Guru3D Rig of the Month - February 2021
ASUS GeForce RTX 3060 STRIX Gaming OC review
EVGA GeForce RTX 3060 XC Gaming review
MSI GeForce RTX 3060 Gaming X TRIO review
PALIT GeForce RTX 3060 DUAL OC review
ZOTAC GeForce RTX 3060 AMP WHITE review
Fractal Design Meshify 2 Compact chassis review
Sabrent Rocket 4 PLUS 2TB NVMe SSD review
MSI Radeon RX 6900 XT GAMING X TRIO review
Guru3D Q1 Winter 20/21 PC Buyer Guide
Maker Humvee vehicles Sues Activision for Call of Duty games
The maker of Humvee military vehicles filed a lawsuit accusing Activision Blizzard Inc of reaping billions of dollars of revenue by incorporating its trademarks without permission in its flagship “Call of Duty” video game franchise.
In a complaint filed on Tuesday night in U.S. District Court in Manhattan, AM General LLC accused Activision of taking advantage of its goodwill and reputation in the “Humvee” and “HMMWV” marks by featuring them prominently in “Call of Duty,” and licensing related content for use in toys and books, reports Reuters:
“Humvee” and “HMMWV” are short for High Mobility Multipurpose Wheeled Vehicles. AM General said it has made more than 278,000 Humvees.
Mary Osako, a spokeswoman for Activision, said on Wednesday that the company does not discuss pending litigation. Activision has said “Call of Duty” last year was the world’s largest video game console franchise, and North America’s largest for the eighth straight year.The franchise was launched in 2003, and sales had by 2016 topped 250 million units, with revenue exceeding $15 billion, according to the Santa Monica, California-based company.
But AM General said that success came “only at the expense of AM General and consumers who are deceived into believing that AM General licenses the games or is somehow connected with or involved in the creation of the games.”
AM General is owned by MacAndrews & Forbes Inc and Renco Group Inc, which are holding companies for the billionaires Ronald Perelman and Ira Rennert, respectively. The South Bend, Indiana-based company said it wants compensatory, punitive and triple damages from Activision, after more than a year of communication failed to end the dispute. Humvee-branded vehicles have been used for more than three decades by the U.S. military and in more than 50 countries, AM General said. In recent months, they have been used in armed conflicts in Afghanistan and Iraq, and to provide relief to victims of Hurricane Harvey in Texas. AM General has also produced a civilian vehicle, the Hummer.
0blivious
Senior Member
Posts: 3074
Joined: 2006-04-25
Senior Member
Posts: 3074
Joined: 2006-04-25
#5491368 Posted on: 11/11/2017 03:50 PM
I don't understand you people talking about free advertising. No one is buying an HMMWV because of a video game. It's a military spec vehicle, not a Corolla.
I don't understand you people talking about free advertising. No one is buying an HMMWV because of a video game. It's a military spec vehicle, not a Corolla.
Kaarme
Senior Member
Posts: 2266
Joined: 2013-03-10
Senior Member
Posts: 2266
Joined: 2013-03-10
#5491374 Posted on: 11/11/2017 04:30 PM
Hmm... I had commented on this article, but I guess somebody sued Guru3D, forcing them to remove my comment.
In any case I said I reckon Arma 3 chose to switch to a fictional near future setting in order to avoid these kinds of troubles. So, they have weapons and vehicles that are novel or might somewhat resemble real ones, but they are legally safe nonetheless. Modders of course could and did add whatever they wanted into the game.
Hmm... I had commented on this article, but I guess somebody sued Guru3D, forcing them to remove my comment.
In any case I said I reckon Arma 3 chose to switch to a fictional near future setting in order to avoid these kinds of troubles. So, they have weapons and vehicles that are novel or might somewhat resemble real ones, but they are legally safe nonetheless. Modders of course could and did add whatever they wanted into the game.
tsunami231
Senior Member
Posts: 11344
Joined: 2003-05-24
Senior Member
Posts: 11344
Joined: 2003-05-24
#5491384 Posted on: 11/11/2017 05:20 PM
The maker of Humvee military vehicles filed a lawsuit accusing Activision Blizzard Inc of reaping billions of dollars of revenue by incorporating its trademarks without permission in its flagship “Call of Duty” video game franchise.
http://www.guru3d.com/news-story/maker-humvee-vehicles-sues-activision-for-call-of-duty-games.html
I not sure if I should laugh or cry, actual if started to laugh i probably wind up crying. Can I sue the world for turning the world in to cesspool of idiots? that money would get me out the stupid BS I cant get away of due to no money or means to get away from it.
The maker of Humvee military vehicles filed a lawsuit accusing Activision Blizzard Inc of reaping billions of dollars of revenue by incorporating its trademarks without permission in its flagship “Call of Duty” video game franchise.
http://www.guru3d.com/news-story/maker-humvee-vehicles-sues-activision-for-call-of-duty-games.html
I not sure if I should laugh or cry, actual if started to laugh i probably wind up crying. Can I sue the world for turning the world in to cesspool of idiots? that money would get me out the stupid BS I cant get away of due to no money or means to get away from it.
airbud7
Senior Member
Posts: 7835
Joined: 2011-07-20
Senior Member
Posts: 7835
Joined: 2011-07-20
#5491420 Posted on: 11/11/2017 07:25 PM
if the loser was forced to pay all court cost/attorney fees this crap would Stop.
There is presently little downside to someone who files a lawsuit...
if the loser was forced to pay all court cost/attorney fees this crap would Stop.
There is presently little downside to someone who files a lawsuit...
Click here to post a comment for this news story on the message forum.
Senior Member
Posts: 3043
Joined: 2014-07-28
I think the payment they get in sueing is more than they make from advertising. Don't imagine little kids are the main audience for military vehicles.