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Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing
Ever since a year or so, it's been a bit of a mud-fight among Intel, AMD, and NVIDIA. It pretty much started when Raja Koduri from AMD (leader of the AMD RTG team) made a move towards Intel to develop an actual viable high-end GPU series ready for the business and consumer domain.
Ever since that moment, somewhere in the offices of Intel, a huge budget has been opened up to go big on human resources. As a result, a lot of moves in staff between the companies have been made. After Raja Koduri, Chris Hook (AMD PR veteran) moved. Shortly thereafter followed by a few AMD technical marketing members, Antal Tungler and Damien Triolet. Meanwhile, two US-based hardware websites recently have seen their owners make a move towards Intel. On NVIDIA's side we have seen Mark Taylor make a move, and a week or so ago another key figure from NVIDIA made a move as well, Tom Petersen. Today once again we see somebody from AMD making a move towards Intel, Heather Lennon who has been responsible for AMDs RTG Digital Marketing.
From the looks of it, Koduri and the team are creating a bit of their own 'RTG team' within Intel obviously under a different name. The fact that Intel is serious about Xe and all derivatives on the IGP side that will come from the architecture, it a sure thing. The initial Xe series will cover a broad spectrum of the market, intended for the discrete market, gaming as well as addressing compute, Deep learning and AI markets.
We can't wait to see what 2020 is going to bring.
WhiteLightning
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Posts: 29876
Joined: 2007-09-19
#5658323 Posted on: 04/09/2019 12:04 PM
If they want to succeed from a marketing standpoint, when they enter this new market it has to be done with a Loud BANG. If that will be a sub-par product, which I doubt, the effect will be yet-another-amd-out-there.
My hopes are for a non-rtx card with a performance level of at least 2080 for a lesser price. That will make an impact.
But we are talking about Intel here, they never been cheap.
If they want to succeed from a marketing standpoint, when they enter this new market it has to be done with a Loud BANG. If that will be a sub-par product, which I doubt, the effect will be yet-another-amd-out-there.
My hopes are for a non-rtx card with a performance level of at least 2080 for a lesser price. That will make an impact.
But we are talking about Intel here, they never been cheap.
cryohellinc
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Joined: 2014-10-20
Senior Member
Posts: 3533
Joined: 2014-10-20
#5658325 Posted on: 04/09/2019 12:07 PM
Sure, I have my share of hate for Intel as well, but they have never made serious GPU's either. Personally, I think this will be a very interesting year, as we haven't had a similar market situation for nearly 20 years.
But we are talking about Intel here, they never been cheap.
Sure, I have my share of hate for Intel as well, but they have never made serious GPU's either. Personally, I think this will be a very interesting year, as we haven't had a similar market situation for nearly 20 years.
WhiteLightning
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Joined: 2007-09-19
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Posts: 29876
Joined: 2007-09-19
#5658328 Posted on: 04/09/2019 12:11 PM
Total Market share doesnt mean anything for gaming. most PC's are office pc's. They do not require to run excell at 2000 FPS lol
Now if you are talking about discrete market share , it is hard to imagine people jumping ships just for Intel's GPU. at least thats what im thinking
Sure, I have my share of hate for Intel as well, but they have never made serious GPU's either. Personally, I think this will be a very interesting year, as we haven't had a similar market situation for nearly 20 years.
Total Market share doesnt mean anything for gaming. most PC's are office pc's. They do not require to run excell at 2000 FPS lol
Now if you are talking about discrete market share , it is hard to imagine people jumping ships just for Intel's GPU. at least thats what im thinking
cryohellinc
Senior Member
Posts: 3533
Joined: 2014-10-20
Senior Member
Posts: 3533
Joined: 2014-10-20
#5658338 Posted on: 04/09/2019 12:32 PM
Total Market share doesnt mean anything for gaming. most PC's are office pc's. They do not require to run excell at 2000 FPS lol
Now if you are talking about discrete market share , it is hard to imagine people jumping ships just for Intel's GPU. at least thats what im thinking :p
If it's a good product on par with solid marketing campaign (hence why I said it - they need to release it with a Bang, sub-par product won't cut it in this case), they will go out like hot cookies.
Besides, it will be Freesync based, most likely won't cost as much as Nvidia and potentially can have performance above AMD's offering. That sounds like an interesting product to me. If Intel can squeeze itself in between AMD's and Nvidia's offering (as I highly doubt they can beat Nvidia performance wise at this point), it will be quite the successful product.
Total Market share doesnt mean anything for gaming. most PC's are office pc's. They do not require to run excell at 2000 FPS lol
Now if you are talking about discrete market share , it is hard to imagine people jumping ships just for Intel's GPU. at least thats what im thinking :p
If it's a good product on par with solid marketing campaign (hence why I said it - they need to release it with a Bang, sub-par product won't cut it in this case), they will go out like hot cookies.
Besides, it will be Freesync based, most likely won't cost as much as Nvidia and potentially can have performance above AMD's offering. That sounds like an interesting product to me. If Intel can squeeze itself in between AMD's and Nvidia's offering (as I highly doubt they can beat Nvidia performance wise at this point), it will be quite the successful product.
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If you are in phase of ramping up on experienced people, you are not close to finish line as you apparently hire someone who you need for something.