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Guru3D.com » News » And Google names it Android KitKat

And Google names it Android KitKat

by Hilbert Hagedoorn on: 09/04/2013 08:26 AM | source: | 23 comment(s)
And Google names it Android KitKat

Google is calling the next version of its mobile operating system Android KitKat. The news comes as a surprise as the firm had previously indicated version 4.4 of the OS would be Key Lime Pie. The decision to brand the software with the name of Nestle's chocolate bar is likely to be seen as a marketing coup for the Swiss food and beverage maker.

However, Google told the BBC that it had come up with the idea and that neither side was paying the other.

"This is not a money-changing-hands kind of deal," John Lagerling, director of Android global partnerships, told the BBC.

Instead, he said, the idea was to do something "fun and unexpected".

However, one branding expert warned there were potential pitfalls to such a deal. "If your brand is hooked up with another, you inevitably become associated with that other brand, for good or ill," said Simon Myers, a partner at the consultancy Prophet.

Since 2009, Google and its partners in the Open Handset Alliance have codenamed each Android release after a type of treat, with major updates progressing a letter along the alphabet. Previous versions have been called Cupcake, Donut, Eclair, Froyo (short for frozen yoghurt), Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean.



And Google names it Android KitKat




« Xbox One CPU gets 150 MHz boost · And Google names it Android KitKat · Microsoft Surface vs Dual M16 M4's »

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kanej2007
Senior Member



Posts: 8396
Joined: 2007-08-07

#4649334 Posted on: 09/04/2013 09:34 AM
Funny name. When it gets to version 5, they will call it Lion bar!

AndreasGuido
Senior Member



Posts: 4986
Joined: 2009-10-12

#4649375 Posted on: 09/04/2013 10:54 AM
They also "accidentally" showed new Nexus in the video which was taken down. You an still see screenshot on phonearena! This is going to be tasty ;)

Koniakki
Senior Member



Posts: 2843
Joined: 2009-09-15

#4649385 Posted on: 09/04/2013 11:27 AM
I wonder which version of Android will be called Nutella! :D

moab600
Senior Member



Posts: 6615
Joined: 2004-09-30

#4649405 Posted on: 09/04/2013 12:17 PM
I wonder which version of Android will be called Nutella! :D


Too tasty it will create too much sugar crush among the lemon users :D

twtaylor
Senior Member



Posts: 2939
Joined: 2004-10-03

#4649428 Posted on: 09/04/2013 01:31 PM
Kit Kat? That just makes me hungry.

5 pages 1 2 3 4 5


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