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Cooler Master kills Choiix brand name
Cooler Master sends word that it will no longer use the Choiix brand name starting January 1, 2012. Basically, all Choiix branded products will be renamed to Cooler Master. The company doesn't provide much details on why they're making the chance, but my guess is it's because few people know Choiix, while Cooler Master is a much more recognizable brand.
Cooler Master
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Cooler Master Cosmos II Launches in January - 12/11/2011 12:58 PM
Cooler Master teases its Cosmos II. The successor to the distinctive Cosmos case will be released within roughly 23 days, just before CES 2012. Now this chassis is going to be the bomb, and I'll be ha...
Cooler Master CM Elite 431 Plus ATX Mid-Tower - 12/05/2011 12:18 PM
Cooler Master, an industry leading chassis, thermal solution, power supply, peripheral, and accessory manufacturer, today announced the Elite 431 Plus. This new mid-tower case brings premium case feat...
Cooler Master Silencio 550 review - 11/11/2011 12:09 PM
Cooler Master went back to the drawing table and improved the Silencio 550 as shown today with better cable routing, all black interior and an extra retaining hole. Obviously there are many ways to ge...
Cooler Master Hyper 412S supports LGA2011 - 11/09/2011 12:30 PM
Cooler Master introduced its first CPU cooler with support for Intel's LGA2011 processors; the Hyper 412S. This new HSF will be available soon for 35EUR, it offers four direct-touch 6mm heatpipes, alu...
Cooler Master gives free LGA2011 upgrade for Hyper 212 Plus/EVO - 11/07/2011 12:06 PM
Cooler Master announced owners of its Hyper 212 EVO/Plus coolers will be able to get a free upgrade kit for Intel's LGA2011 socket. Details on how to obtain the product can be found at Cooler Master's...