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Guru3D.com » News » AMD might Sell ATI and split-up as separate companies

AMD might Sell ATI and split-up as separate companies

by Hilbert Hagedoorn on: 06/22/2015 08:36 AM | source: | 52 comment(s)
AMD might Sell ATI and split-up as separate companies

It is not the first time we heard about this, last year was investigation this too, this time around it sounds a little more serious, as it was reported by Reuters. AMD looking at options to improve its business model, and currently is investigating if their GPU graphics segment should be split off and sold, away from the company.

I feel the GPU segment is currently probably their only profitable segment, so I do not see that happening anytime fast. That combined with the patents ATI holds and the technology embedded in their APUs, that is going to be a tough thing to do.

Chipmaker Advanced Micro Devices is at the initial stage of reviewing whether to split itself in two or spin off a business, seeking to reverse its fortunes and take on rival Intel Corp, according to three people familiar with the matter.

The deliberations are preliminary and no decision has been made, the people said. The review highlights Chief Executive Lisa Su's determination to consider every possible option to turn the company around.

AMD has asked a consulting firm to help it review its options and draw up scenarios on how a break-up or spin-off would work, the people said this week, asking not to be identified because the deliberations are confidential.

One option under consideration is separating AMD's graphics and licensing business from its server business, which sells processors that power data centers, one of the people said.

AMD had explored such a move in the past and decided against it, the people said. Su, however, who took over as CEO last October, judged that there is merit for the company to at least consider such a possibility again, the people added. There is no certainty that a split or spin-off will occur, the people cautioned.

A spokeswoman for AMD declined to comment.

AMD, which has a market capitalization of around $2 billion, has competed with much larger Intel since the 1980s, and at times has made inroads with its PC and server chips. AMD has an extensive cross-licensing agreement with Intel, an issue AMD would have to study carefully in the case of a break-up.

In the last few years, AMD has been caught somewhat flat-footed by new competitors designing low-cost and power-efficient chips. AMD shares have fallen 40 percent over the last 12 months.

The Sunnyvale, California-based company, which said in October it would cut 7 percent of its workforce, is now shifting its focus to gaming consoles and low-power servers to combat falling laptop sales.

While large rivals such as Intel have deeper pockets to fund research on new products, AMD faces declining cash flows and has a more modest balance sheet.

AMD's net loss widened to $180 million, or 23 cents per share, in the quarter that ended March 28, from $20 million, or 3 cents per share, a year earlier. It also missed on revenue expectations. It is forecasting a return to profitability in the second half of the year.







« Eizo ColorEdge CS270 Graphics for the Pro · AMD might Sell ATI and split-up as separate companies · AMD Project Quantum powered by Intel »

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PhazeDelta1
Senior Member



Posts: 15616
Joined: 2010-09-12

#5101955 Posted on: 06/21/2015 03:20 AM
Something needs to happen. I said in the beginning that buyout was going to cost them in the end. If they don't do something soon, I'm afraid that whole company is going to end up on the auction block.

Chillin
Senior Member



Posts: 6814
Joined: 2006-01-18

#5101998 Posted on: 06/21/2015 07:43 AM
The beauty of the simplicity of that article is that it gives your question as to why the rumor is not based in reality. Another question it raises, again as to why the rumor is not logical, is how does the revenue get split between the two resulting entities. Like Fox stated, the reason the Reuter's article is click bait, is the APU. Which is also why I agree with the article in that even though AMD paid a premium, amount over and above the stated book value, for ATi; it was a smart move. Made the APU a reality.


I'm just going to requote this since I don't want to waste time writing something similar in my own words:

What happened was that AMD had some of the best integrated graphics available. They had DX11 functionality integrated on CPUs long before Intel. And these weren't ****ty Intel HD3000 POS's; these were really good GPUs (for the size), which could actually handle some modest gaming as well as genuine compute tasks.

Their problem was that this great IGP was attached... to a (relatively) ****ty CPU. And when people buy CPUs, they buy them to be CPUs first and foremost.

AMD knew this, but they also bet on GPU-threading technologies like OpenCL and C++AMP, which would really showcase their APUs. They bet that applications in 3-4 years would use this tech to make substantial performance gains. So, the crappy CPU wouldn't matter so much.

That didn't work out. Which meant that these great GPUs went mostly unused.

Coupled with this is the fact that gaming performance has been increasingly limited by the CPU rather than the GPU. Even at the medium end, the single-threaded nature of APIs like D3D11 and OpenGL meant that a slow CPU could hurt graphics performance.

Remember when AMD was complaining about how something needed to be done about driver overhead in games? This is why; because their CPUs couldn't cut it. This is also why they created Mantle and kicked the entire graphics API industry in the balls, leading to Metal/Vulkan/D3D12.

But as with many things with AMD, it's too late; the damage was already done. If this had happened 2-4 years ago, then APUs could have really been something.

But now, Intel has figured out how to make a decent CPU-integrated GPU. And a half-decent driver for it. So even that advantage is lost.

Fox2232
Senior Member



Posts: 11809
Joined: 2012-07-20

#5102009 Posted on: 06/21/2015 08:11 AM
Chillin, AMD is usually late. Because they know long time before they bring some tech to life it is needed, but have limited resources to make it fast.
But do not forget what APU's were about from start. That's HSA, and HUMA in carrizo is step which (if used) brings huge leap in performance and efficiency as tasks are run on proper type of workhorse without access overhead.
Intel may now have strong GPU, but those are not true APUs, intel never targeted that. iGPU in APU has to have decent and efficient compute power.

With APUs based on Zen there will still be HSA 1.0 or better functionality.

theoneofgod
Senior Member



Posts: 4652
Joined: 2014-01-17

#5102011 Posted on: 06/21/2015 08:13 AM
Chillin, AMD is usually late. Because they know long time before they bring some tech to life it is needed, but have limited resources to make it fast.
But do not forget what APU's were about from start. That's HSA, and HUMA in carrizo is step which (if used) brings huge leap in performance and efficiency as tasks are run on proper type of workhorse without access overhead.
Intel may now have strong GPU, but those are not true APUs, intel never targeted that. iGPU in APU has to have decent and efficient compute power.

With APUs based on Zen there will still be HSA 1.0 or better functionality.

The iGPU is what makes the CPU an APU (AMD's term). :)

Chillin
Senior Member



Posts: 6814
Joined: 2006-01-18

#5102013 Posted on: 06/21/2015 08:24 AM
Chillin, AMD is usually late. Because they know long time before they bring some tech to life it is needed, but have limited resources to make it fast.
But do not forget what APU's were about from start. That's HSA, and HUMA in carrizo is step which (if used) brings huge leap in performance and efficiency as tasks are run on proper type of workhorse without access overhead.
Intel may now have strong GPU, but those are not true APUs, intel never targeted that. iGPU in APU has to have decent and efficient compute power.

With APUs based on Zen there will still be HSA 1.0 or better functionality.

Really, the Intel iGPU's don't have good compute power?

http://www.tomshardware.com/reviews/intel-core-i7-5775c-i5-5675c-broadwell,4169-7.html











Where's your HSA god now?

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