Guru3D.com
  • HOME
  • NEWS
    • Channels
    • Archive
  • DOWNLOADS
    • New Downloads
    • Categories
    • Archive
  • GAME REVIEWS
  • ARTICLES
    • Rig of the Month
    • Join ROTM
    • PC Buyers Guide
    • Guru3D VGA Charts
    • Editorials
    • Dated content
  • HARDWARE REVIEWS
    • Videocards
    • Processors
    • Audio
    • Motherboards
    • Memory and Flash
    • SSD Storage
    • Chassis
    • Media Players
    • Power Supply
    • Laptop and Mobile
    • Smartphone
    • Networking
    • Keyboard Mouse
    • Cooling
    • Search articles
    • Knowledgebase
    • More Categories
  • FORUMS
  • NEWSLETTER
  • CONTACT

New Reviews
ASUS GeForce RTX 3080 Noctua OC review
AMD Ryzen 5 5600 review
PowerColor RX 6650 XT Hellhound White review
FSP Hydro PTM Pro (1200W PSU) review
ASUS ROG Radeon RX 6750 XT STRIX review
AMD FidelityFX Super Resolution 2.0 - preview
Sapphire Radeon RX 6650 XT Nitro+ review
Sapphire Radeon RX 6950 XT Sapphire Nitro+ Pure review
Sapphire Radeon RX 6750 XT Nitro+ review
MSI Radeon RX 6950 XT Gaming X TRIO review

New Downloads
GeForce 512.95 WHQL driver download
AMD Radeon Software Adrenalin 22.5.2 driver download
AIDA64 Download Version 6.70
FurMark Download v1.30
Display Driver Uninstaller Download version 18.0.5.1
Download Samsung Magician v7.1.1.820
Intel ARC graphics Driver Download Version: 30.0.101.1732
HWiNFO Download v7.24
GeForce 512.77 WHQL driver download
Intel HD graphics Driver Download Version: 30.0.101.1960


New Forum Topics
Apacer PCI-Express 5.0 SSD with a maximum transfer rate of 13 GB/secs NVIDIA GeForce 512.95 WHQL driver download & Discussion AMD Radeon Software Adrenalin 22.5.2 driver download and discussion Project Zero from MSI hides all connectors on motherboard Can't Set Fan Speed for my RX 580 after new driver install A 500Hz refresh rate NVIDIA G-Sync compatible gaming LCD is in the works MSI AB / RTSS development news thread Has anyone ever had an issue where the PCIE Root ports are installed as PCI-PCI Bridges instead? Gigabyte Project Stealth Hides All Cables Inside Chassis Project Volterra: Microsoft announces Windows 11 on ARM




Guru3D.com » News » FutureMark To Change Name, Brand and Website towards UL

FutureMark To Change Name, Brand and Website towards UL

by Hilbert Hagedoorn on: 04/12/2018 03:50 PM | source: | 34 comment(s)
FutureMark To Change Name, Brand and Website towards UL

Back in 2014, the company UL purchased and acquired FutureMark. While all benchmarks have been operating under the FutureMark umbrella, a change now will take place.

On April 23, UL will be taking the next step by changing the company name from Futuremark to UL. That also means a change in their websites, which will be located at benchmarks.ul.com, UL is short for Underwrites Laboratories. 

Futuremark is rebranding to UL on April 23
Futuremark became part of UL in 2014. UL is an independent, global company with more than 10,000 professionals in 40 countries. UL offers a wide range of testing, inspection, auditing, and certification services and solutions to help customers, purchasers and policymakers manage risk and complexity in modern markets.

What does this mean for 3DMark and your other benchmarks?
We are changing our company name from Futuremark to UL. Our benchmark brands, such as 3DMark, PCMark, and VRMark, are not affected. We will continue to develop new benchmark tests while supporting our existing products. 

What will happen to the Futuremark website?
On April 23, we will close futuremark.com. All future visits will be redirected to the equivalent page on benchmarks.ul.com. 

I follow your news on Facebook, Twitter, and LinkedIn. What will happen with that?
You will not need to take any action to continue following our news. On April 23, we will rebrand our social media accounts. From that point on, our posts will come from "UL Benchmarks" rather than "Futuremark."

 







« Review: HP EX900 500GB M.2. SSD - Intensely Fast With the new SM2263XT controller · FutureMark To Change Name, Brand and Website towards UL · PUBG Ransomware is a real thing »

Related Stories

Futuremark Demonstrates Raytracing Demo with DirectX 12 - 03/21/2018 12:04 PM
Futuremark is thrilled to join Microsoft onstage for the announcement, which we followed with a presentation of our own work in developing practical real-time applications for this exciting new tech....

Download: Futuremark Adds PCMark 10 Basic Edition - 06/22/2017 05:40 PM
You can now download the basic edition of Futuremark PCMark 10. PCMark 10 is easy to install and run, no complicated configuration required. Run the main benchmark and you'll get a PCMark 10 score t...

Futuremark Releases PCMark 10 - 06/05/2017 12:31 PM
Starting today Futuremark is selling the PCMark 10 Professional edition, starting at $1495 per year. PCMark 10 is easy to install and run, no complicated configuration required. Run the main benchma...

Download: Futuremark 3DMark v2.3.3693 - 04/12/2017 03:57 PM
Futuremark has releases 3DMark v2.3.3693, the new build update fixes an issue that affected the scores in the API Overhead feature test with DirectX 11. You can download the new binary from our file-s...

Download: Futuremark Outs 3DMark v2.3.3682 - 04/06/2017 10:35 AM
Futuremark has releases 3DMark v2.3.3682, the new build has obtained a small fix that could cause the API Overhead feature test to fail at the end of the DirectX 12 test on some systems. You can downl...


7 pages 1 2 3 4 > »


Fox2232
Senior Member



Posts: 11809
Joined: 2012-07-20

#5537109 Posted on: 04/12/2018 04:54 PM
UltraLame "name"?

Koniakki
Senior Member



Posts: 2843
Joined: 2009-09-15

#5537110 Posted on: 04/12/2018 04:54 PM
"benchmarks.ul.com"? Shady AF! :eek:

Srsbsns
Senior Member



Posts: 187
Joined: 2015-01-28

#5537120 Posted on: 04/12/2018 05:13 PM
This doesn't make any sense. When you have a company with a poor/unknown reputation and you buy a company with brand recognition you don't just throw that away. This seems more like somebody looking to get rid of the competition. Do we know who this UL is financially connected to?

Romulus_ut3
Senior Member



Posts: 738
Joined: 2013-09-18

#5537122 Posted on: 04/12/2018 05:16 PM
This is tragic to say the least.

At least we'll be making fun of the name "Underwrites Laboratories" as Undie Liberators. :D So there's that.

Denial
Senior Member



Posts: 13728
Joined: 2004-05-16

#5537123 Posted on: 04/12/2018 05:17 PM
This doesn't make any sense. When you have a company with a poor/unknown reputation and you buy a company with brand recognition you don't just throw that away. This seems more like somebody looking to get rid of the competition. Do we know who this UL is financially connected to?


Lol.. UL has been around for literally a hundred years (founded in 1894). It's stamp is on a bunch of stuff here in the US. In terms of recognition I'd say UL is far more recognized.. just not in the software space.

Quote from their site:
UL is a global leader in testing, inspection, certification, auditing and validation. The UL Mark is the single most accepted Certification Mark in the United States, appearing on 22 billion products annually.


Idk whether the name decision was good for marketing or not but I just find it amusing how little people know who they are given how many products they certify - apparently they are active in over 100 countries as well. As a kid I always used to wonder what all the stamps were on the bottom of various products, UL was almost always there.

7 pages 1 2 3 4 > »


Post New Comment
Click here to post a comment for this news story on the message forum.


Guru3D.com © 2022