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Guru3D.com » News » Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing

Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing

by Hilbert Hagedoorn on: 04/09/2019 09:33 AM | source: HeatherJLennon | 46 comment(s)
Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing

Ever since a year or so, it's been a bit of a mud-fight among Intel, AMD, and NVIDIA. It pretty much started when Raja Koduri from AMD (leader of the AMD RTG team) made a move towards Intel to develop an actual viable high-end GPU series ready for the business and consumer domain. 

Ever since that moment, somewhere in the offices of Intel, a huge budget has been opened up to go big on human resources. As a result, a lot of moves in staff between the companies have been made. After Raja Koduri, Chris Hook (AMD PR veteran) moved. Shortly thereafter followed by a few AMD technical marketing members, Antal Tungler and Damien Triolet. Meanwhile, two US-based hardware websites recently have seen their owners make a move towards Intel. On NVIDIA's side we have seen Mark Taylor make a move, and a week or so ago another key figure from NVIDIA made a move as well, Tom Petersen. Today once again we see somebody from AMD making a move towards Intel, Heather Lennon who has been responsible for AMDs RTG Digital Marketing. 

  

  

From the looks of it, Koduri and the team are creating a bit of their own 'RTG team' within Intel obviously under a different name. The fact that Intel is serious about Xe and all derivatives on the IGP side that will come from the architecture, it a sure thing. The initial Xe series will cover a broad spectrum of the market, intended for the discrete market, gaming as well as addressing compute, Deep learning and AI markets.

We can't wait to see what 2020 is going to bring.



Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing




« Intel Optane DIMM: 512 GB at close to 8,000 US dollars · Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing · GeForce GTX 1650 Artwork leaks - does not have a power connector »

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Kaarme
Senior Member



Posts: 3303
Joined: 2013-03-10

#5658341 Posted on: 04/09/2019 12:40 PM
Money in those experts' pockets is far better than money in Intel's bottomless pockets. I hope they receive huge salaries from Intel.

HWgeek
Senior Member



Posts: 441
Joined: 2005-04-04

#5658358 Posted on: 04/09/2019 01:50 PM
Do you think Intel will go on Open Standards like AMD and not like NVidia's propitiatory closed standards like Cuda/RTX/FrameWorks etc'?
If so this will be great for us and AMD and put an end to NV's money grabbing standards.

svan71
Member



Posts: 77
Joined: 2016-08-19

#5658374 Posted on: 04/09/2019 03:11 PM
If they were snatching NVIDIA engineers I would get excited but AMD GPU engineers are back benchers sorry to say.

Denial
Senior Member



Posts: 14010
Joined: 2004-05-16

#5658383 Posted on: 04/09/2019 03:31 PM
If they were snatching NVIDIA engineers I would get excited but AMD GPU engineers are back benchers sorry to say.


They took one Nvidia engineer, one AMD engineer and two AMD marketing people.

schmidtbag
Senior Member



Posts: 7163
Joined: 2012-11-10

#5658387 Posted on: 04/09/2019 03:42 PM
Kinda gets me to wonder if all these people Intel is hiring will start butting heads. When you've got people on your team who have been rivals for years, I imagine that could get in the way of progress. Of course, they were paid enough to be coaxed to join Intel, so perhaps the money will sway their biases.

Do you think Intel will go on Open Standards like AMD and not like NVidia's propitiatory closed standards like Cuda/RTX/FrameWorks etc'?
If so this will be great for us and AMD and put an end to NV's money grabbing standards.
Yes, in fact Intel is oddly one of the most open-source friendly tech giants out there and has been for years. AMD is getting better and better about open source/standards but they take forever to do anything meaningful with it, probably because of funding. There's a lot I hate about Intel but perhaps the one thing that entices me the most about them is how much time, effort, and money they put into non-proprietary tech.

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