Granted, it is a bit of a long shot to call this news-item accurate. But on the web right now rumors are surfacing that the new Threadripper processor, which have a 180W TDP, will get a liquid cooling kit (or optional with the processors). 

This news in fact would likely make Intel even more nervous as that would offer nice additional value. As you know, AMD will do and offer a LOT of make Threadripper as attractive as possible. Both initial processors are fully unlocked and seat themselves onto the new Socket TR4. It is confirmed that this processor and X399 motherboard platform is based on quad-channel memory capability, and as previously already shared that massive processor will offer you a staggering 64 lanes of PCI Express.

• The flagship processor is the Ryzen Threadripper 1950X, a 16-core product that will get a 3.4 GHz nase frequency with the ability to precision boost to 4.0 GHz (!). These processors are SMT, thus ‘hyper-threaded’ towards 32 threads. This processor will retail for 999 USD.
• The Ryzen Threadripper 1920X is the 12-core product, the base clock is a notch higher at 3.5 GHz with precision boost to 4.0 GHz, thus SKU will get 24 threads. This processor will retail for 799 USD.

Earlier on in the FX-9590 FX series AMD also bundled a 120mm LCS kit with the processors, those however where optional. It is indicated by the sources that Threadripper would be available in Asia on August 10th. For now, this remains to be rather speculative though as the validity of this news cannot be verified as it was posted in a suggestive manner at Hermitage Akihabara.

Sources: Hermitage Akihabara, Tpu, HotHardware