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Guru3D.com » News » EA Kills Online Pass Program

EA Kills Online Pass Program

by Hilbert Hagedoorn on: 05/17/2013 08:22 AM | source: | 14 comment(s)
EA Kills Online Pass Program

In a surprising move EA has decided to end its Online Pass program, citing player displeasure as the reason.
EA is doing away with its Online Pass program from this point forward, a decision the video game publisher says is partially based on player response.

"Yes, we're discontinuing Online Pass," EA senior director of corporate communications John Reseburg confirmed to GamesBeat in an e-mail. "None of our new EA titles will include that feature."

The modern military first-person shooter Battlefield 3 and a number of other EA games such as Madden NFL use Online Pass. You need it in order to play many of a game’s online features, including multiplayer. A code activates the Pass, which has a one-time use. You need a new code (which the publisher offers, of course, for a fee) if you’re playing the game on another console or if you bought the software used and the original owner redeemed the original. But players never embraced this feature.

"Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format," Reseburg said. "We’ve listened to the feedback and decided to do away with it moving forward."

Online Pass is seen by publishers as a bulwark against the second-hand market, which retailer GameStop dominates. Publishers were worried that consumers were buying games used instead of new - especially big games with popular multiplayer modes. So the online pass became a way that publishers forced consumers to either buy a game new - or pay extra for online.



EA Kills Online Pass Program




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Neo Cyrus
Senior Member



Posts: 10396
Joined: 2006-02-14

#4598166 Posted on: 05/17/2013 08:33 AM
EA could cure every disease and lead the world into a Utopian age and I'd still boycott everything remotely related to them. They'll never get a cent out of me.

They're probably just saying this because upcoming console games will require locking each disc/game to an account anyway.

TheDeeGee
Senior Member



Posts: 8492
Joined: 2010-08-28

#4598199 Posted on: 05/17/2013 10:34 AM
Is there anything EA doesn't kill nowdays?

PhazeDelta1
Senior Member



Posts: 15616
Joined: 2010-09-12

#4598201 Posted on: 05/17/2013 10:35 AM
Is there anything EA doesn't kill nowdays?


itself??

CronoGraal
Senior Member



Posts: 4194
Joined: 2006-10-11

#4598206 Posted on: 05/17/2013 10:47 AM
EA could cure every disease and lead the world into a Utopian age and I'd still boycott everything remotely related to them. They'll never get a cent out of me.


You know, I complain a lot, but is there a single post where you aren't complaining or being completely negative? If EA were to pull such an impossible feat would you really boycott them in such a childish manner?

With that said, EA can suck a dick.

sirrith
Senior Member



Posts: 1602
Joined: 2008-05-14

#4598314 Posted on: 05/17/2013 03:28 PM
EA could cure every disease and lead the world into a Utopian age and I'd still boycott everything remotely related to them. They'll never get a cent out of me.

*yawn*

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