Apple Brings Releases new Apple TV

Apple sent out a press release announcing a new set-top box for televisions that brings applications to living room. The revised Apple TV features powerful hardware, a modernized operating system with a new user experience, weighty developer tools, and a complete App Store. To start, the new Apple TV relies on voice and touch to control it. 

The remote has a glass touch surface for navigating through menus as well as secondary buttons for making selections. The Siri button allows users to make voice requests or perform searches for specific shows or movies. Siri's powers are extensive and can answer questions, switch apps, or control playback with a quick command. The Apple TV is smart enough to offer content from third-party providers, too, such as Netflix and Hulu. The platform is called tvOS and Apple says it will allow developers to use its standard tools to create apps that will run on Apple TV and television sets. The remote can act as a game controller, but so too can existing iPhones and iPods Touch. The Apple TV will cost $149 for 32GB and $199 for 64GB. It will ship in October. Developers can download the associated tvOS SDK and APIs today.

The App Store, Siri Remote & tvOS are Coming to Your Living Room

SAN FRANCISCO — September 9, 2015 — Apple® today announced the all-new Apple TV®, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it.The new Apple TV’s remote features Siri®, so you can search with your voice for TV shows and movies across multiple content providers simultaneously.

The all-new Apple TV is built from the ground up with a new generation of high-performance hardware and introduces an intuitive and fun user interface using the Siri Remote™. Apple TV runs the all-new tvOS™ operating system, based on Apple’s iOS, enabling millions of iOS developers to create innovative new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store™. 

“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.” 

The new Siri Remote dramatically simplifies how you select, scroll and navigate through your favorite content while bringing unique interactivity to the new Apple TV by using a glass touch surface that handles both small, accurate movements as well as big, sweeping ones. Adding touch to Apple TV creates a natural, connected experience, even if the TV screen is on the other side of the room. Developers can take advantage of the built-in accelerometer and gyroscope, and the touch surface on the Siri Remote to create games and other app experiences that have never been seen on TV before.

With Siri, you can use your voice to search TV shows and movies by title, genre, cast, crew, rating or popularity, making it easy to say things like “Show me New Girl,” “Find the best funny movies from the ‘80s,” “Find movies with Jason Bateman” and “Find popular TV shows for kids.” Apple TV will search iTunes® and popular apps from Netflix, Hulu, HBO and Showtime, displaying all the ways the resulting TV shows and movies can be played. Siri also offers playback control and on-screen navigation, as well as quick access to sports, stock and weather information.* 

tvOS is the new operating system for Apple TV, and the tvOS SDK provides tools and APIs for developers to create amazing experiences for the living room the same way they created a global app phenomenon for iPhone® and iPad®. The new, more powerful Apple TV features the Apple-designed A8 chip for even better performance so developers can build engaging games and custom content apps for the TV. tvOS supports key iOS technologies including Metal™, for detailed graphics, complex visual effects and Game Center, to play and share games with friends.

Pricing & Availability 
The new Apple TV will be available at the end of October starting at $149 (US) for a 32GB model and $199 (US) for a 64GB model