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Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing
Ever since a year or so, it's been a bit of a mud-fight among Intel, AMD, and NVIDIA. It pretty much started when Raja Koduri from AMD (leader of the AMD RTG team) made a move towards Intel to develop an actual viable high-end GPU series ready for the business and consumer domain.
Ever since that moment, somewhere in the offices of Intel, a huge budget has been opened up to go big on human resources. As a result, a lot of moves in staff between the companies have been made. After Raja Koduri, Chris Hook (AMD PR veteran) moved. Shortly thereafter followed by a few AMD technical marketing members, Antal Tungler and Damien Triolet. Meanwhile, two US-based hardware websites recently have seen their owners make a move towards Intel. On NVIDIA's side we have seen Mark Taylor make a move, and a week or so ago another key figure from NVIDIA made a move as well, Tom Petersen. Today once again we see somebody from AMD making a move towards Intel, Heather Lennon who has been responsible for AMDs RTG Digital Marketing.
From the looks of it, Koduri and the team are creating a bit of their own 'RTG team' within Intel obviously under a different name. The fact that Intel is serious about Xe and all derivatives on the IGP side that will come from the architecture, it a sure thing. The initial Xe series will cover a broad spectrum of the market, intended for the discrete market, gaming as well as addressing compute, Deep learning and AI markets.
We can't wait to see what 2020 is going to bring.
cryohellinc
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#5658441 Posted on: 04/09/2019 05:46 PM
I won't bother dwelling into pointless polemics. Be a fanboy of whoever you want, but a fact is a fact. Last time I checked AMD hasn't outperformed Nvidia. Please remind me if it was otherwise as of late.
That's funny...as I think nVidia is the one behind... 
Ah, marketing perceptions, eh?
Ah, marketing perceptions, eh?I won't bother dwelling into pointless polemics. Be a fanboy of whoever you want, but a fact is a fact. Last time I checked AMD hasn't outperformed Nvidia. Please remind me if it was otherwise as of late.
waltc3
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#5658444 Posted on: 04/09/2019 05:47 PM
I think Raja had pretty much "shot his load" at AMD and had little more to contribute--it was sorely obvious he wanted to step back out of the limelight and he did. He was very uncomfortable being in the spotlight. But Intel hiring these people says much more about Intel than it does about AMD or nVidia--Intel is admitting it's not in touch with the markets so it's looking outside as opposed to inside for hires. Remember that all of these people are likely working at Intel under five-year NDA's from nVidia and AMD, which is pretty much industry-standard. So whatever Intel is doing it will have to lie far outside of what AMD and nVidia are presently doing--if not, the lawsuits will fly with gusto... These hires may well help to put Intel on the right path (as AMD has always steered them since x86-64), but won't do very much at all for Intel-specific GPU designs for the foreseeable future. I think the tech press makes rather more of these hires than is warranted.
I think Raja had pretty much "shot his load" at AMD and had little more to contribute--it was sorely obvious he wanted to step back out of the limelight and he did. He was very uncomfortable being in the spotlight. But Intel hiring these people says much more about Intel than it does about AMD or nVidia--Intel is admitting it's not in touch with the markets so it's looking outside as opposed to inside for hires. Remember that all of these people are likely working at Intel under five-year NDA's from nVidia and AMD, which is pretty much industry-standard. So whatever Intel is doing it will have to lie far outside of what AMD and nVidia are presently doing--if not, the lawsuits will fly with gusto...
These hires may well help to put Intel on the right path (as AMD has always steered them since x86-64), but won't do very much at all for Intel-specific GPU designs for the foreseeable future. I think the tech press makes rather more of these hires than is warranted.
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#5658447 Posted on: 04/09/2019 05:50 PM
At least they didn't hire away the hot one.
At least they didn't hire away the hot one.
Dimitrios1983
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#5658448 Posted on: 04/09/2019 05:53 PM
Jesus Christ! INTEL will succeed but only by stealing AMD GPU employee's. Once INTEL dominates the GPU market they will just lay those people off. POS betrayed LIsa Suu. I wonder what INTEL is paying those new workers.
I bet Raja and the workers on purposely slowed AMD GPU department in order to work with INTEL and quickly play catch up against their old team. I hope for the worse for the ones that jumped ship from AMD to INTEL. Fuc***** POS!
Jesus Christ! INTEL will succeed but only by stealing AMD GPU employee's. Once INTEL dominates the GPU market they will just lay those people off. POS betrayed LIsa Suu. I wonder what INTEL is paying those new workers.
I bet Raja and the workers on purposely slowed AMD GPU department in order to work with INTEL and quickly play catch up against their old team. I hope for the worse for the ones that jumped ship from AMD to INTEL. Fuc***** POS!
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I doubt it - most people in the industry don't care. I studied at Rochester Institute of Technology, lots of my classmates went to Nvidia/AMD/Intel/Xilinx/etc - it's different when it's your job, you don't get attached like people here on forums. Most of them have bounced several times during internships between companies and even after they graduated the general sentiment was that if you weren't bouncing between companies every 3-4 years in order to increase your salary cap, you're doing it wrong.
Maybe it would be weird for some older guys that have been with AMD since day one - I know AMD's current CPU architect Michael Clark has been with them for decades - so if Intel poached him yeah, but for the most part these guys hop companies often and are used to it.
Sorry for OT but now I finally know where you get your insights from, you're educated in the field. Cudos.