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Guru3D.com » News » Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing

Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing

by Hilbert Hagedoorn on: 04/09/2019 09:33 AM | source: HeatherJLennon | 46 comment(s)
Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing

Ever since a year or so, it's been a bit of a mud-fight among Intel, AMD, and NVIDIA. It pretty much started when Raja Koduri from AMD (leader of the AMD RTG team) made a move towards Intel to develop an actual viable high-end GPU series ready for the business and consumer domain. 

Ever since that moment, somewhere in the offices of Intel, a huge budget has been opened up to go big on human resources. As a result, a lot of moves in staff between the companies have been made. After Raja Koduri, Chris Hook (AMD PR veteran) moved. Shortly thereafter followed by a few AMD technical marketing members, Antal Tungler and Damien Triolet. Meanwhile, two US-based hardware websites recently have seen their owners make a move towards Intel. On NVIDIA's side we have seen Mark Taylor make a move, and a week or so ago another key figure from NVIDIA made a move as well, Tom Petersen. Today once again we see somebody from AMD making a move towards Intel, Heather Lennon who has been responsible for AMDs RTG Digital Marketing. 

  

  

From the looks of it, Koduri and the team are creating a bit of their own 'RTG team' within Intel obviously under a different name. The fact that Intel is serious about Xe and all derivatives on the IGP side that will come from the architecture, it a sure thing. The initial Xe series will cover a broad spectrum of the market, intended for the discrete market, gaming as well as addressing compute, Deep learning and AI markets.

We can't wait to see what 2020 is going to bring.



Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing




« Intel Optane DIMM: 512 GB at close to 8,000 US dollars · Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing · GeForce GTX 1650 Artwork leaks - does not have a power connector »

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Corbus
Senior Member



Posts: 2466
Joined: 2009-04-27

#5658294 Posted on: 04/09/2019 09:44 AM
Fuck i hope this to be good, getting more excited with each new article.

cryohellinc
Senior Member



Posts: 3485
Joined: 2014-10-20

#5658300 Posted on: 04/09/2019 09:58 AM
frack i hope this to be good, getting more excited with each new article.

Likewise. I'm not a fanboy of any of the major players, however, the consumer GPU market Badly needs competition. As right now Nvidia is 2-3 years ahead (at least) of AMD. And Intel has the financial muscle to push around, I sincerely hope that with additional funding Raja will come up with candy.

Execution is the only thing that worries me.

fantaskarsef
Senior Member



Posts: 12957
Joined: 2014-07-21

#5658306 Posted on: 04/09/2019 10:23 AM
That's the business. Although I could honestly be more moved by yet another engineer switching, marketing's... well, not what I'm interested in.

WhiteLightning
Moderator



Posts: 29360
Joined: 2007-09-19

#5658314 Posted on: 04/09/2019 11:33 AM
It will take decades to get up to speed with AMD and even more decades to get up to speed with Nvidia for Intel. Unfortunately this is the real world.

cryohellinc
Senior Member



Posts: 3485
Joined: 2014-10-20

#5658318 Posted on: 04/09/2019 11:52 AM
It will take decades to get up to speed with AMD and even more decades to get up to speed with Nvidia for Intel. Unfortunately this is the real world.

If they want to succeed from a marketing standpoint, when they enter this new market it has to be done with a Loud BANG. If that will be a sub-par product, which I doubt, the effect will be yet-another-amd-out-there.

My hopes are for a non-rtx card with a performance level of at least 2080 for a lesser price. That will make an impact.

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