AMD Invoking Sales Ban for ASRock Phantom Gaming Graphics cards in Europe

ASRock a few weeks ago in April, launched its Phantom series AMD Radeon graphics cards. From what we understand some cards are available in the Asia region right now, however aside from that, it all remains silent. And there might be a reason for that, Phantom Gaming cards may not be sold in Europe.

So as it looks now, in Europe, Phantom Gaming graphics cards may not be sold. My always friendly colleague from Toms Hardware noticed there is no EU availability, they got their hands on a card. An ASRock employee noticed this, and that representative was surprised. He reported that AMD is apparently not allowing ASRock to sell their cards here in the EU, and maybe even USA? That last bit is speculation though I did some searches, you'll not find these cards in either region.

Here's what ASRock replied:

"The problem for me is that AMD has not agreed us to sell in EU, that is really a pity."

So like, we just had the NVIDIA GPP program end yesterday right?, let that sink in for a minute okay, AMD is invoking a regional sales ban for certain brands in favor for others?