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Epic Game Store now has over 61 Million Monthly Active Users on PC
Giving away free games has the effect that more users will be using your platform, should Steam be worried? We tend to think so. EPIC applied a marketing plan called “The Vault”, to increase global awareness and drive new user acquisition.
“The Vault” campaign, which ran from May 14th through June 18th, featured a major, top-secret free game giveaway each week that players could acquire and keep forever.
“Since launching the Epic Games Store, we’ve always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big. We invested in acquiring the rights to give four of the biggest games in the world away free. We needed an agency partner who could execute big for us globally. Battery’s deep experience in gaming plus Havas Group’s media capabilities fit the bill. The results have exceeded our expectations,” said Steve Allison, GM Epic Games Store. “In 2020, we’ve been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms.”
As a result of “The Vault” campaign, the Epic Games Store set many new user milestones, including average Peak Concurrent Users (PCCU) on PC of 13 million and Monthly Active Users (MAU) on PC of over 61 million.
Total War Saga: Troy will (at first) be free on the Epic Games Store - 06/05/2020 02:44 PM
Not everybody likes Epic Games Store, but what they have accomplished with the giveaways tying down users to them over steam, is remarkable. And here's the next one: 'Total War Saga: Troy' will ini...
Free to grab: Overcooked at EPIC Game Store - 06/05/2020 07:22 AM
Overcooked , the entertaining cooperative cooking game from Team 17 and Ghost Town Games is the new free game of the week in the Epic Games Store ....
Grab for free: Civilization VI at Epic Games Store - 05/22/2020 09:30 AM
Originally created by legendary game designer Sid Meier, Civilization is a turn-based strategy game in which you attempt to build an empire to stand the test of time. Become Ruler of the World by esta...
Rumor: The Witcher 3: Wild Hunt (and more) Likely free to grab next week at the Epic Games Store - 05/15/2020 05:51 PM
It is getting fairly impressive with the freebie giveaways at the Epic game Story, Currently when you head over to the store you cab grab a free copy of GTA-V. However, it seems they are not done quit...
Epic Games Store to Require 2FA to Claim Free Games Next Month - 04/29/2020 06:57 AM
Beginning today and ending on May 21, EPIC will periodically require two-factor authentication prior to claiming free games on the Epic Games Store. They are making this change in an effort to encoura...
fantaskarsef
Senior Member
Posts: 12439
Joined: 2014-07-21
Senior Member
Posts: 12439
Joined: 2014-07-21
#5802693 Posted on: 06/24/2020 02:28 PM
I have. Got control for $21!
All of the samurai showdown games are nostalgia for my brains and those were free! Six games in total there.
And WWZ for $5. The division 2 for $3!!!
Yeah there are deals and games to be played if you're not some hater for whatever reason people are hating for.
So what it's not steam?!? Still don't know why people are truly hating on a delivery service.
Ah, so you're obviously spending about three times as much money on EGS as the average user!
And did I criticize the EGS, or did I question the numbers presented and the marketing push behind it that's probably not the full story?
btw multi quote's your friend!
I have. Got control for $21!
All of the samurai showdown games are nostalgia for my brains and those were free! Six games in total there.
And WWZ for $5. The division 2 for $3!!!
Yeah there are deals and games to be played if you're not some hater for whatever reason people are hating for.
So what it's not steam?!? Still don't know why people are truly hating on a delivery service.
Ah, so you're obviously spending about three times as much money on EGS as the average user!
And did I criticize the EGS, or did I question the numbers presented and the marketing push behind it that's probably not the full story?
btw multi quote's your friend!
schmidtbag
Senior Member
Posts: 6087
Joined: 2012-11-10
Senior Member
Posts: 6087
Joined: 2012-11-10
#5802700 Posted on: 06/24/2020 03:12 PM
They wouldn't do that if they couldn't afford it. Fortnite is raking in an absurd amount of cash. Their strategy is actually pretty smart. Epic knows that one of the main reasons people prefer Steam is because that's what they're used to and that's where most PC gamers have the majority of their game collection. So, by offering legitimately good titles for free, people are building up their EGS library with content they actually like. The bigger the library gets, the harder it is to abandon it. The more it is used, the more its storefront will be put into people's faces. A lot of people know devs are paid better on EGS, so it incentivizes them to buy there instead.
It's a long complicated plan, but it's very clearly working.
I don't think anyone I know does anything other than login weekly to grab the freebies, if they consider that a successful active user, long may the freebies continue!
They wouldn't do that if they couldn't afford it. Fortnite is raking in an absurd amount of cash. Their strategy is actually pretty smart. Epic knows that one of the main reasons people prefer Steam is because that's what they're used to and that's where most PC gamers have the majority of their game collection. So, by offering legitimately good titles for free, people are building up their EGS library with content they actually like. The bigger the library gets, the harder it is to abandon it. The more it is used, the more its storefront will be put into people's faces. A lot of people know devs are paid better on EGS, so it incentivizes them to buy there instead.
It's a long complicated plan, but it's very clearly working.
The Laughing Ma
Senior Member
Posts: 4427
Joined: 2008-04-12
Senior Member
Posts: 4427
Joined: 2008-04-12
#5802733 Posted on: 06/24/2020 04:09 PM
Go on to Steam during any new Sale event and watch how slow the service becomes. Epic gives you a meaningless message to hide their failures, Steam doesn't even bother to go that far.
I am interested if anyone happens to know off hand. How did Borderlands 3 do when it arrived on Steam? You see the general reaction prior to release was that everyone hated EGS and everyone was waiting for BL3 to appear on Steam before they bought it. (An opinion that is being pushed to all games doing the EGS timed exclusive)
Then BL3 launched on EGS, assuming GBX's statements are legit it went on to massively outsell BL2 but I never saw how well it did when it launched on Steam. Did it top the Steam charts? It didn't have much in the way of competition when it launched. What about Metero Exodus, did it have similar sales results?
Would these games not be good indicators of
a). EGS's strategy working
b). That their is a very vocal minority out there or an awful lot of total bullsh*tters
Never saw that in my life. Must be the service provider you're using.
Go on to Steam during any new Sale event and watch how slow the service becomes. Epic gives you a meaningless message to hide their failures, Steam doesn't even bother to go that far.
I am interested if anyone happens to know off hand. How did Borderlands 3 do when it arrived on Steam? You see the general reaction prior to release was that everyone hated EGS and everyone was waiting for BL3 to appear on Steam before they bought it. (An opinion that is being pushed to all games doing the EGS timed exclusive)
Then BL3 launched on EGS, assuming GBX's statements are legit it went on to massively outsell BL2 but I never saw how well it did when it launched on Steam. Did it top the Steam charts? It didn't have much in the way of competition when it launched. What about Metero Exodus, did it have similar sales results?
Would these games not be good indicators of
a). EGS's strategy working
b). That their is a very vocal minority out there or an awful lot of total bullsh*tters
WalterDasTrevas
Senior Member
Posts: 215
Joined: 2011-07-30
Senior Member
Posts: 215
Joined: 2011-07-30
#5802747 Posted on: 06/24/2020 04:27 PM
I hope Epic continues to grow.
I hope Epic continues to grow.
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Senior Member
Posts: 1279
Joined: 2011-01-11
Amongst the $2000+ dollars of free games they've already given out I'm sure....