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Guru3D.com » News » And Google names it Android KitKat

And Google names it Android KitKat

by Hilbert Hagedoorn on: 09/04/2013 08:26 AM | source: | 23 comment(s)
And Google names it Android KitKat

Google is calling the next version of its mobile operating system Android KitKat. The news comes as a surprise as the firm had previously indicated version 4.4 of the OS would be Key Lime Pie. The decision to brand the software with the name of Nestle's chocolate bar is likely to be seen as a marketing coup for the Swiss food and beverage maker.

However, Google told the BBC that it had come up with the idea and that neither side was paying the other.

"This is not a money-changing-hands kind of deal," John Lagerling, director of Android global partnerships, told the BBC.

Instead, he said, the idea was to do something "fun and unexpected".

However, one branding expert warned there were potential pitfalls to such a deal. "If your brand is hooked up with another, you inevitably become associated with that other brand, for good or ill," said Simon Myers, a partner at the consultancy Prophet.

Since 2009, Google and its partners in the Open Handset Alliance have codenamed each Android release after a type of treat, with major updates progressing a letter along the alphabet. Previous versions have been called Cupcake, Donut, Eclair, Froyo (short for frozen yoghurt), Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean.



And Google names it Android KitKat




« Xbox One CPU gets 150 MHz boost · And Google names it Android KitKat · Microsoft Surface vs Dual M16 M4's »

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yasamoka



Posts: 4872
Joined: 2009-08-29

#4649872 Posted on: 09/05/2013 09:04 AM
Then again I also avoided Apple products because their late CEO's first name sounded like Ballmer's.

Put me off Apple's products permanently.

Mojojoe
Senior Member



Posts: 121
Joined: 2011-10-09

#4649914 Posted on: 09/05/2013 10:56 AM
I don't get all of these lame names from Google.

...
Maybe next release will be called Android Cheesy.


Clearly you don't get it as the letter following 'K' in the alphabet is 'L'. Cheesy starts with a 'C'. I know it's complicated, but come on, they even used fun food names to make it easy for you. Maybe they need to dumb it down a bit further.

Koniakki
Senior Member



Posts: 2843
Joined: 2009-09-15

#4649919 Posted on: 09/05/2013 11:01 AM
...


Clearly you don't get it as the letter following 'K' in the alphabet is 'L'. Cheesy starts with a 'C'. I know it's complicated, but come on, they even used fun food names to make it easy for you. Maybe they need to dumb it down a bit further.

LOL! I never noticed that. Its true tho. I wonder what will happen when they have used all the Alphabet. :D

k1net1cs
Senior Member



Posts: 3783
Joined: 2010-11-14

#4650048 Posted on: 09/05/2013 02:56 PM
LOL! I never noticed that. Its true tho. I wonder what will happen when they have used all the Alphabet. :D

You can follow Ubuntu's version naming to know what will happen. =b

scoter man1
Senior Member



Posts: 4920
Joined: 2008-12-09

#4650350 Posted on: 09/05/2013 11:24 PM
I'm still gonna call it Key lime pie. I just wonder what L is gonna be. Lemon head? "Yeah, I'm running Lemon Head on my Nexus 5." Something just doesn't sound right about that...

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