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Guru3D.com » News » Kioxia (Formerly Toshiba Memory), Officially Begins Operations

Kioxia (Formerly Toshiba Memory), Officially Begins Operations

by Hilbert Hagedoorn on: 10/02/2019 09:45 AM | source: | 5 comment(s)
Kioxia (Formerly Toshiba Memory), Officially Begins Operations

Kioxia Holdings Corporation, formerly Toshiba Memory Holdings Corporation, today announced that it is officially operating under its new corporate identity, effective immediately. 

With its official launch, Kioxia has unveiled its new corporate logo and brand identity. The silver of Kioxia's new logo will be the company's official corporate color, meant to represent the superior quality of its memory technology. In addition to silver, the company will have communication colors including, light blue, magenta, light green, orange, yellow and light gray.

 "Kioxia's official brand launch is an important step in both our evolution as an independent company and our commitment to lead the industry into the new era of memory," said Stacy J. Smith, executive chairman of Kioxia Holdings Corporation. "The company will build on its history as a world leader in memory solutions to not only meet the memory demands of the future, but to also fulfill our mission to uplift the world with memory."

"Our full brand color palette of bright, vibrant colors represents Kioxia's fun, future-driven culture, and passion for using memory to create new experiences and a colorful future for the world," said Naohisa Sano, Chief Marketing Officer of Kioxia Corporation. "Our new corporate logo and brand identity better reflect Kioxia's mission and vision to uplift the world with memory, using technological innovation to create new value for society."

To commemorate the new brand, Kioxia will launch its "#FutureMemories" brand campaign, a project designed to create never-before-seen experiences that embody the company's commitment to creating new value and changing the world by pursuing the potential of memory. The first phase of the project will be "TEZUKA2020," a tribute to legendary manga artist, Osamu Tezuka. Using high-speed, large capacity flash memory and AI technology, the company will redraw the memorable work of Osamu Tezuka - marking the first time his work will have been re-created in 30 years. Launching in February 2020, the TEZUKA2020 phase of Kioxia's #FutureMemories initiative is just one example of how the company is uplifting the world with memory.

The company's new corporate logo and colors are now live on Kioxia's official websites, product labels and other channels: www.kioxia-holdings.com. Consumer retail products, such as solid state drives, SD cards and USB flash memory, will continue to be released under the Toshiba Memory brand name through 2019, and will be released under the Kioxia brand starting in 2020.



Kioxia (Formerly Toshiba Memory), Officially Begins Operations




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Clawedge
Senior Member



Posts: 2599
Joined: 2006-09-02

#5716371 Posted on: 10/02/2019 09:38 AM
i am still now sure how to pronounce it.


I will say this, toshiba has brought some of the best quality flash media (namely SSD) i have bought.

Kaarme
Senior Member



Posts: 2979
Joined: 2013-03-10

#5716384 Posted on: 10/02/2019 10:29 AM
i am still now sure how to pronounce it.


Japanese is quite easy to pronounce, unlike English.

I'd like to keep talking about Toshiba, though. I'm happy Guru3D had a couple of articles about this, increasing my chances of remembering what Kioxia is. I doubt in the future people will always add "formerly Toshiba" in the articles everywhere. Product pages of various stores wouldn't likely have such an added piece of information.

KissSh0t
Senior Member



Posts: 11334
Joined: 2011-10-22

#5716419 Posted on: 10/02/2019 01:50 PM
Yeah I'm stumped on that name, Is it pronounced Keockzia ?

fantaskarsef
Senior Member



Posts: 13307
Joined: 2014-07-21

#5716431 Posted on: 10/02/2019 02:28 PM
Yeah I'm stumped on that name, Is it pronounced Keockzia ?


Yes I think that's what I'd call it. It's not Chinese after all, where the X is a SH and stuff.

fry178
Senior Member



Posts: 1858
Joined: 2012-04-30

#5716432 Posted on: 10/02/2019 02:31 PM
should be Keiockzia.
then again i tend to pronounce stuff like its german :rolleyes:

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