Intel is Dropping Processor Prices in Wake of Ryzen Launch

by Hilbert Hagedoorn on: 02/26/2017 02:27 PM | source: | 74 comment(s)

It seems that Intel is getting nervous about the AMD Ryzen launch and has started to lower prices on their processors. The equivalent 6900K model however still is 999 USD, twice as much as the Ryzen flagship. Others like the quad-core processors do see a price cut.

Also we think with a tiny bit of tweaking that 6900K might even get beaten or normalized by even a 329 USD Ryzen 7 1700 processor. The new prices have not gone into effect everywhere, here in the EU they are still at the same old level. In the USA etailers like Newegg also is listing older prices.

However it is at Microcenter (USA) where you can see a shift in prices, one very obvious one would be the Intel Core i7-7700K which started selling at 299 US, that's roughly a $80 lower price over the original MSRP (regular etail recently already was in the 330 USD range though). I do want to emphasize strongly that the prices listed are only in effect at microcenter and will only be available with 'in store pickups' and with a limit of 1 per household. Remember though, this is just one (r)etailer showing these prices. We do not know if the rest will follow. It could very well be a little marketing stunt steered by either Microcenter and/or Intel to make the news.

Intel Core i7-6950X is priced $1599 (USD)
Intel Core i7-6900K is priced $999 (USD)
Intel Core i7-6850K is priced $549 (USD)
Intel Core i7-6800K is priced $359 (USD)
Intel Core i7-5820K is priced $319 (USD)
Intel Core i7-7700K is priced $299 (USD)
Intel Core i7-6700K is priced $259 (USD)
Intel Core i7-4790K is priced $279 (USD)
Intel Core i7-7700 is priced $289 (USD)
Intel Core i7-6700 is priced $259 (USD)
Intel Core i5-7600K is priced $199 (USD)
Intel Core i5-6600K is priced $179 (USD)
Intel Core i5-4690K is priced $189 (USD)
Intel Core i5-6500 is priced $179 (USD)
Intel Core i5-4590 is priced $159 (USD)
Intel Core i3-7350K is priced $159 (USD)

Depending on what state you reside in that price will get a 5 to 10% sales tax.

It will remain to be seen if the price drop is a temporary one to counter the Ryzen release ot that is will invoke a cut on a global scale. Maybe Intel will lower it's chipset prices as well, as the Z170/Z270 chipset is very expensive, and thus makes Intel chipset based motherboards more expensive as well.

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Stormyandcold
Senior Member

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Joined: 2003-09-15

#5398274 Posted on: 02/26/2017 02:28 PM

HH, Did you get one of those emails from intel regarding Ryzen review guidelines?

Hilbert Hagedoorn
Don Vito Corleone

Posts: 35063
Joined: 2000-02-22

#5398276 Posted on: 02/26/2017 02:29 PM

HH, Did you get one of those emails from intel regarding Ryzen review guidelines?

Intel dropped PR in the Netherlands, they do not communicate whatsoever with Dutch press. Regardless, I always test my own way and not what a manufacturer indicates or finds 'the best'.

Stormyandcold
Senior Member

Posts: 5138
Joined: 2003-09-15

#5398277 Posted on: 02/26/2017 02:31 PM

Intel dropped PR in the Netherlands, they do not communicate whatsoever with Dutch press. Regardless, I always test my own way and not what a manufacturer indicates or finds 'the best'.

Cool, cheers. Looking forward to the full Ryzen reviews and articles.

Silva
Senior Member

Posts: 834
Joined: 2013-06-04

#5398282 Posted on: 02/26/2017 02:43 PM

Intel: "I'm sure Ryzen can't touch our CPU market, let's just lower the prices a bit so media keeps talking about us"

AMD: "Puny kids, the new king is here, AMD has risen!"

Seriously, what do they expect with these price drops? Still far from competitive...if they want to keep selling they need to set the price lower than the competition for their house warmers with 140W TDP.

sverek
Senior Member

Posts: 4869
Joined: 2011-01-02

#5398286 Posted on: 02/26/2017 02:56 PM

Intel also did some price cut for sandy bridge to welcome FX (bulldozer). But bulldozer just got bulldozed back without Intel doing anything fancy. AMD brought core count into wrong time.

Don't relate Intel behavior with Ryzen performance. Intel can just lower prices to get attention on themselves, so people who follow hype without research also checks Intel new price offers.

Valid benchmarks results and actual price of Ryzen CPUs on market will lead Intel to further procedure.

Sad thing is, if Ryzen will actually become a hit, retailers can just sell them for double of price, and people will still buy them. Supply and Demand.

Noisiv
Senior Member

Posts: 6586
Joined: 2010-11-16

#5398287 Posted on: 02/26/2017 03:02 PM

So basically its one retailer that got nervous, and decided to drop prices on some models, with "in store pickup" and limited availiability.

Lets hope for a chain reaction. And then a price war.
I sure as hell wont be buying supposedly super cheap 8-core at a bargain price of "only" $400.

For that money I can get nice amp, or a NAS, or new Vega gfx card

The Laughing Ma
Senior Member

Posts: 3768
Joined: 2008-04-12

#5398288 Posted on: 02/26/2017 03:05 PM

Don't relate Intel behavior with Ryzen performance. Intel can just lower prices to get attention on themselves.

Indeed, take a look at the News forum, look at how many of the posts over the last few weeks are all about Ryzen. Drop a little price drop in the mix and boom top topic is people talking about Intel. Doesn't matter weather Intel are concerned about Ryzen all this is is a little prod to keep Intel in peoples' mind at a time when everyone is talking about Ryzen.

The real action will happen when the benchmarks start rolling in, even then I would still expect some pricing action by Intel even if their chips are still blowing AMDs new CPUs out of the water, yet again just to keep them in the mix.

AlmondMan
Senior Member

Posts: 437
Joined: 2007-09-03

#5398289 Posted on: 02/26/2017 03:06 PM

HH, Did you get one of those emails from intel regarding Ryzen review guidelines?

Do you have any links to this?

Zhyr
Member

Posts: 37
Joined: 2002-06-22

#5398290 Posted on: 02/26/2017 03:15 PM

Sad thing is, if Ryzen will actually become a hit, retailers can just sell them for double of price, and people will still buy them. Supply and Demand.

Supply - not an issue according to this article.

http://www.guru3d.com/news-story/first-amd-ryzen-shipment-batch-entails-one-million-processors.html

Zhyr
Member

Posts: 37
Joined: 2002-06-22

#5398292 Posted on: 02/26/2017 03:20 PM

I really hope that Ryzen does really well.

Intel has had a monopoly on the performance crown for too long.

zer0_c0ol
Senior Member

Posts: 2976
Joined: 2007-04-12

#5398293 Posted on: 02/26/2017 03:23 PM

Just to clarify a bit.This is not Intel doing , only @ Microcenter that this price cut accrued , everywhere else the price remained the same

Mtom
Member

Posts: 26
Joined: 2015-02-09

#5398294 Posted on: 02/26/2017 03:26 PM

This "big price drop" "$80 drop from 7700K" is a big bullcr*p
They list the 7700K at $379 dropped to $299, when you can check every webshop it was sold for $329 everywhere, not $379.

Mtom
Member

Posts: 26
Joined: 2015-02-09

#5398295 Posted on: 02/26/2017 03:27 PM

Just to clarify a bit.This is not Intel doing , only @ Microcenter that this price cut accrued , everywhere else the price remained the same

..remained the same...which was already only a tad higher than the "big pricedrop" microcenter prices.

Ricepudding
Senior Member

Posts: 461
Joined: 2017-02-17

#5398301 Posted on: 02/26/2017 03:35 PM

The 6900k atleast here in the UK has actually gone up in price, last month it was around the £999 mark now it's currently sitting at £1011 :/ not sure what happened there. Even with these price drops least from what we can tell so far in terms of performance they are still being priced way too highly

https://www.scan.co.uk/products/intel-core-i7-6900k-s-2011-3-broadwell-e-8-core-16-thread-32ghz-clock-4ghz-turbo-20mb-40-lane-140w-c

hell_knight
Member

Posts: 48
Joined: 2009-03-08

#5398302 Posted on: 02/26/2017 03:36 PM

I've seen a price reduction in intel models in another spanish store, but only 20/30 euros depending on the model...Who knows, let's wait a few days and see how the prices change..or not.

For now I'm just eager for the review HH!! Your servers are
gonna get a lot of work when you release it, abd my wallet maybe too

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