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AMD says it will not support Google Android
AMD needs to set priorities and it seems that Android is not one of them. AMD executive Lisa Su told InfoWorld that the company is betting heavily on Windows 8 as it tries to make an entry in the tablet market. AMD has no plan to support Android, despite Google's OS being the most-widely used operating system in this market, if you exclude Apple's iPad.
Su says the upcoming Temash APU is anticipated to ship in Windows 8 tablets with pricing around $499 to $599.
"We're betting heavily on Windows 8," Su said.
Windows 8 may be off to a slow start, but will catch on in the future, Su said. Windows 8 tablets in many different screen sizes and features will be released in the future, and AMD is interested in higher-end tablets that can run full applications and graphics, Su said.
The company is also not interested in enabling Android tablets at the moment, Su said.
Many popular low-cost tablets such as Google's Nexus 7 and Amazon's Kindle Fire HD, both of which are priced at $199, run on the Android OS. Tablets running Windows RT and Windows 8 largely start at around $499.
Via dvhardware via infoworld
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Denial
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#4499209 Posted on: 01/12/2013 09:25 PM
I think its comical how you guys, the shakers and movers in the industry, think its a bad idea to bet on the world's most popular OS manufacturer and ecosystem.
I mean really. AMD doesn't have something that sips so little power it will fit into an iPad or Nexus 10 or Nexus 7. They have to go for the tablet/ultrabook combo market where people demand slightly more power for less efficiency because that's what AMD has. If they tried to compete in the Android space they would be out of business by next year.
This.
Intel with probably 15x the R&D of AMD has been attempting to hit the mobile market for what, 4-5 years now? And only until now have they been able to announce anything with sub 10w scale and decent performance. Oh and they had to make their own power term up just do that.
Hitting 4w TDPs at ARM performance is obviously incredibly difficult.
I think its comical how you guys, the shakers and movers in the industry, think its a bad idea to bet on the world's most popular OS manufacturer and ecosystem.
I mean really. AMD doesn't have something that sips so little power it will fit into an iPad or Nexus 10 or Nexus 7. They have to go for the tablet/ultrabook combo market where people demand slightly more power for less efficiency because that's what AMD has. If they tried to compete in the Android space they would be out of business by next year.
This.
Intel with probably 15x the R&D of AMD has been attempting to hit the mobile market for what, 4-5 years now? And only until now have they been able to announce anything with sub 10w scale and decent performance. Oh and they had to make their own power term up just do that.
Hitting 4w TDPs at ARM performance is obviously incredibly difficult.
IPlayNaked
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Posts: 6556
Joined: 2009-10-12
#4499215 Posted on: 01/12/2013 09:31 PM
This.
Intel with probably 15x the R&D of AMD has been attempting to hit the mobile market for what, 4-5 years now? And only until now have they been able to announce anything with sub 10w scale and decent performance. Oh and they had to make their own power term up just do that.
Hitting 4w TDPs at ARM performance is obviously incredibly difficult.
4W TDPs for ARM are the high end of what is expected in a tablet. Technically, Intel doesn't even match that.
Best AMD has is Hando? Which doesn't hit the TDP target and which, to my knowledge, doesn't include a connected standby state, which makes it largely useless for a non-PC.
This.
Intel with probably 15x the R&D of AMD has been attempting to hit the mobile market for what, 4-5 years now? And only until now have they been able to announce anything with sub 10w scale and decent performance. Oh and they had to make their own power term up just do that.
Hitting 4w TDPs at ARM performance is obviously incredibly difficult.
4W TDPs for ARM are the high end of what is expected in a tablet. Technically, Intel doesn't even match that.
Best AMD has is Hando? Which doesn't hit the TDP target and which, to my knowledge, doesn't include a connected standby state, which makes it largely useless for a non-PC.
BlackZero
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Joined: 2007-06-17
#4499216 Posted on: 01/12/2013 09:31 PM
I also agree with the direction AMD is taking, but for a different reason.
AMD probably don't have the resources to invest in an ARM architecture outside their x86 line, unlike nVidia that already have Tegra.
The "We're betting heavily on Windows 8," is also just another way of saying "We have no other viable option that doesn't require more funds being shifted from other departments to R&D.".
So at the moment, Windows 8 is their only safe bet, along with the availability of the RT version should they decide to delve into ARM.
Going straight to Android won't help them in any way, at least not in the short term.
Even though supporting Android is (probably) good for the long term, they do need extra revenues from elsewhere first in order to do so.
A bit of catch-22 thing, IMO.
I agree with both points. This and the fact that going android would in my opinion make any competitive edge too difficult to achieve given the already very competitive market.
Making tablets is not what AMD do best so it's reasonable to go with an upcoming less saturated market, but one that has lots of potential, and of course this will allow them to have all their devices running seamlessly on the same platform.
I also agree with the direction AMD is taking, but for a different reason.
AMD probably don't have the resources to invest in an ARM architecture outside their x86 line, unlike nVidia that already have Tegra.
The "We're betting heavily on Windows 8," is also just another way of saying "We have no other viable option that doesn't require more funds being shifted from other departments to R&D.".
So at the moment, Windows 8 is their only safe bet, along with the availability of the RT version should they decide to delve into ARM.
Going straight to Android won't help them in any way, at least not in the short term.
Even though supporting Android is (probably) good for the long term, they do need extra revenues from elsewhere first in order to do so.
A bit of catch-22 thing, IMO.
I agree with both points. This and the fact that going android would in my opinion make any competitive edge too difficult to achieve given the already very competitive market.
Making tablets is not what AMD do best so it's reasonable to go with an upcoming less saturated market, but one that has lots of potential, and of course this will allow them to have all their devices running seamlessly on the same platform.
Chillin
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Posts: 6814
Joined: 2006-01-18
#4499306 Posted on: 01/12/2013 11:28 PM
AMD has almost no footing in any area on the PC which actually makes money. To try and keep fighting for a small percentage (16.1%) of a constantly shrinking and more demanding (and less profitable) market is suicide...quite in line with what AMD has been doing for the past few years.
Instead of pouring all their efforts into a new and expanding market where their APU idea would be best met, they continue to focus on a shrinking market in which they still can't turn a decent profit.
Then again, I don't own any AMD stock; so I couldn't really give two sh!ts about this sinking company.
AMD has almost no footing in any area on the PC which actually makes money. To try and keep fighting for a small percentage (16.1%) of a constantly shrinking and more demanding (and less profitable) market is suicide...quite in line with what AMD has been doing for the past few years.
Instead of pouring all their efforts into a new and expanding market where their APU idea would be best met, they continue to focus on a shrinking market in which they still can't turn a decent profit.
Then again, I don't own any AMD stock; so I couldn't really give two sh!ts about this sinking company.
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I think its comical how you guys, the shakers and movers in the industry, think its a bad idea to bet on the world's most popular OS manufacturer and ecosystem.
I mean really. AMD doesn't have something that sips so little power it will fit into an iPad or Nexus 10 or Nexus 7. They have to go for the tablet/ultrabook combo market where people demand slightly more power for less efficiency because that's what AMD has. If they tried to compete in the Android space they would be out of business by next year.