EA Kills Online Pass Program
In a surprising move EA has decided to end its Online Pass program, citing player displeasure as the reason.
EA is doing away with its Online Pass program from this point forward, a decision the video game publisher says is partially based on player response.
"Yes, we're discontinuing Online Pass," EA senior director of corporate communications John Reseburg confirmed to GamesBeat in an e-mail. "None of our new EA titles will include that feature."
The modern military first-person shooter Battlefield 3 and a number of other EA games such as Madden NFL use Online Pass. You need it in order to play many of a game’s online features, including multiplayer. A code activates the Pass, which has a one-time use. You need a new code (which the publisher offers, of course, for a fee) if you’re playing the game on another console or if you bought the software used and the original owner redeemed the original. But players never embraced this feature.
"Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format," Reseburg said. "We’ve listened to the feedback and decided to do away with it moving forward."
Online Pass is seen by publishers as a bulwark against the second-hand market, which retailer GameStop dominates. Publishers were worried that consumers were buying games used instead of new - especially big games with popular multiplayer modes. So the online pass became a way that publishers forced consumers to either buy a game new - or pay extra for online.
Senior Member
Posts: 9807
Joined: 2008-01-06
Maybe they have finally appointed someone who knows what they are talking about when it comes to video games, you know some like an actual gamer rather than a pen pusher who is only in it to make money. They need to learn to take care of their customers and alienate them by trying to squeeze every last penny out of them.
The next step is getting a god damn patch out for Sim City so we can play it offline on our own, they said it couldn't be done and hackers proved them wrong by hacking the game code and showing us that it could be.
Then do away with Origin and embrace other companies like GOG, and Steam, and others. Work with them to get their games to as many people as possible.
Finally come up with some actually good games, sure keep Battlefield series going, give Bioware a shed ton of money tell them to spend it on a Star Wars game, shut the door and let them get on with it instead of interfering.
Jobs a good un.
Senior Member
Posts: 4194
Joined: 2006-10-11
Ever heard of hyperbole? Though in reality they're really never going to get any money out of me. Amazing that if I make 3 posts in a row that don't praise something, someone gets upset about it.
My point was that if EA were to get its **** together and actually be a legit good publisher/developer, would you still boycott it?
What's there to be positive about, you know I'm most likely right. The companies who like this sort of pass are free to force games to be locked to accounts on the upcoming consoles. So far it seems MS are considering making ALL of the next Xbox games like that.
The only hope is that they change their minds now in the bit of time left leading up to the (likely) Christmas release. There is a difference between negativity and reality. But you know, maybe I just shouldn't say anything if people are that sensitive.
Nah I agree with what you're saying, it's just that I usually either see you complain or post negatively in frontpage news threads.
Senior Member
Posts: 3462
Joined: 2004-09-30
I don't think it was a bad idea to curb the 2nd hand market, every single console game I have is 2nd hand or those completed singleplayer ones just rented.
This atleast made me consider to buy new for multiplayer... but then I have the PC for my multi shooters.
Senior Member
Posts: 15616
Joined: 2010-09-12
If I was dying of gynaherpasphiliaids and EA offered me the cure, I'd tell Larry Probst to shove up his ass

And then proceed to buy Medal of Honor Warfighter 2

Senior Member
Posts: 10495
Joined: 2006-02-14
Ever heard of hyperbole? Though in reality they're really never going to get any money out of me. Amazing that if I make 3 posts in a row that don't praise something, someone gets upset about it.
What's there to be positive about, you know I'm most likely right. The companies who like this sort of pass are free to force games to be locked to accounts on the upcoming consoles. So far it seems MS are considering making ALL of the next Xbox games like that.
The only hope is that they change their minds now in the bit of time left leading up to the (likely) Christmas release. There is a difference between negativity and reality. But you know, maybe I just shouldn't say anything if people are that sensitive.