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Guru3D.com » News » FutureMark To Change Name, Brand and Website towards UL

FutureMark To Change Name, Brand and Website towards UL

by Hilbert Hagedoorn on: 04/12/2018 03:50 PM | source: | 34 comment(s)
FutureMark To Change Name, Brand and Website towards UL

Back in 2014, the company UL purchased and acquired FutureMark. While all benchmarks have been operating under the FutureMark umbrella, a change now will take place.

On April 23, UL will be taking the next step by changing the company name from Futuremark to UL. That also means a change in their websites, which will be located at benchmarks.ul.com, UL is short for Underwrites Laboratories. 

Futuremark is rebranding to UL on April 23
Futuremark became part of UL in 2014. UL is an independent, global company with more than 10,000 professionals in 40 countries. UL offers a wide range of testing, inspection, auditing, and certification services and solutions to help customers, purchasers and policymakers manage risk and complexity in modern markets.

What does this mean for 3DMark and your other benchmarks?
We are changing our company name from Futuremark to UL. Our benchmark brands, such as 3DMark, PCMark, and VRMark, are not affected. We will continue to develop new benchmark tests while supporting our existing products. 

What will happen to the Futuremark website?
On April 23, we will close futuremark.com. All future visits will be redirected to the equivalent page on benchmarks.ul.com. 

I follow your news on Facebook, Twitter, and LinkedIn. What will happen with that?
You will not need to take any action to continue following our news. On April 23, we will rebrand our social media accounts. From that point on, our posts will come from "UL Benchmarks" rather than "Futuremark."

 







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Denial
Senior Member



Posts: 14010
Joined: 2004-05-16

#5537192 Posted on: 04/12/2018 09:31 PM
In Europe that stamp is "CE" (and there are others like TÜV in Germany)


And it is why probably nobody around here ever heard of UL.

Not everyone lives on the same side of the pond ;-)

Ya I know it's not ubiquitous but it just surprised me how few people heard of UL - people were talking about it over on reddit as well.

Apparently UL uses different markings for the EU:

https://www.ul.com/marks/ul-listing-and-classification-marks/appearance-and-significance/marks-for-europe/

Maybe you've seen some of those but didn't necessarily know it was UL?

Fox2232
Senior Member



Posts: 11808
Joined: 2012-07-20

#5537197 Posted on: 04/12/2018 09:37 PM
Ya I know it's not ubiquitous but it just surprised me how few people heard of UL - people were talking about it over on reddit as well.

Apparently UL uses different markings for the EU:

https://www.ul.com/marks/ul-listing-and-classification-marks/appearance-and-significance/marks-for-europe/

Maybe you've seen some of those but didn't necessarily know it was UL?
Only one from that list I know is:
That UL there is usually unreadable and looks like weird VL/YL. Not that it matters, I still see no good reason for changing established brand name.
I simply do not like way it will look.

allesclar
Senior Member



Posts: 5743
Joined: 2004-09-04

#5537198 Posted on: 04/12/2018 09:39 PM
oh well, was good while it lasted.

user1
Senior Member



Posts: 2335
Joined: 2016-01-29

#5537203 Posted on: 04/12/2018 09:42 PM
This is a mistake imo, Futuremark is a better brand, rather backwards to buy a company that has built a well known brand, only to discard it.

droopy_ro
Senior Member



Posts: 120
Joined: 2018-01-13

#5537216 Posted on: 04/12/2018 10:20 PM
Made in China > UL.

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