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Guru3D.com » News » Intel recruits a Radeon Lead Architect to work on Arc GPUs.

Intel recruits a Radeon Lead Architect to work on Arc GPUs.

by Hilbert Hagedoorn on: 02/22/2022 10:19 AM | source: | 5 comment(s)
Intel recruits a Radeon Lead Architect to work on Arc GPUs.

Rohit Verma has moved from AMD's Radeon Discrete GPU Lead Architect team to Raja Koduri's Intel team.

Verma spent nine years at AMD, where he held several positions in the discrete GPU and custom SOC divisions, bringing a wealth of experience to the blue team, which appears to be serious about entering this sector. He previously spent 13 years at Intel, where he worked on teams alongside Pat Gelsinger, the company's current CEO.

Verma will now work at Intel as the Lead Product Architect for Discrete GPU SOCs, where he will work on all types of CPUs that employ discrete GPUs and will help Raja Koduri's graphics division grow. It'll be interesting to see where he ends up as a consequence of this team's work, and whether Intel ends up presenting itself as a legitimate competitor in a market formerly controlled by AMD and Nvidia.







« Built on Volta and capable of roughly 80MH/s, Nvidia is putting the finishing touches on CMP 100HX · Intel recruits a Radeon Lead Architect to work on Arc GPUs. · Microsoft will begin developing Windows 12 in March »

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schmidtbag
Senior Member



Posts: 6651
Joined: 2012-11-10

#5995242 Posted on: 02/22/2022 04:11 PM
I feel like in the past ~4 years, Intel has been in this "just keep throwing money at it and see if it sticks" mentality. I'm sure there's fundamentally nothing wrong with their GPU architecture, it just requires some fine-tuning and driver optimizations, but since it's not the RTX 3080 killer people want, they think hiring more engineers with a lot of experience is going to help. I really don't think it will. Same sort of issue is going on with their CPU division.

What this will do is just slow down AMD's developments, but when it comes to GPUs, AMD is not the one Intel needs to worry about. I said "RTX 3080 killer" for a reason: Nvidia is the benchmark.

Silva
Senior Member



Posts: 1817
Joined: 2013-06-04

#5995328 Posted on: 02/22/2022 07:53 PM
@schmidtbag the thing is: they don't need to release anything else than a killer price/performance competitive product. It doesn't need to be the top dog to sell and be a success, it will sell regardless if the price is right.
That said, if we're talking about RX480 performance for +500€ they're DOA.

Slammy
Senior Member



Posts: 103
Joined: 2003-03-12

#5995345 Posted on: 02/22/2022 08:50 PM
Raja has been a BSer for years and years, he ran ATi in the ground and never even got close to an "nvidia killer" which he promised and promised. All talk and hype.

schmidtbag
Senior Member



Posts: 6651
Joined: 2012-11-10

#5995360 Posted on: 02/22/2022 09:37 PM
@schmidtbag the thing is: they don't need to release anything else than a killer price/performance competitive product. It doesn't need to be the top dog to sell and be a success, it will sell regardless if the price is right.
That said, if we're talking about RX480 performance for +500€ they're DOA.
I totally agree, all the more reason why I question why Intel is doing what they're doing. Why spend the extra money on more engineers when it:
A. Isn't likely to improve their architecture enough.
B. All products will sell above MSRP anyway.

Venix
Senior Member



Posts: 2503
Joined: 2016-08-01

#5995631 Posted on: 02/23/2022 07:11 PM
Raja has been a BSer for years and years, he ran ATi in the ground and never even got close to an "nvidia killer" which he promised and promised. All talk and hype.


He worked at ati till 2009 , he got hired by apple and he worked on the project that gave retina displays to Mac .. he got hired back at AMD worked on Polaris Vega AND Navi. Then he got poached by Intel.... The thing is the guy know his craft ...this is not in question , I can not talk about his character or if the hype came from him or amd's marketing department . Companies like apple Intel and do not spend hundreds of millions in research with incompetent people.

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