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Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing
Ever since a year or so, it's been a bit of a mud-fight among Intel, AMD, and NVIDIA. It pretty much started when Raja Koduri from AMD (leader of the AMD RTG team) made a move towards Intel to develop an actual viable high-end GPU series ready for the business and consumer domain.
Ever since that moment, somewhere in the offices of Intel, a huge budget has been opened up to go big on human resources. As a result, a lot of moves in staff between the companies have been made. After Raja Koduri, Chris Hook (AMD PR veteran) moved. Shortly thereafter followed by a few AMD technical marketing members, Antal Tungler and Damien Triolet. Meanwhile, two US-based hardware websites recently have seen their owners make a move towards Intel. On NVIDIA's side we have seen Mark Taylor make a move, and a week or so ago another key figure from NVIDIA made a move as well, Tom Petersen. Today once again we see somebody from AMD making a move towards Intel, Heather Lennon who has been responsible for AMDs RTG Digital Marketing.
From the looks of it, Koduri and the team are creating a bit of their own 'RTG team' within Intel obviously under a different name. The fact that Intel is serious about Xe and all derivatives on the IGP side that will come from the architecture, it a sure thing. The initial Xe series will cover a broad spectrum of the market, intended for the discrete market, gaming as well as addressing compute, Deep learning and AI markets.
We can't wait to see what 2020 is going to bring.
Denial
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Joined: 2004-05-16
Senior Member
Posts: 14010
Joined: 2004-05-16
#5658417 Posted on: 04/09/2019 04:51 PM
I doubt it - most people in the industry don't care. I studied at Rochester Institute of Technology, lots of my classmates went to Nvidia/AMD/Intel/Xilinx/etc - it's different when it's your job, you don't get attached like people here on forums. Most of them have bounced several times during internships between companies and even after they graduated the general sentiment was that if you weren't bouncing between companies every 3-4 years in order to increase your salary cap, you're doing it wrong.
Maybe it would be weird for some older guys that have been with AMD since day one - I know AMD's current CPU architect Michael Clark has been with them for decades - so if Intel poached him yeah, but for the most part these guys hop companies often and are used to it.
Kinda gets me to wonder if all these people Intel is hiring will start butting heads. When you've got people on your team who have been rivals for years, I imagine that could get in the way of progress. Of course, they were paid enough to be coaxed to join Intel, so perhaps the money will sway their biases.
I doubt it - most people in the industry don't care. I studied at Rochester Institute of Technology, lots of my classmates went to Nvidia/AMD/Intel/Xilinx/etc - it's different when it's your job, you don't get attached like people here on forums. Most of them have bounced several times during internships between companies and even after they graduated the general sentiment was that if you weren't bouncing between companies every 3-4 years in order to increase your salary cap, you're doing it wrong.
Maybe it would be weird for some older guys that have been with AMD since day one - I know AMD's current CPU architect Michael Clark has been with them for decades - so if Intel poached him yeah, but for the most part these guys hop companies often and are used to it.
schmidtbag
Senior Member
Posts: 7163
Joined: 2012-11-10
Senior Member
Posts: 7163
Joined: 2012-11-10
#5658418 Posted on: 04/09/2019 04:59 PM
I doubt it - most people in the industry don't care. I studied at Rochester Institute of Technology, lots of my classmates went to Nvidia/AMD/Intel/Xilinx/etc - it's different when it's your job, you don't get attached like people here on forums. Most of them have bounced several times during internships between companies and even after they graduated the general sentiment was that if you weren't bouncing between companies every 3-4 years in order to increase your salary cap, you're doing it wrong.
Maybe it would be weird for some older guys that have been with AMD since day one - I know AMD's current CPU architect Michael Clark has been with them for decades - so if Intel poached him yeah, but for the most part these guys hop companies often and are used to it.
I see what you mean and in most cases I think you're totally right. So, Jim Keller or Raja Kidouri for example I don't think would really care since I don't think they were especially attached to AMD. But, someone like Tom seemed very passionate about his work and Nvidia in general, where I figure he'd still carry some biases along with him. Meanwhile when you're in marketing (like Heather), your job is to basically convince people to like the product you're trying to sell, even if you yourself don't. In other words, I imagine some people in marketing are self-influenced to be biased.
I doubt it - most people in the industry don't care. I studied at Rochester Institute of Technology, lots of my classmates went to Nvidia/AMD/Intel/Xilinx/etc - it's different when it's your job, you don't get attached like people here on forums. Most of them have bounced several times during internships between companies and even after they graduated the general sentiment was that if you weren't bouncing between companies every 3-4 years in order to increase your salary cap, you're doing it wrong.
Maybe it would be weird for some older guys that have been with AMD since day one - I know AMD's current CPU architect Michael Clark has been with them for decades - so if Intel poached him yeah, but for the most part these guys hop companies often and are used to it.
I see what you mean and in most cases I think you're totally right. So, Jim Keller or Raja Kidouri for example I don't think would really care since I don't think they were especially attached to AMD. But, someone like Tom seemed very passionate about his work and Nvidia in general, where I figure he'd still carry some biases along with him. Meanwhile when you're in marketing (like Heather), your job is to basically convince people to like the product you're trying to sell, even if you yourself don't. In other words, I imagine some people in marketing are self-influenced to be biased.
waltc3
Senior Member
Posts: 1433
Joined: 2014-07-22
Senior Member
Posts: 1433
Joined: 2014-07-22
#5658435 Posted on: 04/09/2019 05:35 PM
Likewise. I'm not a fanboy of any of the major players, however, the consumer GPU market Badly needs competition. As right now Nvidia is 2-3 years ahead (at least) of AMD. And Intel has the financial muscle to push around, I sincerely hope that with additional funding Raja will come up with candy.
Execution is the only thing that worries me.
That's funny...as I think nVidia is the one behind...
Ah, marketing perceptions, eh?
Likewise. I'm not a fanboy of any of the major players, however, the consumer GPU market Badly needs competition. As right now Nvidia is 2-3 years ahead (at least) of AMD. And Intel has the financial muscle to push around, I sincerely hope that with additional funding Raja will come up with candy.
Execution is the only thing that worries me.
That's funny...as I think nVidia is the one behind...
Ah, marketing perceptions, eh?
waltc3
Senior Member
Posts: 1433
Joined: 2014-07-22
Senior Member
Posts: 1433
Joined: 2014-07-22
#5658437 Posted on: 04/09/2019 05:37 PM
You read *way* too much marketing drivel...
If they were snatching NVIDIA engineers I would get excited but AMD GPU engineers are back benchers sorry to say.
You read *way* too much marketing drivel...
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Arctic Sound is likely to be later stages of development. So they will likely work on future generations, beyond Arctic Sound.