Motherboard shipments to drop 10% on year in 2018
Overall and global motherboard shipments are expected to drop 10% in 2018 after the global PC market experienced a continued setback in 2017, particularly the PC DIY sector, which is expected to have its market size reduced an over 15% in the year, according to sources from the upstream supply chain.
Worldwide branded motherboard shipments reached around 75 million units in 2013 and went down to less than 50 million in 2016 and are estimated to shrink to only 43 million units in 2017. Among the first-tier brand vendors, Gigabyte Technology, due to its business restructuring process, has experienced a sharp drop in its motherboard shipments to 12.6 million units in 2017, from the 16.2 million units shipped a year earlier.
However, some market watchers are optimistic about Gigabyte's operations to return stable in the first half of 2018, allowing the company to regain its lost orders.
Currently, the gaming sector is still enjoying sales growth and is contributing strong profits thanks to their high ASPs. However, with Asustek Computer currently dominating the sector, owning nearly 70% of the market pie, which has left limited space for other motherboard players to expand their sales, said the sources - Digitimes.
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From my experience even if AMD do so, and that you told them that it is possible, 80% of the people change the motherboard when updating their AMD rig ... the other 20% can build their PC themself and read Guru3D or other site.
It's not the real problem:
-Now you can do most of what you used to do with a PC on a 400 Euro's phone (with the line provider's reduction)
you can even emulate real PC and play game from around 5 year ago on phone now, 5 year is far away... but not so, the usability and power of mobile rise expotentialy.
They have eaten the Tablet market and now can eat even desktop.
-Price of the DIY solution have risen while the price of the pre made PC stay flat... for a "normal PC" there is only 50 Euro more for the HP over a DIY solution, for a vanillia consumer they would chose HP for the support.
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And don't forget about game consoles, they have multifunction now. Years ago they were just dumb video game players. Now they let you surf web, watch movies, etc.
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That is not so unexpected, because Intel makes new chipsets two times per year. And don't support either last or next gen. Could that be the problem ? On the hand AMD guarantees support atleast now for 2 years for same socket (3, but now it's 2018)

From my experience even if AMD do so, and that you told them that it is possible, 80% of the people change the motherboard when updating their AMD rig ... the other 20% can build their PC themself and read Guru3D or other site.
It's not the real problem:
-Now you can do most of what you used to do with a PC on a 400 Euro's phone (with the line provider's reduction)
you can even emulate real PC and play game from around 5 year ago on phone now, 5 year is far away... but not so, the usability and power of mobile rise expotentialy.
They have eaten the Tablet market and now can eat even desktop.
-Price of the DIY solution have risen while the price of the pre made PC stay flat... for a "normal PC" there is only 50 Euro more for the HP over a DIY solution, for a vanillia consumer they would chose HP for the support.
Competition has been stagnant for years and Intel has brought nothing to the table to justify upgrading. Thanks to AMD and their Ryzen and Threadripper CPU's we have something new and Innovative. Problem is the games of today and years gone by are still playable on setups that are up to 5yrs old. So why does anyone need to upgrade or want to seeing that Intel would put out something 6mths to a year later that forced you to upgrade the motherboard again. The way I see it.
1. CPU's and GPU's are so powerful right now, who needs to upgrade
2. Intel has done nothing for innovation for years due to their monopoly. Thanks to AMD for bringing out something new and exciting. Unfortunately for AMD the motherboard manufacturers and re-sellers still push Intel down everyone's throat.
3. Game software is so inefficient, buggy and at times is ported over from consoles. We have CPU/GPU combinations that have power and features that are not even being utilized to the max, other than to run DRM.
4. Game consoles are becoming more and more powerful and functional. Though this could be an advantage for AMD as the 2 largest systems are built using their tech.
5. People think playing games on their Smartphone or tablet is enough. Hell my 5yr old is rocking a BB Playbook for gaming.
What we need is a huge advancement on the software side, that starts to utilize the CPU and GPU to the max. So much processing power is being wasted running benchmarks and Prime95.
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a PS4 pro is less than the cost of a decent GPU. Why buy a motherboard.
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That is not so unexpected, because Intel makes new chipsets two times per year. And don't support either last or next gen. Could that be the problem ? On the hand AMD guarantees support atleast now for 2 years for same socket (3, but now it's 2018)