Asustek and MSI together own 50% of gaming notebook market

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Despite the fierce price competitions from Hewlett-Packard (HP) and Dell, Asus and MSI still managed to perform strongly in the gaming notebook sector, together with shipping 2.4-2.5 million units in 2017, accounting for around 50% of the worldwide volumes, according to sources from the upstream supply chain.



In 2017, overall notebook demand remained in decline with the exceptions of enterprise and mid-range to high-end gaming models. HP and Dell launched a series of price cuts on their gaming devices priced between US$899-1,099 during 2017, looking to snatch some shares from the top-2 players in regions including Europe, North America, Asia Pacific and Southeast Asia. In the entry-level segment, China-based Lenovo and Haier were also aggressively releasing inexpensive gaming models, reports digitimes. 

 

 

The sources pointed out that HP's and Dell's price cuts had mainly undermined sales of second-tier gaming notebook vendors such as Lenovo and Gigabyte Technology. At CES 2018, Asustek, MSI and Gigabyte and others are showcasing their latest gaming products including notebooks, motherboards and graphics cards featuring their latest technologies and designs.

Asustek and MSI together own 50% of gaming notebook market


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