Call of Duty: Black Ops to be Activision's biggest launch to date
IGN reports Activision is preparing a massive launch campaign for Call of Duty: Black Ops. Activision CEO Bobby Kotick claims it will be the biggest launch in the company's history, and he hinted that Black Ops will not only be for hardcore gamers.
During Activision's Q2 fiscal earnings call this afternoon, the publisher continuously emphasized how much bigger the marketing budget for this year's title will be compared to last, and highlighted the fact pre-sales continue to outpace Modern Warfare 2 from last year.
"This year's Black Ops will release on more platforms than ever before, and continues to pace ahead of last year's record setting Modern Warfare 2 in terms of per-sales and consumer awareness metrics," said Activision COO Thomas Tippl.
Call of Duty Elite Yearly Subscription Price Set - 09/05/2011 10:20 AM
Activision is pushing the envelope a bit with its Call of Duty Elite subscriptions. The company is counting on the hard core gamers to want more as far as service and content is concerned and willing ...
Call of Duty: Modern Warfare 3 - MP Trailer - 09/03/2011 10:12 AM
The definitive multiplayer experience returns bigger than ever. Activision has revealed the Call of Duty: Modern Warfare 3 World Premiere Trailer, and it is available to view below! ...
Call of Duty: Black Ops Annihilation DLC - 07/29/2011 10:26 AM
Activision today announnced the release of the PC Windows and PlayStation 3 editions of the Annihilation DLC for Call of Duty: Black Ops, adding four new multiplayer maps and new zombie content to the...
Turtle Beach LE Call of Duty MW3 Co-branded Headsets - 07/20/2011 10:26 AM
Turtle Beach, pioneers and market-leaders of the gaming headset category, today announced a partnership with Activision to develop a new line of exclusively licensed, limited edition Call of Duty: Mod...
Call of Juarez: The Cartel - Launch Trailer - 07/20/2011 10:10 AM
Here's Call of Juarez: The Cartel the launch trailer, the game will release July 19 for Xbox 360, PS3, and PC. ...