Guru3D.com
  • HOME
  • NEWS
    • Channels
    • Archive
  • DOWNLOADS
    • New Downloads
    • Categories
    • Archive
  • GAME REVIEWS
  • ARTICLES
    • Rig of the Month
    • Join ROTM
    • PC Buyers Guide
    • Guru3D VGA Charts
    • Editorials
    • Dated content
  • HARDWARE REVIEWS
    • Videocards
    • Processors
    • Audio
    • Motherboards
    • Memory and Flash
    • SSD Storage
    • Chassis
    • Media Players
    • Power Supply
    • Laptop and Mobile
    • Smartphone
    • Networking
    • Keyboard Mouse
    • Cooling
    • Search articles
    • Knowledgebase
    • More Categories
  • FORUMS
  • NEWSLETTER
  • CONTACT

New Reviews
AOC CU34G2X monitor review
TeamGroup CX2 1TB SATA3 SSD review
EVGA GeForce RTX 3070 FTW3 Ultra review
Corsair 5000D PC Chassis Review
NZXT Kraken X63 RGB Review
ASUS Radeon RX 6900 XT STRIX OC LC Review
TerraMaster F5-221 NAS Review
MSI Radeon RX 6800 XT Gaming X TRIO Review
Sapphire Radeon RX 6800 NITRO+ review
Corsair HS70 Bluetooth Headset Review

New Downloads
Prime95 download version 30.4 build 7
AIDA64 Download Version 6.32.5620 beta
3DMark Download v2.16.7117 + Time Spy
Crystal DiskMark 8.0.1 Download
Corsair Utility Engine Download (iCUE) Download v3.37.140
ReShade download v4.9.1
GeForce 461.09 WHQL driver download
Intel HD graphics Driver Download Version: DCH 27.20.100.9126
HWiNFO Download v6.41–4345 Beta
MSI Afterburner 4.6.3 Beta 4 Download


New Forum Topics
Intels new CEO Pat Gelsinger welcome package is valued at $116 million Radeon Adrenalin Edition 20.12.1 driver download & disccussion NVIDIA and AMD Graphics card shortages to last thoughout H1 2021 Does a really good silent video card exist? Samsung Introduces Consumer SATA SSD Series, the 870 EVO Nvidia Reflex Re-Applying Thermal Paste Works Wonders My experience with 4-way Sli thus far Nvidia GeForce Driver Version 461.09 Download & Discussion Who's getting a RX6000 Series Card?




Guru3D.com » News » EA Reevaluates Its Strategy

EA Reevaluates Its Strategy

by Thorsten Finck on: 03/05/2009 10:05 AM | source: | 0 comment(s)

After a very disappointing holiday quarter in 2008, in which the company lost 641 million USD, Electronic Arts' chief operating officer, John Pleasants, made some interesting statements at the Goldman Sachs Technology and Internet conference a few days ago: "The biggest thing was that we didn't make hits."

As a result of the weak economy and missing hits, EA is currently cutting down costs by reducing its work force by about 11 percent and closing 12 facilities. The question now is: did they learn from their previous mistakes, though? As mentioned, EA is planning to cut jobs in all areas, with the exception of marketing. Pleasants actually said that they are going to increase, not decrease, the money spend on marketing.

"The game-development process has evolved, so the marketing should as well," he said. "It's less about 'We have an idea, we go away for 24 months and spend USD 30 million working on a game, then put a little buzz out there and hope it works.' We need to have a dialogue with the audience, take a longer lead time and make sure we have the right mix of digital and traditional."

Besides that, EA plans to lower the number of titles they are going to release per year by about 20 percent. "You can lose your way on basic execution when you have too many games," Pleasants said.







« Daily hardware deals (Mar 4 2009) · EA Reevaluates Its Strategy · Download: Crysis Benchmark 1.5 »


Guru3D.com © 2021