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Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing
Ever since a year or so, it's been a bit of a mud-fight among Intel, AMD, and NVIDIA. It pretty much started when Raja Koduri from AMD (leader of the AMD RTG team) made a move towards Intel to develop an actual viable high-end GPU series ready for the business and consumer domain.
Ever since that moment, somewhere in the offices of Intel, a huge budget has been opened up to go big on human resources. As a result, a lot of moves in staff between the companies have been made. After Raja Koduri, Chris Hook (AMD PR veteran) moved. Shortly thereafter followed by a few AMD technical marketing members, Antal Tungler and Damien Triolet. Meanwhile, two US-based hardware websites recently have seen their owners make a move towards Intel. On NVIDIA's side we have seen Mark Taylor make a move, and a week or so ago another key figure from NVIDIA made a move as well, Tom Petersen. Today once again we see somebody from AMD making a move towards Intel, Heather Lennon who has been responsible for AMDs RTG Digital Marketing.
From the looks of it, Koduri and the team are creating a bit of their own 'RTG team' within Intel obviously under a different name. The fact that Intel is serious about Xe and all derivatives on the IGP side that will come from the architecture, it a sure thing. The initial Xe series will cover a broad spectrum of the market, intended for the discrete market, gaming as well as addressing compute, Deep learning and AI markets.
We can't wait to see what 2020 is going to bring.
waltc3
Senior Member
Posts: 1439
Joined: 2014-07-22
Senior Member
Posts: 1439
Joined: 2014-07-22
#5658451 Posted on: 04/09/2019 05:57 PM
Jesus Christ! INTEL will succeed but only by stealing AMD GPU employee's. Once INTEL dominates the GPU market they will just lay those people off. POS betrayed LIsa Suu. I wonder what INTEL is paying those new workers.
I bet Raja and the workers on purposely slowed AMD GPU department in order to work with INTEL and quickly play catch up against their old team. I hope for the worse for the ones that jumped ship from AMD to INTEL. Fuc***** POS!
You mean all *three* of these new nVidia and AMD workers out of the tens of thousands Intel employs? Quite the conspiracy theory...
Intel sucks at graphics--in comparison with AMD, for instance. Always has--the only discrete 3d GPUs Intel ever made got trounced and Intel promptly quit the discrete GPU business. Intel has a long, long way to travel just to catch up. We shall see if the company even tries.
Jesus Christ! INTEL will succeed but only by stealing AMD GPU employee's. Once INTEL dominates the GPU market they will just lay those people off. POS betrayed LIsa Suu. I wonder what INTEL is paying those new workers.
I bet Raja and the workers on purposely slowed AMD GPU department in order to work with INTEL and quickly play catch up against their old team. I hope for the worse for the ones that jumped ship from AMD to INTEL. Fuc***** POS!
You mean all *three* of these new nVidia and AMD workers out of the tens of thousands Intel employs? Quite the conspiracy theory...
Intel sucks at graphics--in comparison with AMD, for instance. Always has--the only discrete 3d GPUs Intel ever made got trounced and Intel promptly quit the discrete GPU business. Intel has a long, long way to travel just to catch up. We shall see if the company even tries.
Dribble
Senior Member
Posts: 318
Joined: 2019-01-18
Senior Member
Posts: 318
Joined: 2019-01-18
#5658455 Posted on: 04/09/2019 06:09 PM
I think Raja wanted to build an amazing gpu but was hamstrung by AMD's lack of funds, so he went to Intel who have opened the coffers and he is getting his chance. He's using his connections to build a good team. As for limelight - how does heading up the team to build a brand new gpu for one of the biggest most recognisable companies in the world count as hiding from the limelight? You might not like him but his neck is on the line now - and he no longer has the "I have no money/corporate support excuse" if he fails.
I think Raja had pretty much "shot his load" at AMD and had little more to contribute--it was sorely obvious he wanted to step back out of the limelight and he did. He was very uncomfortable being in the spotlight.
I think Raja wanted to build an amazing gpu but was hamstrung by AMD's lack of funds, so he went to Intel who have opened the coffers and he is getting his chance. He's using his connections to build a good team. As for limelight - how does heading up the team to build a brand new gpu for one of the biggest most recognisable companies in the world count as hiding from the limelight? You might not like him but his neck is on the line now - and he no longer has the "I have no money/corporate support excuse" if he fails.
Dimitrios1983
Senior Member
Posts: 348
Joined: 2018-03-01
Senior Member
Posts: 348
Joined: 2018-03-01
#5658459 Posted on: 04/09/2019 06:18 PM
INTEL doesn't care about lawsuits, they will glady pay those crumbs again in court. People have stated before INTEL made out better with doing those Monopoly stunts and getting fined in court than playing fair instead. AMD won won like 2Billion or whatever but it was proven it hurt AMD long term wise what shady INTEL did.
I think Raja had pretty much "shot his load" at AMD and had little more to contribute--it was sorely obvious he wanted to step back out of the limelight and he did. He was very uncomfortable being in the spotlight. But Intel hiring these people says much more about Intel than it does about AMD or nVidia--Intel is admitting it's not in touch with the markets so it's looking outside as opposed to inside for hires. Remember that all of these people are likely working at Intel under five-year NDA's from nVidia and AMD, which is pretty much industry-standard. So whatever Intel is doing it will have to lie far outside of what AMD and nVidia are presently doing--if not, the lawsuits will fly with gusto... These hires may well help to put Intel on the right path (as AMD has always steered them since x86-64), but won't do very much at all for Intel-specific GPU designs for the foreseeable future. I think the tech press makes rather more of these hires than is warranted.
These hires may well help to put Intel on the right path (as AMD has always steered them since x86-64), but won't do very much at all for Intel-specific GPU designs for the foreseeable future. I think the tech press makes rather more of these hires than is warranted.INTEL doesn't care about lawsuits, they will glady pay those crumbs again in court. People have stated before INTEL made out better with doing those Monopoly stunts and getting fined in court than playing fair instead. AMD won won like 2Billion or whatever but it was proven it hurt AMD long term wise what shady INTEL did.
cryohellinc
Senior Member
Posts: 3534
Joined: 2014-10-20
Senior Member
Posts: 3534
Joined: 2014-10-20
#5658461 Posted on: 04/09/2019 06:25 PM
No, I agree that AMD has a better offer, but you are wrong when you say that AMD is ahead of Nvidia. It's not. Give credit where credit is due. And in this case, Nvidia outperforms anything that AMD has to offer right now.
I also don't like the direction Nvidia is heading especially price wise, insane and too expensive for where I live.
Let's take the ~$300 market--where many more GPUs are sold than in the $600-$1300 price range--far more, for both companies. What does nVIdia have at that price point that does SLI? What does nVidia have at that price point that has 8GB's of VRAM? 0, on both counts. AMD offers both at that price point. That's what I mean about "ahead"--like I said, there are marketing perceptions and then there are facts. Factually, I find nVidia stuff way overmarketed, long on hype, and priced too high. Now you can call that "fan boy" if you like--but I rather think not... We'll agree to disagree...
We'll agree to disagree... No, I agree that AMD has a better offer, but you are wrong when you say that AMD is ahead of Nvidia. It's not. Give credit where credit is due. And in this case, Nvidia outperforms anything that AMD has to offer right now.
I also don't like the direction Nvidia is heading especially price wise, insane and too expensive for where I live.
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Let's take the ~$300 market--where many more GPUs are sold than in the $600-$1300 price range--far more, for both companies. What does nVIdia have at that price point that does SLI? What does nVidia have at that price point that has 8GB's of VRAM? 0, on both counts. AMD offers both at that price point. That's what I mean about "ahead"--like I said, there are marketing perceptions and then there are facts. Factually, I find nVidia stuff way overmarketed, long on hype, and priced too high. Now you can call that "fan boy" if you like--but I rather think not...