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Guru3D.com » News » Logitech exits OEM mouse production

Logitech exits OEM mouse production

by Hilbert Hagedoorn on: 04/27/2015 08:59 AM | source: | 25 comment(s)
Logitech exits OEM mouse production

Logitech shared that their quarterly operating profit fell 34 percent, mainly due to a shrinking demand for accessories like the computer mouse. The mice and keyboard business are declining, Logitech said it will exit a low-margin business that mainly makes computer mice for PC makers to sell as their own. 

Logitech will be increasing prices outside the US to compensate for the currency declines, espoecially the USD - EURO conversion is expensive. For European customers this means price increases of up-to 13 percent across the board.

It reported operating profit of $14.5 million for the quarter ended March 31, compared to $21.8 million a year ago, due to pockets of sales strength, lower costs and fewer restructuring charges. Net sales in the March quarter fell 4.7 percent to $467.2 million, at the high of estimates.

Logitech has at best managed slow sales growth for six of the past seven years. However, underlying demand for new products and action to cut costs and raise prices are positioning it for sustained growth in coming years, it said.

Shares of the Lausanne-based company traded up 2.2 percent at midday on the Zurich stock exchange, following the report.

Once Logitech exits the declining computer mouse manufacturing business, underlying sales results from are set to show sustained sales growth in constant currency terms, Chief Executive Bracken Darrell said in an interview.

"This (retail business) is going to be the bulk of our business going forward," Darrell said. "What we are announcing today is the simplifying of our story."

Excluding currency swings, sales nudged up 1 percent. Logitech's retail business, which generates 90 percent of sales, grew 7 percent in constant currency. Importantly, newer growth categories on which it is betting its future business, grew 45 percent and now make up nearly one-third of its retail business.

Darrell, who has moved Logitech into new product lines while cutting costs in older product areas, said Logitech was prepared to increase prices to offset currency declines.

"We are raising prices around the world," Darrell told Reuters, referring to markets outside the United States. The price increases will take effect in this quarter," he said.

The CEO said he believes the company commands pricing power in many of its accessory lines including what is now its best-selling product line -- wireless Bluetooth speakers. It plans to raise prices around 11 to 13 percent in Europe, for example.

More than half of Logitech's costs and expenses are in U.S. dollars and roughly 10 percent are in Swiss francs while it relies on suppliers in Asia, where currencies have been stable, to source most of its hardware. (1 Swiss franc = $1.0314) (Reporting by Ismail Shakil and Narottam Medhora in Bengaluru; Editing by Keith Weir)



Logitech exits OEM mouse production




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Corrupt^
Senior Member



Posts: 7174
Joined: 2005-12-02

#5059101 Posted on: 04/27/2015 07:39 PM
? It says OEM mouse production. They wont stop making mice


Yup

CPate, a representative has also confirmed this, it's only the OEM segment.

gx-x
Senior Member



Posts: 1521
Joined: 2007-03-18

#5059253 Posted on: 04/27/2015 11:03 PM
To hell with their overpriced mice and kbds. Some of them are the best for precision gaming, but the rest are priced too high while the quality (one of the main reasons I used to buy their products) went down. Cheap plastic toys for 50+ $$$. They used to be 50$ for the best ones.

Sure, I am glad they are still going to keep making them and I hope that they learn something from that 34% fall. BloodMouse FTW.

xIcarus
Senior Member



Posts: 989
Joined: 2010-08-24

#5059485 Posted on: 04/28/2015 09:31 AM
To hell with their overpriced mice and kbds. Some of them are the best for precision gaming, but the rest are priced too high while the quality (one of the main reasons I used to buy their products) went down. Cheap plastic toys for 50+ $$$. They used to be 50$ for the best ones.

Sure, I am glad they are still going to keep making them and I hope that they learn something from that 34% fall. BloodMouse FTW.

Check the news. All reputable mouse companies have increased their prices, be it Logitech, Steelseries, Razer, Cyborg, Corsair, you name it.
I had a G500 for which I paid 50EUR. 5 years of usage have taken their toll on the mouse and started having clicking problems (aaand there's also the fact that I got pissed and ****ed up the scroll button by punching it but that's something else). So I basically bought the logical solution, G500s (its successor) for which I paid 80EUR. That's quite a bit more.

Is it worth it? Probably, yeah. Considering a mouse like this lasts for at least 5 years (had an MX518 for 7 years), it's still worth it imo.

JEskandari
Senior Member



Posts: 271
Joined: 2009-01-17

#5059513 Posted on: 04/28/2015 10:33 AM
well , my problem with Logitech come back to the fact when I bought their mouses I could not knew if I was able to remap their buttons depended on the program . in their driver some of them were able to d so and some of them were not. and they were not compatible with third party programs like X-Mouse Button .
and the last mouse I bought from them when I needed a small mouse was total ****

alanm
Senior Member



Posts: 11448
Joined: 2004-05-10

#5059519 Posted on: 04/28/2015 10:51 AM
Logitech cant compete with many newcomers to the high perf mice scene. No wonder they're opting out.

http://www.amazon.com/Redragon-Precision-Programmable-Cartridge-Profiles/dp/B00MB7L4SW/

http://www.amazon.com/UtechSmart-Programmable-programmable-Customizing-Manufacturers/dp/B00FNKMVUO/

Only a matter of time before Razer, Corsair, CM and others are out just as well imo.

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