Google Launches new algorithm that can compress JPEGs 35% better

by Hilbert Hagedoorn on: 03/20/2017 08:23 AM | source: | 0 comment(s)

Google has announced that it has developed a new open source encoder called "Guetzli" for compression of JPEG files. The algorithm used by the company allows it to compress JPEGs by up to 35% more than currently available methods.

This will enable webmasters to develop webpages that can load faster while using comparatively less data. Google has stated that "Guetzli" - which means "cookie" in Swiss German - targets the quantization stage of a JPEG image which is partly responsible for visual quality.

Guetzli strikes a balance between minimal loss and file size by employing a search algorithm that tries to overcome the difference between the psychovisual modeling of JPEG's format, and Guetzli's psychovisual model, which approximates color perception and visual masking in a more thorough and detailed way than what is achievable by simpler color transforms and the discrete cosine transform.

Related Stories

Google Launches Nexus 5X and Nexus 6P - 09/30/2015 08:02 AM
Google announces the LG Nexus 5X and Huawei Nexus 6P; pre-orders start today Phones start at $379 and $499 and will ship in October....

Google Launches The OnHub WiFi Router - 08/19/2015 07:45 AM
Together with TP-LINK, Google is launching OnHub, a different kind of router for a new way to Wi-Fi. Instead of headaches and spotty connections, OnHub gives you Wi-Fi that&rsquo;s fast, secure,...

Google Launches Android M Late May - 05/07/2015 08:23 AM
Google will introduce a new version of Android called Android M in late may at its I/O event. It's not mentioned what new features the OS will get but Google does hint about Voice Access....

Google Likely to Investment in New Trans-Pacific Cable - 06/23/2014 07:00 AM
Googleis looking into investing in a new, multimillion-dollar cable across the Pacific Ocean, people familiar with the matter said, a move that comes as big technology companies send an increasing amo...

Google leaks Android 4.1 Jelly Bean debut - 06/25/2012 09:29 AM
Google accidentally revealed the existence of Android 4.1 "Jelly Bean" on its Google Play store. According to the Google Play product listing for the Samsung Galaxy Nexus, the next version o...

Post New Comment

Click here to post a comment for this news story on the message forum.