Corsair Pursuing the Gaming Monitor market

Corsair has been widening their product portfilio extensively over the past few years, anything you can connect and insert into a PC basically they want to be able to deluiver, e.g. they would like to provide you the entire PC infrastructure.

Hey, it's in their DNA. TPU noticed on website indeed.com there is a job opening for a product manager specifically for monitors. Quite interesting as if there's one product series I would see them do extremely well, it would be gaming monitors. Well, we can't wait. Albeit if they're just starting, this might take a year or so before the first products would be released. 

Product Manager - Monitors Corsair - Fremont, CA

General Purpose:

• Manage the product marketing position for the Display product line

Position Summary, Responsibilities and Expectations:

• Define product roadmap, business case, and manage product requirements
• Specify market requirements for current and future products by conducting market intelligence and research
• Develop product positioning and messaging that differentiates products in the market
• Management of the complete product line life-cycle from strategic planning to tactical activities
• Providing business leadership to the cross functional product development team throughout design, development, and product releases
• Define product features sets by analyzing costs trends and end-user buying preferences
• Develop the Go-To-Market plans for new products
• Train the sales teams on new products and develop the sales tools that support the selling process of the products
• Develop market intelligence by understanding buyer behaviors, how they buy and their buying criteria
• Be the expert on competition (products, pricing, positioning) and how to beat them
• Develop the demand creation strategy and manage the marketing programs that drive demand for the products
• Develop content and collateral including sales and partner presentations, white papers, datasheets, box copy, customer case studies, website content, etc
• Provide external interface including customer and executive presentations, press and industry analyst briefings

Essential Skills and Experience:

• Bachelor's degree or equivalent experience - Degree in Marketing, Economics, Engineering or Computer Science fields preferred. MBA a plus
• 5 or more years product marketing experience, consumer products, and gaming consumer products preferred
• Willing to travel, domestic and international, up to 30%
• Highly knowledgeable in brand/product management & marketing communication
• Proven Writing Skills: business plans, product positioning, web-assets, collaterals, etc
• Proven track record of market segmentation, customer analysis, competitive analysis, and positioning experience
• Strong negotiation and influencing skills
• Strong leader and proven team player
• Understanding of product development processes

Job Type: Full-time

Experience:

• Product Management: 5 years (Required)