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Guru3D.com » News » Graphics card sales to remain difficult throughout second half of 2018

Graphics card sales to remain difficult throughout second half of 2018

by Hilbert Hagedoorn on: 07/26/2018 04:34 PM | source: Digitimes | 61 comment(s)
Graphics card sales to remain difficult throughout second half of 2018

The mining hype, at least on GPUs seems to be a thing for the past. And this is hurting GPU sales for a while now. GPU prices more or less have stabilized indicating that the demand has dropped significantly. It is bad news for AMD and NVIDIA, as the downward trend seems continue.

Despite Nvidia's effort of releasing its next-generation GPUs, sales of graphics cards are expected to face difficulties in the second half of 2018 due to uncertainties in the crypto mining sector, reports Digitimes today. While Nvidia reportedly is aiming to roll out their new GeForce GTX 1180 series graphics cards (end of August), followed by the launch of its GeForce GTX 1170 series at the end of September and GeForce GTX 1160 series a month later, (from what it looks like right now):

However, these graphics cards' mass production schedules and volumes will still be adjusted depending on the status of the GeForce GTX 1080 and 1070's inventory digestion. Most graphics card players currently still have high levels of GTX 1080/1070 graphics card inventory, but are not willing to lower prices to clear them, as they still hope cryptocurrency mining can regain its momentum. With the prices of the current-generation graphics cards to remain at high levels, the next-generation devices are likely to be priced even higher in order to create differentiation, but this will also deter demand for the new cards, the sources noted.Graphics card sales are expected to be significantly undermined in the second half as demand from cryptocurrency miners has been declining, while consumers in the gaming area will continue to wait for prices to drop. With some miners having already begun selling their second-hand graphics cards in the PC DIY channels, demand for new cards is expected to be weakened further.

Nvidia's GeForce GTX 1180 is manufactured via Taiwan Semiconductor Manufacturing Company's (TSMC) 12nm process and the GPU giant reportedly will release a GPU made using TSMC's 7nm process at the end of 2018. AMD is planning to release a new series of Radeon Instinct graphics cards based on its 7nm Vega architecture in the second half, targeting datacenter and professional image processing applications. AMD's GPUs will also be handled by TSMC.

 







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screwtech02
Senior Member



Posts: 157
Joined: 2011-12-13

#5568497 Posted on: 07/26/2018 04:47 PM
But, But, what about this "supposed" price drop??

scoter man1
Senior Member



Posts: 4685
Joined: 2008-12-09

#5568498 Posted on: 07/26/2018 04:47 PM
Hmm yeah lets see... still selling at the launch price for 2 year old hardware that's soon to be replaced. Sounds like a great monetary choice... NOT

We may be desperate, but we're not dumb

alanm
Senior Member



Posts: 8341
Joined: 2004-05-10

#5568501 Posted on: 07/26/2018 04:56 PM
But, But, what about this "supposed" price drop??

I did drop. From way over MSRP to MSRP. Greed prevents it from going any lower.

Moto_Life
Member



Posts: 40
Joined: 2017-09-18

#5568502 Posted on: 07/26/2018 04:58 PM
I love gaming on pc and have for many many years but if prices remain high when i have to upgrade then im done with it. I have other interest too and i'll be more then happy to spend my money on those instead.

TheDeeGee
Senior Member



Posts: 5661
Joined: 2010-08-28

#5568503 Posted on: 07/26/2018 04:58 PM
Let them suffer.

tsunami231
Senior Member



Posts: 9014
Joined: 2003-05-24

#5568504 Posted on: 07/26/2018 04:59 PM
so they admit crypto mining was cause of all this, and now that it has died down they refused to drop the prices they jacked up cause they wanted to exloit it in turn hurting people that wanted the card to game with them? I thought they were all about the gamers?? not that i ever believed that

I like my computer and do most my gaming on it, but if this stupid dont stop I will have no choice but to abandoned PC as main gaming platform.

This 1070ti I have is technically going to waste for 1080p I use mostly use and 4K TV I do see the difference in 4K vs 1080p it not powerful enough to keep framerates where I like them, I guess I could start playing at 1440p seeing this 4K tv supports that resolution, I only spent what I did on this 1070ti set up from evga cause at the time I was just spending money as means to coup with certian issues

aka2k
Senior Member



Posts: 101
Joined: 2010-06-17

#5568509 Posted on: 07/26/2018 05:26 PM
That would be a good time for AMD to come for rescue... but I guess they need to be rescued themselves, given how little you heard these days the Radeon name. It feels like there's just one brand in the video card market right now.

StewieTech
Chuck Norris



Posts: 2537
Joined: 2012-02-06

#5568521 Posted on: 07/26/2018 06:05 PM
Yeah no kidding, they cost an arm and a leg. Lower the prices you windowlickers.

Celcius
Senior Member



Posts: 105
Joined: 2018-06-21

#5568529 Posted on: 07/26/2018 06:24 PM
re: Graphic card sales

I don't have any sources or special insight on this, but I seriously doubt that people are going to be pleased about what the pricing on the new GTX 1180 cards will be. (If they are as powerful as rumors claim.)
Nvidia knows that there is an absolute mob waiting to grab the 1180; gamers and, likely, miners both. They have no competition at that performance-level to be concerned about. And, they have board-partners and vendors with genuine concerns about unsold Pascal products, both on the shelves and in the pipeline. Why would Nvidia knee-cap them, and itself, by having the 1180 priced so that it collides with it's Pascal line? The 1180 will be "Sold Out" not "Add to Cart" upon launch at pretty much anything that they choose to ask for it.

Where it gets tricky for Nvidia, is when the lesser cards in the line-up start to drop. The 1170 and 1160 will almost certainly need to intersect the Pascal family, price-wise. Not a problem that I would want to have, from the perspective of either Nvidia, a board partner, or a vendor/retailer. Somebody in that group is going to be unhappy.

The Radeon card situation has improved a bit. You can buy a Vega; they are in stock, albeit not near their MSRP. The Polaris cards are readily available. And, the RX 580s are, in my opinion, becoming pretty reasonable choices from a price standpoint, at least here in the United States. The RX 570 is currently in a very odd place, price-wise, being much too near the 580. It needs to fall closer to $200USD. Both the RX 560 and 550 need to be $15~$25USD cheaper.

Now, does anybody really believe that AMD is going to sail into the Christmas holiday season with nothing to entice buyers? They can't offer new GPUs, but they could start getting busy about ramping down the cost of chips to their board partners, with the understanding that, they, in turn, will pass that savings along to consumers. (Maybe not...)

Or, they could go with the free bundled games approach. Or, maybe some Radeon/1st-gen Ryzen combo with an irresistible price. Something. Watch for it.

The wild-card is if the second-hand market becomes awash in cards formerly used for mining. I wouldn't know where to plug that bit of chaos into the graphic card sales equation. It would be easier just to go out and grab breakfast, or maybe get drunk.

Irenicus
Senior Member



Posts: 449
Joined: 2015-05-03

#5568531 Posted on: 07/26/2018 06:27 PM
so they admit crypto mining was cause of all this, and now that it has died down they refused to drop the prices they jacked up cause they wanted to exloit it in turn hurting people that wanted the card to game with them?

1) they didn't have to "admit" anything. They acknowledged it long ago and everyone knew it anyway. Moot point.
2) they didn't refuse to drop prices and they aren't the ones that hiked the prices to begin with
3) Exploit? Not quite accurate but ok. But a business exists to make money and of course they will take advantage of situations that allow them to make more. But see 2....not relevant.

D3M1G0D
Senior Member



Posts: 1418
Joined: 2017-03-10

#5568533 Posted on: 07/26/2018 06:29 PM
I guess the retailers and OEMs are pining for the good ol' mining days.

Remember when a 1080 Ti used to cost $1500? Pepperidge Farm remembers. :P

jaggerwild
Senior Member



Posts: 583
Joined: 2005-11-18

#5568537 Posted on: 07/26/2018 06:35 PM
Nvidia started this gap, they should be the one's fixing it. If they think there gonna sell us rebranded junk, AMD will fill the void nicely. I am not brand loyal, but have been waitying patiently for too damn long now.........AMD may be my next pick so as to send a message to the Green fat cats!!!

superzeus
Senior Member



Posts: 204
Joined: 2011-12-05

#5568542 Posted on: 07/26/2018 06:42 PM
well this crypto crap will blow in the faces of Nvidia and AMD whit this prices, fortunetly i get my card just before this madness start so i am lucky, just one way is open for them lower the prices ASP or get stuck with large amount of cards on stores and loose more money !!

sunnyp_343
Senior Member



Posts: 448
Joined: 2009-11-24

#5568552 Posted on: 07/26/2018 07:11 PM
This is 4th or 5th post about price dropping in GPU from last couple of months.But here in India there's not a single cent has been decreased from a last year.

Moonbogg
Senior Member



Posts: 119
Joined: 2008-05-07

#5568556 Posted on: 07/26/2018 07:20 PM
I'm glad I got a 1080ti on release day, because it looks like I'll be using it for...ever? At this rate I can see myself just throwing in the towel and buying a next gen console. They are starting to use mouse and keyboard for those anyway. Not willing to deal with these GPU pricing and availability issues and RAM pricing issues.

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