Apple TV Box Gets a 4K and HDR Upgrade

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The pending Apple TV release would see 4K support and should be released this fall. The manufacturer would resent the device simulatniously with the new iPhones and Apple Watch models.



The updated box will run a faster processor capable of streaming the higher-resolution 4K content, said the people, who asked not to be identified because the plans aren’t yet public, reports Bloomberg:

In order to view 4K video, users will need to attach the updated Apple TV to a screen capable of showing the higher-resolution footage. 

At its developers conference in June, Apple Chief Executive Officer Tim Cook said “you’ll be hearing a lot more about tvOS later this year,” referring to the Apple TV’s operating system. Cook also announced that Amazon Prime Video will be supported by the Apple TV beginning later in 2017. 

In order to play 4K and HDR content, Apple will need deals with content makers that can provide video in those formats. The Cupertino, California-based technology giant has begun discussions with movie studios about supplying 4K versions of movies via iTunes, according to people familiar with the talks. The company has also discussed its 4K video ambitions with content companies that already have apps on Apple TV, another person said. Popular video apps on the Apple TV that support 4K on other platforms include Vevo and Netflix.

Apple has also been working on its own content. The company has rolled out video series to its Apple Music service, including Planet of the Apps and Carpool Karaoke. Apple plans to invest an additional $1 billion in creating original video content, Bloomberg News reported earlier this month.

The company has also shown it’s overhauling its living room strategy with multiple key hires. In January, the company recruited Timothy Twerdhal, Amazon’s former chief for its Fire TV set-top box, to run the Apple TV box business. In June, the company hired Jamie Erlicht and Zack Van Amburg, former Sony Pictures Television presidents, to head up its video programming efforts.

Earlier this year, Apple rolled out upgraded iPad models with improved screens and Macs with faster processors. Apple will end the calendar year with the release of a new iMac desktop geared toward professionals and the HomePod Siri-controlled speaker, the company said in June.

Apple TV Box Gets a 4K and HDR Upgrade


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