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FutureMark To Change Name, Brand and Website towards UL
Back in 2014, the company UL purchased and acquired FutureMark. While all benchmarks have been operating under the FutureMark umbrella, a change now will take place.
On April 23, UL will be taking the next step by changing the company name from Futuremark to UL. That also means a change in their websites, which will be located at benchmarks.ul.com, UL is short for Underwrites Laboratories.
Futuremark is rebranding to UL on April 23
Futuremark became part of UL in 2014. UL is an independent, global company with more than 10,000 professionals in 40 countries. UL offers a wide range of testing, inspection, auditing, and certification services and solutions to help customers, purchasers and policymakers manage risk and complexity in modern markets.What does this mean for 3DMark and your other benchmarks?
We are changing our company name from Futuremark to UL. Our benchmark brands, such as 3DMark, PCMark, and VRMark, are not affected. We will continue to develop new benchmark tests while supporting our existing products.What will happen to the Futuremark website?
On April 23, we will close futuremark.com. All future visits will be redirected to the equivalent page on benchmarks.ul.com.I follow your news on Facebook, Twitter, and LinkedIn. What will happen with that?
You will not need to take any action to continue following our news. On April 23, we will rebrand our social media accounts. From that point on, our posts will come from "UL Benchmarks" rather than "Futuremark."
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Koniakki
Senior Member
Posts: 2843
Joined: 2009-09-15
Senior Member
Posts: 2843
Joined: 2009-09-15
#5537110 Posted on: 04/12/2018 04:54 PM
"benchmarks.ul.com"? Shady AF!
"benchmarks.ul.com"? Shady AF!
Srsbsns
Senior Member
Posts: 158
Joined: 2015-01-28
Senior Member
Posts: 158
Joined: 2015-01-28
#5537120 Posted on: 04/12/2018 05:13 PM
This doesn't make any sense. When you have a company with a poor/unknown reputation and you buy a company with brand recognition you don't just throw that away. This seems more like somebody looking to get rid of the competition. Do we know who this UL is financially connected to?
This doesn't make any sense. When you have a company with a poor/unknown reputation and you buy a company with brand recognition you don't just throw that away. This seems more like somebody looking to get rid of the competition. Do we know who this UL is financially connected to?
Romulus_ut3
Senior Member
Posts: 670
Joined: 2013-09-18
Senior Member
Posts: 670
Joined: 2013-09-18
#5537122 Posted on: 04/12/2018 05:16 PM
This is tragic to say the least.
At least we'll be making fun of the name "Underwrites Laboratories" as Undie Liberators.
So there's that.
This is tragic to say the least.
At least we'll be making fun of the name "Underwrites Laboratories" as Undie Liberators.
So there's that.
Denial
Senior Member
Posts: 12827
Joined: 2004-05-16
Senior Member
Posts: 12827
Joined: 2004-05-16
#5537123 Posted on: 04/12/2018 05:17 PM
Lol.. UL has been around for literally a hundred years (founded in 1894). It's stamp is on a bunch of stuff here in the US. In terms of recognition I'd say UL is far more recognized.. just not in the software space.
Quote from their site:
Idk whether the name decision was good for marketing or not but I just find it amusing how little people know who they are given how many products they certify - apparently they are active in over 100 countries as well. As a kid I always used to wonder what all the stamps were on the bottom of various products, UL was almost always there.
This doesn't make any sense. When you have a company with a poor/unknown reputation and you buy a company with brand recognition you don't just throw that away. This seems more like somebody looking to get rid of the competition. Do we know who this UL is financially connected to?
Lol.. UL has been around for literally a hundred years (founded in 1894). It's stamp is on a bunch of stuff here in the US. In terms of recognition I'd say UL is far more recognized.. just not in the software space.
Quote from their site:
UL is a global leader in testing, inspection, certification, auditing and validation. The UL Mark is the single most accepted Certification Mark in the United States, appearing on 22 billion products annually.
Idk whether the name decision was good for marketing or not but I just find it amusing how little people know who they are given how many products they certify - apparently they are active in over 100 countries as well. As a kid I always used to wonder what all the stamps were on the bottom of various products, UL was almost always there.
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Senior Member
Posts: 10502
Joined: 2012-07-20
UltraLame "name"?