Jon Peddie Research (JPR) reports shipments of add-in-board graphics cards dropped to 15.20 million in the final quarter of 2008, down 42.7 percent compared to the fourth quarter of 2007. Revenue was down by 43.8 percent, to $2.5 billion.
The strong decline of discrete GPU shipments while PC sales were down only 10 percent suggests a higher marketshare for integrated graphics processors (IGPs), but according to JPR this was not the case. JPR explains OEMs and the channel relied on existing inventories, rather than buying new GPUs.
The strong decline of discrete GPU shipments while PC sales were down only 10 percent suggests a higher marketshare for integrated graphics processors (IGPs), but according to JPR this was not the case. JPR explains OEMs and the channel relied on existing inventories, rather than buying new GPUs.
One bright spot: AIBs fending off IGPs in a downturn
Considering that the majority of graphics cards ship to customers in systems from PC and workstation OEMs, the AIB market
