Activision announced that Call of Duty: Black Ops III exceeded $550 million in sell-through worldwide in its first three days, making it the the biggest entertainment launch of the year.

Santa Monica, CA - November 11, 2015- Activision Publishing, a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), today confirmed that Call of Duty: Black Ops III is the biggest entertainment launch of the year. In its first three days, the blockbuster title exceeded $550 million in sell-through worldwide, according to Activision estimates. The opening weekend haul is the biggest entertainment launch of 2015, including theatrical box office, music and book launches.

Engagement per player also set a new record for the Call of Duty franchise. Additionally, fans played more than 75 million hours online in its opening three days.

"Call of Duty’s millions of passionate fans have shown us, yet again, the strength of their commitment to this enduring franchise," said Bobby Kotick, Activision Blizzard’s Chief Executive Officer. "Call of Duty: Black Ops III is the biggest entertainment launch this year in any medium, and bigger than any theatrical opening weekend ever."

"The Call of Duty: Black Ops III launch is bigger than any game, any movie, or any entertainment launch this year. But more importantly, our fans are engaging more deeply with the franchise than ever before. In fact, so far, people are playing Black Ops III for more hours per player than any Call of Duty game on record," said Eric Hirshberg, CEO of Activision Publishing. "Call of Duty is more than a game, it’s a year round passion for a growing base of millions of fans and it’s only gaining momentum."

"As we've said from the start, PlayStation is the best place to play Call of Duty, and this record-breaking launch shows how true this statement is. Black Ops III is the biggest launch of the year so far, and the PlayStation Nation is ready. We’re proud to call PlayStation the home of Call of Duty and look forward to supporting our community with DLC map pack content first," said Adam Boyes, VP of Publisher and Developer Relations, Sony Computer Entertainment America.

On PlayStation4, Black Ops III set a new record as the best-selling digital full game by units sold in its first day of availability in PS4 history.

Read our performance review here.