Bethesda Softworks, a ZeniMax Media company, announced that its hit title, Fallout 3 has enjoyed record sales at launch, reflecting the huge consumer demand for the game. Approximately 4.7 million units of Fallout 3 were shipped worldwide last week for the Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION 3 computer entertainment system, and Games for Windows representing retail sales in excess of $300 million.

Released on October 28 in North America at midnight store openings in over 2,000 retail outlets nationwide jammed with fans eager to get the game, Fallout 3 quickly became one of the industry's top sellers around the world. For example, in the United Kingdom where it was not released until Friday, October 31 the rapid sales of Fallout 3 have led the game to be ranked number one among all video games, as well as being the number one game on each of its three platforms.