And Google names it Android KitKat
Google is calling the next version of its mobile operating system Android KitKat. The news comes as a surprise as the firm had previously indicated version 4.4 of the OS would be Key Lime Pie. The decision to brand the software with the name of Nestle's chocolate bar is likely to be seen as a marketing coup for the Swiss food and beverage maker.
However, Google told the BBC that it had come up with the idea and that neither side was paying the other.
"This is not a money-changing-hands kind of deal," John Lagerling, director of Android global partnerships, told the BBC.
Instead, he said, the idea was to do something "fun and unexpected".
However, one branding expert warned there were potential pitfalls to such a deal. "If your brand is hooked up with another, you inevitably become associated with that other brand, for good or ill," said Simon Myers, a partner at the consultancy Prophet.
Since 2009, Google and its partners in the Open Handset Alliance have codenamed each Android release after a type of treat, with major updates progressing a letter along the alphabet. Previous versions have been called Cupcake, Donut, Eclair, Froyo (short for frozen yoghurt), Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean.
Senior Member
Posts: 242
Joined: 2012-06-28
all of the names make me hungry!
Donut
Cupcake
Eclair
Froyo
gingerbread
Honeycomb
ice cream sandwich
Jellybean
Key Lime Pie / Kit Kat
i have a HUGE sweet tooth xD
Member
Posts: 63
Joined: 2010-12-12
Childish names steer serious buyers away
I don't get all of these lame names from Google.
This "Kiddy/Toy" feeling the names brings dissuades me from purchasing their products and have stuck with the iPhone in large part due to the childish names from Google. I want a working device not a children's play thing or developers that look at it as such.
Maybe next release will be called Android Cheesy.
Nestle happens to be providing all of the meal replacement that the prisoners at Gitmo bay are being force fed, as well is a key lobbyist along with Monsanto to limit what labeling on food is required by law.
That's right. They don't want to have to tell you what they are feeding you.
Here's another Nestle advertising ploy that failed badly... Lets revive that and see what it does for KitKat marketing.
http://www.huffingtonpost.com/2012/07/19/kit-kat-pedobear-photo-instagram_n_1686379.html
Member
Posts: 3783
Joined: 2010-11-14
I don't get all of these lame names from Google.
This "Kiddy/Toy" feeling the names brings dissuades me from purchasing their products and have stuck with the iPhone in large part due to the childish names from Google.
Of all the reasoning based on technicalities I'd expect in a tech-related forum and here we get someone who hates Android because of its version naming.
Then again I also avoided Apple products because their late CEO's first name sounded like Ballmer's.
Senior Member
Posts: 4940
Joined: 2004-11-16

Stop looking at the "About Phone" screen the whole time.

Senior Member
Posts: 1042
Joined: 2005-07-06
Looks like it will take a while for Android Snickers, i hope they will name it that or i will be like a diva lol.