The GeForce RTX 3090 is a product series that not many will be able (or willing) to afford. The FE editions sell at 1499 US (if available), the AIB partner board, however, has been a bit of a mystery as we expect prices to be higher for the custom products. Prices are now slowly getting listed though.

Over at Uncle Tom's they have been spotting some prices that match up, and not the overinflated ripoffs like you have been able to see on Newegg at 5000 USD. Prices that are likely to be correct are now listing though, at least for ASUS, other brands are still heavily inflated prices wise due to etailer hikes. The prices are based on US price engines, in the EU prices will undoubtedly be high due to VAT/Taxes.

The ASUS prices indicate that the cheapest models indeed start at FE prices, and the most premium products to be 300 bucks more expensive. We expect this to be the trend for all brands.

GeForce RTX 3090 prices are starting to list at etailers