AMD Working on Polaris 10 and Polaris 11
Though I am not sure about the significance of this one but AMD Radeon Technologies Group (RTG) head Raja Koduri slipped in an interview that they are not fabbing one, but two Polaris based GPUs.
The 14nm FinFET enabled GPUs based on 4th generation Graphics CoreNext architecture are extremely power efficient he says in an interview. The Two GPU architectures are called Polaris 10 and Polaris 11. Here's a snippet of the interview at venturebeat.
B: Is that with a generation coming in 2016?
Koduri: Yes. We have two versions of these FinFET GPUs. Both are extremely power efficient. This is Polaris 10 and that’s Polaris 11. In terms of what we’ve done at the high level, it’s our most revolutionary jump in performance so far. We’ve redesigned many blocks in our cores. We’ve redesigned the main processor, a new geometry processor, a completely new fourth-generation Graphics Core Next with a very high increase in performance. We have new multimedia cores, a new display engine.
This is very early silicon, by the way. We have much more performance optimization to do in the coming months. But even in this early silicon, we’re seeing numbers versus the best class on the competition running at a heavy workload, like Star Wars—The competing system consumes 140 watts. This is 86 watts. We believe we’re several months ahead of this transition, especially for the notebook and the mainstream market. The competition is talking about chips for cars and stuff, but not the mainstream market.
In summary, it’s fourth generation Graphics Core Next. HDMI 2.0. It supports all the new 4K displays and TVs coming out with just plug and play. It supports display core 4.3, the latest specification. It’s very exciting 4K support. We can do HEVC encode and decode at 4K on this chip. It’ll be great for game streaming at high resolution, which gamers absolutely love. It takes no cycles away from games. You can record gameplay and still have an awesome frame rate. It’ll be available in mid-2016.
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Based on all of AMD's marketing speeches, I guess my upper middle class card will be beaten by the entry level cards of the 14nm generation. But that's life. There's always something better around the corner if you keep waiting (forever).
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Besides that talk about two Polaris GPU's I still see that they just refer to the showcase at the RTG vs that Nvidia 950.
So nothing new here. And that car comment.

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Competition is anyway good, for us consumers

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Polaris>pascal aka maxwell rebrand anyday
#KeepCalmandRadeon
#Radeon_MasterRacs
#/s
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Don't you mean HEVC?