The tech industry is in a weird flux, all components are getting increasingly more expensive due to many shortages and very high demand. A while ago ASUS and others already increased prices for their graphics cards. MSI now follows as well.

The news was shared by company chairman Joseph Hsu at an investor conference. He also mentions that supply versus demand will be tight for motherboards, graphics cards, and gaming notebooks for the remainder of 2021. The price increase is due to many reasons Hsu mentions, 

Digitimes; Micro-Star International (MSI) will raise its graphics card prices to reflect tight supply that may persist through the end of 2021, according to company chairman Joseph Hsu. Hsu, at an investors conference on March 23, pointed out that end demand for motherboards, graphics cards and gaming notebooks are likely to stay robust for the rest of 2021 and each product line's shipments in 2021, after registering on-year increase between 30-50% in 2020, are expected to see double-digit growths again. Commenting on the company's weaker-than-expected profits in the fourth quarter of 2020, Hsu said that the appreciation of Taiwan's currency, worse product mixes, delayed marine shipment schedules, increasing transportation expenses and surging marketing expenses for year-end holidays all added up to the company's overall quarterly costs.

MSI had 30% of its revenues come from North America, 37% from Europe and 33% from Asia Pacific in 2020 with North America and Europe both showing higher revenue growths than Asia Pacific.

Following ASUS and others MSI to increase prices for graphics cards