ASRock Phantom graphics cards seem to be Colorful products?
Yesterday ASRock announced its Phantom Gaming series graphics cards. ASRock will carry the RX 500 series of products in different flavors and choices. However, if you look at the product photos, you might see some resemblances as the coolers look very similar to those from Colorful.
Yesterday when the cards where announced, I was like, I swear I've seen that design before, then it hit me .. Colorful. If we advance on that thesis, Colorful (Chaintech subsidiary) has been trying to get a grip in the EU and USA markets, however, have done a very poor job accomplishing that, their marketing teams are pretty much barely even speak English.
For Colorful, however, and this is a bit of brain-fart, Nvidia GPP likely is in effect as well so Radeon cards are not something they had/have planned. So, selling AMD Radeon products though ASRock rebranded would be a solution to bypass certain restrictions and still get a can of whoop-ass marketing funds from team green. If you look up some photos of the two brands, you'll know what I am getting at.
In the end, though the relevance of all this means nothing, if it all works out hey kudos to ASRock. But let me show you why I think Chaintech could actually be the OEM for ASRock.
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They're mining cards.
https://www.techpowerup.com/242801/mining-and-not-gaming-compelled-asrock-to-enter-the-graphics-market#comments
If they were going to do gaming, they'd be doing Nvidias cards.
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I'm guessing there's some wheeling and dealing among the OEMs to get around the GPP by having AMD cards sold under different OEMs. I guess it's a good thing.
They're mining cards.
If they were going to do gaming, they'd be doing Nvidias cards.
Any OEM would want a slice of the mining pie, but speaking as someone who mines on the side, I would prefer an Nvidia card for mining. Nvidia cards excel at various algorithms while AMD is only really good for ethash, and Ethereum has tanked twice as hard as the overall market (price of Ethereum was 1:10 compared to Bitcoin earlier this year, but is now 1:20). If ASRock's goal is mining they're way late to the party, and they chose the wrong GPU brand.
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ASRock has introduced the first series of its Phantom Gaming-branded graphics cards based on AMD's chips in Thailand, focusing on the mainstream price segment and it will sell them mainly in Asia Pacific and Latin America.
The company has released several graphics cards including Radeon RX 580, 570, 560 and 550 with prices ranging from NT$3,000-14,000 (US$102-477), targeting markets such as those in Latin America, Thailand, Indonesia, Australia, Japan and South Korea, where it has strong market shares for the motherboard.
https://www.digitimes.com/news/a20180329PD202.html
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The cooler is obviously the same but you can see differences like in the heat pipes and pcb.
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Is it weird that I just looked at Colorful gpus on tomtop last night in hopes of finding an upgrade at MSRP and thought the coolers looked familiar? Then I wake up and see this story!