GeForce RTX 4070 Launches on April 13 with Split Review Embargo Strategy to Promote Custom Designs at MSRP
NVIDIA seems to be planning the launch of its performance-segment graphics card, the GeForce RTX 4070 "Ada," on April 13, with reviews expected to be released a day prior.
The company is shaking things up by implementing a new review embargo strategy for this launch. The review NDA for the cards selling at the MSRP set by NVIDIA is set for April 12, while the non-MSRP models will be reviewed on April 13. This move aims to incentivise NVIDIA's board partners to have at least one custom-design card they're selling at the NVIDIA MSRP, to garner more exposure.
The MSRP for the RTX 4070 is yet to be revealed, but it is expected to be cheaper than the RTX 4070 Ti, which launched at $799. The RTX 4070 is rumored to have 5,888 CUDA cores, out of the 7,680 present on the silicon, with 12 GB of 21 Gbps GDDR6X memory across a 192-bit memory interface. The card's memory sub-system is the same as the RTX 4070 Ti, with 504 GB/s of memory bandwidth. Most premium boards are expected to resemble the RTX 4070 Ti cards, while the ones meant to sell at MSRP could have some cost-cutting to suit the lower typical graphics power (TGP) of the RTX 4070.
The first embargo for the RTX 4070 begins this week, with board partners stocking the cards in their regional warehouses and delivering them to distributors and retailers. AICs (Add-in-Card partners) have almost a month to stock and distribute RTX 4070 GPUs. Reviewers will receive their samples in early April and will have at least a week to complete their reviews.
NVIDIA's decision to split the review embargo based on market price is aimed at promoting cheaper custom models instead of the factory-overclocked designs, which are typically pricier. However, it is unlikely that consumers will have enough time to read the reviews of non-MSRP cards before they hit the shelves. The RTX 4070 is the fourth installment in the Ada Lovelace desktop series and features a 5888 CUDA core AD104-250/251 GPU, 12 GB GDDR6 memory, and a 192-bit memory bus. It also has a TDP of only 200W, making it the first RTX 40 desktop card with such low power consumption.
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Senior Member
Posts: 3442
Joined: 2017-08-18
Nvidia has some 'splaining to do
but otherwise this should be a knockout 1440p card.
i have a hard time with the marketing of the last two gens of Nvidia (not the technology) and i still think they're missing out by not paying attention to a move made by a couple of Chinese aib - selling the mobile variant for desktop.
even accepting that the mobile model is equal to the desktop model nominally below it, there would be a huge market for the 4090m as a low power 4080 equivalent or for SFF builds. the same is true for every RTX model.
Senior Member
Posts: 8133
Joined: 2020-08-03
as tunejunky would put it, "everyone does this".
https://www.techpowerup.com/review/msi-radeon-rx-6800-xt-gaming-x-trio/
https://www.techpowerup.com/review/asrock-radeon-rx-6800-xt-taichi-x/
https://www.techpowerup.com/review/sapphire-radeon-rx-6800-xt-nitro-plus/
https://www.techpowerup.com/review/xfx-radeon-rx-6800-xt-speedster-merc-319-black/
custom 4070Ti's go for $40-50 more than msrp
https://www.techpowerup.com/review/msi-geforce-rtx-4070-ti-gaming-x/
https://www.techpowerup.com/review/asus-geforce-rtx-4070-ti-tuf/
https://www.techpowerup.com/review/palit-geforce-rtx-4070-ti-gamingpro-oc/
so how is 4070 going to be $100 more ? My guess is same $40-50 for the best versions of 4070 like trio/tuf, entry level gainward/pny at msrp.
Senior Member
Posts: 8133
Joined: 2020-08-03
yeah, this will be a 3080 in rasterization/3080Ti in RT, although I'm sure in nvidia's presentation it'll be a 3080Ti/3090 just like 4070Ti beat 3090Ti lol
imo $600, 200-220w and it'll still be a smashing hit.
Senior Member
Posts: 22262
Joined: 2008-08-28
Having the same performance and price as 3080 more than 2 years later. DLSS3 is only selling point for this card and nvidia will market it as such with some bs being 2x faster or something.
Senior Member
Posts: 22262
Joined: 2008-08-28
Nvidia trying to manipulate the reviews by stating card will cost 599$ msrp when in reality all aib custom cards will 100$ more.
From bad to worse. Im still not buying.