Intel to Further Bundle Optane memory With Series 200 motherboards

by Hilbert Hagedoorn on: 05/18/2017 04:10 PM | source: | 27 comment(s)

It seems Intel is hurting in PC sales due to a 'weak demand'in the PC DiY market. Hence Intel is pushing its motherboard partners to bundle Optane memory, much like MSI recently did. Motherboard manufacturers aren't too happy about it though as the bundle increases price, and Optane really isn't in demand at all.

Intel this is furter looking to bundle Optane memory with motherboards using 200 series chipsets such as Z270, in the PC DIY channel to stimulate demand for the Kaby Lake platform. Retailers however are also pessimistic about the idea since the next-generation Coffee Lake is set to become available in late August and consumers are waiting for the new products reports digitimes.

Intel released its Kaby Lake-based processors as well as Optane memory and SSD products in January, but their demand has been weak and Intel is hoping the new bundling promotions will be able to increase sales for both product lines.

Sources from channel retailers noted that Intel's Optane memory is only supported by 200 series motherboards and Kaby Lake-based Core i7/i5/i3 processors, making the upgrade rather price unfriendly.

However, the retail channel already has over 130 models of motherboards that support Optane memory from players including Asustek Computer, Gigabyte Technology, Micro-Star International (MSI) and ASRock, currently. The retailers are now placing their hope in the third quarter and believe the new platform will stimulate demand.

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JamesSneed
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Joined: 2017-02-14

#5433203 Posted on: 05/18/2017 05:46 PM

Not so sure

I'm not sure this will have much if any impact on the DIY market as most who would roll there own would pick up an SSD instead. Hey Intel, maybe reduce prices of all your mid to high end desktop CPU's would help?

moeppel
Senior Member

Posts: 149
Joined: 2015-06-30

#5433209 Posted on: 05/18/2017 05:54 PM

Especially DIY people know about the usefulness of Optane - so of all things I'd bundle there, Optane wouldn't be it.

Mufflore
Senior Member

Posts: 11552
Joined: 2010-05-22

#5433211 Posted on: 05/18/2017 05:57 PM

They have to do something with their Optane stock I spose.

madagent
Senior Member

Posts: 1170
Joined: 2002-03-10

#5433215 Posted on: 05/18/2017 06:01 PM

Yes, the memory that nobody asked for or needed. It's useless in it's current form to an average user, gaming machine, and probably HEDT users too.

Kaarme
Senior Member

Posts: 1781
Joined: 2013-03-10

#5433217 Posted on: 05/18/2017 06:14 PM

They should just make standard compatibility M.2 NVMe SSDs with 3D XPoint and sell them for a reasonable price. I know I'd rather spend an M.2 slot for a good-sized SSD, not some stupid 16GB lolptane drive.

H83
Senior Member

Posts: 2831
Joined: 2009-09-08

#5433227 Posted on: 05/18/2017 06:49 PM

Like everyone said before, Optane in his current state is useless! Don´t understand why Intel even bothered releasing it...

Hey Intel, maybe reduce prices of all your mid to high end desktop CPU's would help?

This would surely help.

PrMinisterGR
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Posts: 7005
Joined: 2014-09-27

#5433240 Posted on: 05/18/2017 07:05 PM

Like everyone said before, Optane in his current state is useless! Don´t understand why Intel even bothered releasing it...

To recuperate costs. This was supposed to be the great memory/storage unifier technology. It seems that none of them have really come into fruition, including HP's Machine.

RedSquirrel
Member

Posts: 84
Joined: 2017-03-06

#5433276 Posted on: 05/18/2017 07:36 PM

I wouldn't use Optane in it's current form if you gave it to me for free.

Optane is miles from what it was touted to be, it needs years more development.

H83
Senior Member

Posts: 2831
Joined: 2009-09-08

#5433298 Posted on: 05/18/2017 08:27 PM

To recuperate costs. This was supposed to be the great memory/storage unifier technology. It seems that none of them have really come into fruition, including HP's Machine.

Hard to recuperate costs with a product that nobody wants... As for what it was supposed to be, we have to give it some time. This is the first generation so maybe in the future it will be what it promised to be...

Warrax
Senior Member

Posts: 130
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#5433322 Posted on: 05/18/2017 09:18 PM

Intel is shooting themselves in the foot with this. As soon as I saw the prices when it was first announced, I knew there wouldnt be demand for it, the price is way too high atm.

icedman
Senior Member

Posts: 931
Joined: 2013-02-22

#5433401 Posted on: 05/19/2017 01:46 AM

I've personally never looked into this optane crap but from what I can gather from comments I assume it's just like using a cache drive is that right?

angelgraves13
Senior Member

Posts: 1667
Joined: 2014-10-11

#5433418 Posted on: 05/19/2017 02:55 AM

Intel has absolutely no vision. They keep all the great tech to themselves and sell us the scraps like it's gold.

I really hope they get someone there to restructure the entire company.

They have amazing tech in their labs for sure, but they're giving it to us one bread crumb at a time.

I hope AMD's threadripper destroys Intel's X299 lineup at a cheaper price, so Intel can go back to the drawing board.

JamesSneed
Senior Member

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Joined: 2017-02-14

#5433566 Posted on: 05/19/2017 02:03 PM

Amd

Intel has absolutely no vision. They keep all the great tech to themselves and sell us the scraps like it's gold.

I really hope they get someone there to restructure the entire company.

They have amazing tech in their labs for sure, but they're giving it to us one bread crumb at a time.

I hope AMD's threadripper destroys Intel's X299 lineup at a cheaper price, so Intel can go back to the drawing board.

I agree and wish the same about AMD. I do believe Intel has slowed its pace so AMD can get back in the race. In the long term its more profitable having AMD with some extra market share than being deemed a monopoly. When Icelake comes out in 1-2 years we will know exactly how much if any Intel was sandbagging for the last few years.

Turanis
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#5433571 Posted on: 05/19/2017 02:13 PM

Intel has absolutely no vision. They keep all the great tech to themselves and sell us the scraps like it's gold.

I really hope they get someone there to restructure the entire company.

I told this before,Intel need a CEO with vision of the future,not some old fart which is still have past visions.Yeah,lets get them some i5/i7 with 5-7% perf,lets get them over-priced Xeons with new socket,but same tick-tock.

Nobody waits Skylake-X or Coffee Lake,because they will be over-priced vs Ryzen 7.

Agent-A01
Senior Member

Posts: 11363
Joined: 2010-12-27

#5433608 Posted on: 05/19/2017 03:33 PM

I told this before,Intel need a CEO with vision of the future,not some old fart which is still have past visions.Yeah,lets get them some i5/i7 with 5-7% perf,lets get them over-priced Xeons with new socket,but same tick-tock.

Nobody waits Skylake-X or Coffee Lake,because they will be over-priced vs Ryzen 7.

I don't think you understand the technicalities in having huge performance increases.

It's going to be small 5-7% boosts until they hit some kind of breakthrough.

Yeah you could say more cores but still average PC user can't use many.

Granted Prices should be lower but that's another story.

On topic:
Optane is really nice regarding latency..
Ten times less than avg SSD but in consumer market that's not too important.

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