Destiny Makes $500 Million in First 24 Hours
Ok, not bad, not bad at all. Activision announced that Destiny has made $500 million in sales in its first 24 hours of release. This makes it the biggest video game launch ever. Suddenly, Activision's investment of $500 million into the Destiny franchise doesn't sound so bizarre.
"Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny," said Bobby Kotick, CEO of Activision Blizzard. "This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment's Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up."
"Since the beginning, we've been confident that our investment and belief in Destiny would pay off. But not many people believed we'd be able to say it did so on day one," said Eric Hirshberg, CEO of Activision Publishing. "Destiny is officially the biggest new franchise launch in our industry's history. It's also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision's next billion dollar brand. Most importantly, it's just a great game which we can't stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie."
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Breaking even, if the original reports are true that they've spent 500 mill on this new IP.
Frankly, I wouldn't be surprised if 2/3rds of that money is just on marketing.. regardless of my thoughts on the game, the marketing has been saturating to say the least, and I for one am fatigued by it.
True, said marketting is succesful though.
IMHO, I don't have the slightest interest in playing this game. A new IP that sounds no different from borderlands.... I'm not understanding the interest.
Compare it to another blockbuster: I was in line to buy GTA 5, because GTA has been with me since childhood (was a teenager for GTA3 and was playing 1-2 and London 1969 prior.)
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True, said marketting is succesful though.
IMHO, I don't have the slightest interest in playing this game. A new IP that sounds no different from borderlands.... I'm not understanding the interest.
Compare it to another blockbuster: I was in line to buy GTA 5, because GTA has been with me since childhood (was a teenager for GTA3 and was playing 1-2 and London 1969 prior.)
Probably because of the marketing and the fact is made by the people who made Halo.
From what i've seen of it, this Game is Halo with a sturdier fps aspect but with less 1 liners and no vehicle content worth speaking of.
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I would be excited if it was on PC.
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Probably because of the marketing and the fact is made by the people who made Halo.
From what i've seen of it, this Game is Halo with a sturdier fps aspect but with less 1 liners and no vehicle content worth speaking of.
It a Shooter/FPS that is why it sold like hot cakes, Halo wasnt all that special it was good but was not great, MS spent fortune on adds for the series, Just like Activision spend fortune on COD series and that sells like hot cakes.
GTA series has had alot less spent on adds and is arguable one the best selling franchises.
With out all the fortunes spend on adds i doubt halo would be anything but pass fad along with COD they did nothing but help water down the genre as a whole.
That i still pissed with fact Bungie pretty much gave the finger to the PC after MS bought them out.
I would be excited if it was on PC.
I was once upon time interested in HALO when it was for PC/MAC 3 years in development before Bungie even knew about XBOX 2 years later it was on XBOX almost 2 years later pc got bad port. The series was no worth the wait and imo didnt help the genre.
Happy for bungie making something that isnt halo but still FPS/Shooter and its water down crap a opposed to all FPS game before halo.
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Posts: 7114
Joined: 2004-10-01
Breaking even, if the original reports are true that they've spent 500 mill on this new IP.
Frankly, I wouldn't be surprised if 2/3rds of that money is just on marketing.. regardless of my thoughts on the game, the marketing has been saturating to say the least, and I for one am fatigued by it.