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Netflix Implements Extra Charges for Account Sharing Outside Household in EU
Addressing revenue shortfalls due to account sharing, Netflix has chosen to levy an added charge of 3.99 euros monthly for subscribers sharing their accounts with those outside their household.
From this week onward, EU subscribers will receive emails communicating this policy change. Netflix has previously expressed its intent to limit account sharing, highlighting that Netflix accounts should be solely used by the account owner and those residing in the same domicile. Sharing an account with individuals living in different locations remains possible; however, it now attracts an extra fee of 3.99 euros monthly for each additional user.
Netflix disclosed earlier this year that approximately 100 million of its total 220 million subscribers from the previous year shared their accounts outside of their household. Had these users subscribed individually, the streaming platform could have generated a potential monthly revenue boost of around half a billion euros.
Subscribers identified as sharing their accounts without the additional payment will receive notifications about payment alternatives, encouraging them to seek different arrangements. According to Netflix's website, it employs multiple mechanisms like IP addresses, device registrations, and account activity to ascertain household membership.
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Ricepudding
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Posts: 862
Joined: 2017-02-17
#6135632 Posted on: 05/25/2023 05:40 PM
Netflix shot themselves in the foot a long time ago when they allowed so many concurrent logins from different places and basically told people sharing passwords was okay. They didn't need to be so generous at the time; I think having 2 logins from different IPs (but several logins from the same IP) would've been sufficient from day 1, but people are much less receptive to having things taken away than to have never had to begin with.
Anyway, the amount of competition in streaming services isn't just a problem for Netflix, it's a problem for consumers too. I suspect Netflix is going to disappear within the 2020s but they won't be the only ones. It's too expensive for most people to do multiple services, and because there's so much exclusivity, none of the services have enough compelling content to earn my subscription.
assuming they don't U turn I reckon they will, I share with my family and just cancelled... whats the point of paying for 4 screens £16 (which is double most other subs) when it would just be me, and even then its 11 for just me, unless I want ads and even thats too much compared to my other subs which are £4 and £5 a month xD
barely used netflix but think my family did, so they might grab a single £11 sub, but netflix still down £5 then... so yay for them, see many are cancelling anyway, guess they're hoping people will sub, but they dont offer enough. Amazon prime is £7 a month, Disney is what 7 or 8, some other places are cheaper... Netflix smoking that good stuff if they think this roll out will benefit them
Netflix shot themselves in the foot a long time ago when they allowed so many concurrent logins from different places and basically told people sharing passwords was okay. They didn't need to be so generous at the time; I think having 2 logins from different IPs (but several logins from the same IP) would've been sufficient from day 1, but people are much less receptive to having things taken away than to have never had to begin with.
Anyway, the amount of competition in streaming services isn't just a problem for Netflix, it's a problem for consumers too. I suspect Netflix is going to disappear within the 2020s but they won't be the only ones. It's too expensive for most people to do multiple services, and because there's so much exclusivity, none of the services have enough compelling content to earn my subscription.
assuming they don't U turn I reckon they will, I share with my family and just cancelled... whats the point of paying for 4 screens £16 (which is double most other subs) when it would just be me, and even then its 11 for just me, unless I want ads and even thats too much compared to my other subs which are £4 and £5 a month xD
barely used netflix but think my family did, so they might grab a single £11 sub, but netflix still down £5 then... so yay for them, see many are cancelling anyway, guess they're hoping people will sub, but they dont offer enough. Amazon prime is £7 a month, Disney is what 7 or 8, some other places are cheaper... Netflix smoking that good stuff if they think this roll out will benefit them
fantaskarsef
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Senior Member
Posts: 14625
Joined: 2014-07-21
#6135650 Posted on: 05/25/2023 06:02 PM
Of course you are right, but I specifically was mentioning US streaming services. There's a couple more of them in countries like Brazil, India, China, Japan, etc. which are nor really as international, but on their local market, still compete with Netflix.
AppleTV, Amazon Prime, Disney+, Paramount also competition here in EU.
Of course you are right, but I specifically was mentioning US streaming services. There's a couple more of them in countries like Brazil, India, China, Japan, etc. which are nor really as international, but on their local market, still compete with Netflix.
tsunami231
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Posts: 13878
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#6135652 Posted on: 05/25/2023 06:03 PM
I notice this last night when I tried to login on dish receiver and my tv at NC house, they were verfied as part of house hold though
I notice this last night when I tried to login on dish receiver and my tv at NC house, they were verfied as part of house hold though
alanm
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Joined: 2004-05-10
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Posts: 11684
Joined: 2004-05-10
#6135695 Posted on: 05/25/2023 07:17 PM
Ha ha...
‘Cancel Netflix account’ Google searches increase 2,939% after password-sharing crackdown
https://www.msn.com/en-gb/money/technology/cancel-netflix-account-google-searches-increase-2-939-after-password-sharing-crackdown/ar-AA1bG5FN
Ha ha...
‘Cancel Netflix account’ Google searches increase 2,939% after password-sharing crackdown
https://www.msn.com/en-gb/money/technology/cancel-netflix-account-google-searches-increase-2-939-after-password-sharing-crackdown/ar-AA1bG5FN
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Looks like I need to cancel my account.
Not enough content for the wokeness pushed down the throat.
And now this.