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Intel Cancels Intel Developer Forum
And that's now and in the future. We are a bit puzzled as to what is going on with Intel these days, last year here in the Netherlands and well, many other spots in the EU, they cancelled all press-agencies and press contacts. E.g. sampling + info retrieving through Intel is gone.
Now we get our info and samples through other ways then Intel these days, but it is indicative as to the why, how and what is going on with Intel. They just do not want to communicate with media anymore. This morning news reaches us that the yearly technology event IF, the Intel Developer Forum now is scrapped. here developers, media and analysts always have been briefed on new and upcoming technology.
"Intel has evolved its event portfolio and decided to retire the IDF program moving forward. Thank you for nearly 20 great years with the Intel Developer Forum! Intel has a number of resources available on intel.com, including a Resource and Design Center with documentation, software, and tools for designers, engineers, and developers. As always, our customers, partners, and developers should reach out to their Intel representative with questions."
It seems and feels like Intel is shifting and stepping away from the processor industry. Ian from Anandtech got a response back from Intel:
I just got off the phone with Intel, discussing why IDF is being cancelled. The main reason I was given is that Intel has been changing rapidly over the last two-to-three years, especially as they are changing from a PC-centric company to a data-centric company. With the rise of AI, FPGAs, Optane, IoT, wireless comms, automotive, and the other new areas that Intel is moving into, Intel felt that IDF no longer fills the need when it comes to giving out information. As a result, the decision has been made to find new ways to communicate with the audience (media, developers and companies) and the ecosystem with targeted events. These will be like the recent AI Day or Manufacturing Day, or be connected to partner events, or involve separate geocentric events. So rather than have one big melee on everything, Intel is set to split its message across several different areas in the hope that it accurately digs deep enough into every area. I was told that Intel wants to find a better way to present the experiences in each of the fields, and this is the way to do that.
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Turanis
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Posts: 1533
Joined: 2014-08-15
#5421860 Posted on: 04/18/2017 02:27 PM
Looks like they need to work pretty hard to acomplish many things in today's tech world.IoT sucks,anyway.
Intel is a Goliath with clay feet,unfortunately (Im looking,aswell,at M$$$).Big company,big money stock,but only few useful ideas.
They need to broke in pieces to work at today's useful tech.They think too much in the past,because they dont have a visionary CEO.
Looks like they need to work pretty hard to acomplish many things in today's tech world.IoT sucks,anyway.
Intel is a Goliath with clay feet,unfortunately (Im looking,aswell,at M$$$).Big company,big money stock,but only few useful ideas.
They need to broke in pieces to work at today's useful tech.They think too much in the past,because they dont have a visionary CEO.
Denial
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Joined: 2004-05-16
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Posts: 12653
Joined: 2004-05-16
#5421871 Posted on: 04/18/2017 02:43 PM
I find this a bit confusing - is it that Intel doesn't want to communicate with the media, or is it that they feel they don't have a need to in the form they have been approaching? I don't understand why they're taking this approach.
I also don't see what suggests Intel is stepping away from the processor industry, and more importantly, why. That's like if Yamaha suddenly stopped making musical instruments and strictly focused on motorcycles - sure, they could do that, but they're losing a huge source of profit.
I figure desktop and laptop CPUs (so, not including servers) alone make up more revenue than all of the other mentioned products combined:
* Intel is not known for their AI; meanwhile, companies like Google and IBM (both of which produce their own processors) have made newsworthy AIs.
* Intel recently acquired companies like Altera, which as far as I'm concerned, were doing fine without Intel. FPGAs generally aren't a big sellers.
* Though I personally see the benefits of Optane, it doesn't seem to be very appealing to most people.
* Intel is trying WAY too hard when it comes to IoT. ARM and Arduino platforms have generally been more appealing, due to costing less and being simpler to set up.
* What was the last truly innovative and noteworthy wireless technology Intel released? Widi/Mirrorlink don't count - that's basically just a glorified Wifi + VNC.
* Nvidia and other ARM brands are also way ahead when it comes to automotive.
It just seems to me that if Intel really is shifting away from CPUs and toward these other things, they're going to doom themselves.
They have to diversify, their market for PC's is not only saturated (they have what, like 90%+ marketshare?) but the PC market itself is dwindling and clearly charging more to increase profits just pisses everyone off.
So what exactly do they do? How do they make money selling CPUs? People here love to say "well they could try increasing performance more than 5% each generation" or something - but for 90% of the market, more performance isn't even necessary. Like if Intel released a processor tomorrow that's 500% faster, I would upgrade 0 machines at my office, because no one here does anything that requires more than an i3.
So yeah, they are behind in all this stuff - but if they don't start diversifying they die anyway. Nvidia recognized this as they were in the same boat. They had vast majority of GPU marketshare - the only way to increase revenue was to either charge customers more or utilize their products and find new avenues for revenue. They were just smart enough to get into the AI/Cars/Etc before anyone really realized how big of a market it was.
Intel was too slow and now they are playing catch-up in a bunch of areas, but they don't really have a choice.
I find this a bit confusing - is it that Intel doesn't want to communicate with the media, or is it that they feel they don't have a need to in the form they have been approaching? I don't understand why they're taking this approach.
I also don't see what suggests Intel is stepping away from the processor industry, and more importantly, why. That's like if Yamaha suddenly stopped making musical instruments and strictly focused on motorcycles - sure, they could do that, but they're losing a huge source of profit.
I figure desktop and laptop CPUs (so, not including servers) alone make up more revenue than all of the other mentioned products combined:
* Intel is not known for their AI; meanwhile, companies like Google and IBM (both of which produce their own processors) have made newsworthy AIs.
* Intel recently acquired companies like Altera, which as far as I'm concerned, were doing fine without Intel. FPGAs generally aren't a big sellers.
* Though I personally see the benefits of Optane, it doesn't seem to be very appealing to most people.
* Intel is trying WAY too hard when it comes to IoT. ARM and Arduino platforms have generally been more appealing, due to costing less and being simpler to set up.
* What was the last truly innovative and noteworthy wireless technology Intel released? Widi/Mirrorlink don't count - that's basically just a glorified Wifi + VNC.
* Nvidia and other ARM brands are also way ahead when it comes to automotive.
It just seems to me that if Intel really is shifting away from CPUs and toward these other things, they're going to doom themselves.
They have to diversify, their market for PC's is not only saturated (they have what, like 90%+ marketshare?) but the PC market itself is dwindling and clearly charging more to increase profits just pisses everyone off.
So what exactly do they do? How do they make money selling CPUs? People here love to say "well they could try increasing performance more than 5% each generation" or something - but for 90% of the market, more performance isn't even necessary. Like if Intel released a processor tomorrow that's 500% faster, I would upgrade 0 machines at my office, because no one here does anything that requires more than an i3.
So yeah, they are behind in all this stuff - but if they don't start diversifying they die anyway. Nvidia recognized this as they were in the same boat. They had vast majority of GPU marketshare - the only way to increase revenue was to either charge customers more or utilize their products and find new avenues for revenue. They were just smart enough to get into the AI/Cars/Etc before anyone really realized how big of a market it was.
Intel was too slow and now they are playing catch-up in a bunch of areas, but they don't really have a choice.
schmidtbag
Senior Member
Posts: 4764
Joined: 2012-11-10
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Posts: 4764
Joined: 2012-11-10
#5421877 Posted on: 04/18/2017 03:12 PM
They have to diversify because their market for PC's is not only saturated (they have what, like 90%+ marketshare?) but the PC market itself is dwindling and clearly charging more to increase profits just pisses everyone off.
So yeah, they are behind in all this stuff - but if they don't start diversifying they die anyway. Nvidia recognized this as they were in the same boat. They had vast majority of GPU marketshare - the only way to increase revenue was to either charge customers more or utilize their products and find new avenues for revenue. They were just smart enough to get into the AI/Cars/Etc before anyone really realized how big of a market it was.
Intel was too slow and now they are playing catch-up in a bunch of areas, but they don't really have a choice.
I completely get what you're saying, but many people seem to forget that Intel still makes around $11 billion in net revenue per year. I'm sure almost all of that is coming from CPUs, SSDs, NICs, and motherboards. Note how none of those are the products Intel is changing their focus toward. If Intel sticks with what they're known for, they will still remain over-powered for many more years. They have the money to really make a difference, but instead they're either playing it safe, or, they're dumping all their money into markets where they're severely behind. There are plenty of tech markets out there that don't have much competition, yet Intel decides to join the ones that are very competitive, well-established, and don't yield much interest to either the general public or industries.
So what exactly do they do? How do they make money selling CPUs? People here love to say "well they could try increasing performance more than 5% each generation" or something - but for 90% of the market, more performance isn't even necessary. Like if Intel released a processor tomorrow that's 500% faster, I would upgrade 0 machines at my office, because no one here does anything that requires more than an i3.
You're absolutely right - Intel isn't going to save themselves by continuously making faster CPUs. It's exactly that mentality why Intel is losing sight of what they should be doing - improving efficiency. We don't need faster CPUs anymore. We don't need more threads. What we need is to keep up the same performance while lowering the wattage. Intel is so blinded by "moar iz better!" that they had to drop out of the smartphone market. Their phone CPUs were over-complicated, over-powered, and were way too expensive. From what I recall, some had thermal problems too.
Even AMD is putting more of an effort toward efficiency. As much as AMD is just a little ant that could be squished at the whim of Intel, I suspect they'll last longer as a company, because they're forced to adapt in order to stay afloat. Intel never needed to know how to do that, and these decisions they're making exemplify that.
They have to diversify because their market for PC's is not only saturated (they have what, like 90%+ marketshare?) but the PC market itself is dwindling and clearly charging more to increase profits just pisses everyone off.
So yeah, they are behind in all this stuff - but if they don't start diversifying they die anyway. Nvidia recognized this as they were in the same boat. They had vast majority of GPU marketshare - the only way to increase revenue was to either charge customers more or utilize their products and find new avenues for revenue. They were just smart enough to get into the AI/Cars/Etc before anyone really realized how big of a market it was.
Intel was too slow and now they are playing catch-up in a bunch of areas, but they don't really have a choice.
I completely get what you're saying, but many people seem to forget that Intel still makes around $11 billion in net revenue per year. I'm sure almost all of that is coming from CPUs, SSDs, NICs, and motherboards. Note how none of those are the products Intel is changing their focus toward. If Intel sticks with what they're known for, they will still remain over-powered for many more years. They have the money to really make a difference, but instead they're either playing it safe, or, they're dumping all their money into markets where they're severely behind. There are plenty of tech markets out there that don't have much competition, yet Intel decides to join the ones that are very competitive, well-established, and don't yield much interest to either the general public or industries.
So what exactly do they do? How do they make money selling CPUs? People here love to say "well they could try increasing performance more than 5% each generation" or something - but for 90% of the market, more performance isn't even necessary. Like if Intel released a processor tomorrow that's 500% faster, I would upgrade 0 machines at my office, because no one here does anything that requires more than an i3.
You're absolutely right - Intel isn't going to save themselves by continuously making faster CPUs. It's exactly that mentality why Intel is losing sight of what they should be doing - improving efficiency. We don't need faster CPUs anymore. We don't need more threads. What we need is to keep up the same performance while lowering the wattage. Intel is so blinded by "moar iz better!" that they had to drop out of the smartphone market. Their phone CPUs were over-complicated, over-powered, and were way too expensive. From what I recall, some had thermal problems too.
Even AMD is putting more of an effort toward efficiency. As much as AMD is just a little ant that could be squished at the whim of Intel, I suspect they'll last longer as a company, because they're forced to adapt in order to stay afloat. Intel never needed to know how to do that, and these decisions they're making exemplify that.
Amaze
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Posts: 3296
Joined: 2003-11-15
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Posts: 3296
Joined: 2003-11-15
#5422022 Posted on: 04/18/2017 08:28 PM
Intel must be desperate now. One of the biggest electronics chains here are now offering customers up to 235 dollars back in cash if they buy a computer with an intel chip.
I have never heard of this kind of offer here before. It's a big sum and money in return is basically unheard of.
Intel must be desperate now. One of the biggest electronics chains here are now offering customers up to 235 dollars back in cash if they buy a computer with an intel chip.
I have never heard of this kind of offer here before. It's a big sum and money in return is basically unheard of.
Click here to post a comment for this news story on the message forum.
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Posts: 4764
Joined: 2012-11-10
I find this a bit confusing - is it that Intel doesn't want to communicate with the media, or is it that they feel they don't have a need to in the form they have been approaching? I don't understand why they're taking this approach.
I also don't see what suggests Intel is stepping away from the processor industry, and more importantly, why. That's like if Yamaha suddenly stopped making musical instruments and strictly focused on motorcycles - sure, they could do that, but they're losing a huge source of profit.
I figure desktop and laptop CPUs (so, not including servers) alone make up more revenue than all of the other mentioned products combined:
* Intel is not known for their AI; meanwhile, companies like Google and IBM (both of which produce their own processors) have made newsworthy AIs.
* Intel recently acquired companies like Altera, which as far as I'm concerned, were doing fine without Intel. FPGAs generally aren't a big sellers.
* Though I personally see the benefits of Optane, it doesn't seem to be very appealing to most people.
* Intel is trying WAY too hard when it comes to IoT. ARM and Arduino platforms have generally been more appealing, due to costing less and being simpler to set up.
* What was the last truly innovative and noteworthy wireless technology Intel released? Widi/Mirrorlink don't count - that's basically just a glorified Wifi + VNC.
* Nvidia and other ARM brands are also way ahead when it comes to automotive.
It just seems to me that if Intel really is shifting away from CPUs and toward these other things, they're going to doom themselves.