Cooler Master kills Choiix brand name

by Hilbert Hagedoorn on: 12/15/2011 12:35 PM | source: | 0 comment(s)

Cooler Master sends word that it will no longer use the Choiix brand name starting January 1, 2012. Basically, all Choiix branded products will be renamed to Cooler Master. The company doesn't provide much details on why they're making the chance, but my guess is it's because few people know Choiix, while Cooler Master is a much more recognizable brand.

Cooler Master

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