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Guru3D.com » News » AMD Increases Notebook Market Traction

AMD Increases Notebook Market Traction

by Hilbert Hagedoorn on: 02/11/2016 09:08 AM | source: | 23 comment(s)
AMD Increases Notebook Market Traction

AMD announced increasing momentum for the 6th Generation AMD PRO A-Series mobile processors, based on the introduction of two new HP notebook design wins, new large-scale enterprise deployments, and the expansion of HP adoption of AMD FreeSync technology in its notebooks and displays. 

The 6th Generation AMD PRO A-Series processors, which efficiently integrate extensive AMD CPU, graphics, security, and video processing IP into a single SoC design, will now power two new HP 600 series ProBooks. 

The HP ProBook 645 14-inch and HP ProBook 655 15.6-inch notebooks allow businesses to equip their workforces with widely configurable and extremely cost-effective HP notebook PCs, enabling executive-class collaboration and professional-grade capabilities. Containing AMD PRO A-Series processors with brilliant AMD Radeon graphics, Windows 10, robust DDR3 memory, and professional-grade peripheral devices, these HP ProBooks create a top-of-the-line user experience.

"We are pleased to continue strengthening our relationship with HP through the latest HP ProBook design wins," said Jim Anderson, senior vice president and general manager, Computing and Graphics Business Group at AMD. "We've seen positive consumer and commercial response to our 6th Generation A-Series processors and the recent announcements by HP, along with AMD technology adoption by global companies and the popularity of AMD systems during the holiday season, help confirm the strength of our product."

"AMD and HP continue to innovate in both commercial and consumer computing with the ongoing adoption of the latest generation of AMD processors," said Steve Sinclair, VP Commercial Notebook Product Management, HP. "Businesses can confidently deploy AMD-powered HP notebooks, which combine support for legacy features that provide long-term stability with modern security for today's business world. Consumers can also reap the benefits of this innovation with notebooks that provide the features -- like long battery life and responsive graphics -- that they are looking for."

6th Generation AMD A-Series processors powering the workplace
Market momentum for joint AMD and HP solutions is seen in the continued adoption of HP laptops powered by AMD processors by companies around the world. For example, ISS, a global facilities services provider with 511,000 employees in 77 countries, recently equipped employees with HP EliteBooks powered by AMD PRO A-Series processors in an effort to standardize global operations, increase sustainability and innovate business-efficient office environments. 

Brink's, a global leader in security-related services with customers in more than 100 countries, wanted an IT solution that offered outstanding stability and mobility, and found it in the HP EliteBook 700 series, also powered by AMD. Stability is critical to supporting Brink's all-day, every-day workforce with mobile-ready features, and industry leading manageability that drives nonstop productivity. The innovative AMD PRO A-Series processor architecture offers all-day battery life, power and efficiency optimized for employees all around the world.

AMD FreeSync adoption
Additionally, HP plans to enable AMD FreeSync technology support for its consumer-focused HP Envy 15z laptops powered by 6th Generation AMD A-Series processors. AMD FreeSync technology resolves the communication issues between processor and monitor to eliminate stutter and tearing, providing a smoother image. HP anticipates having AMD FreeSync-enabled HP Envy 15z laptops available in the first half of 2016, and plans to enable AMD FreeSync support across its entire consumer laptop line-up powered by 6th Generation AMD A-Series processors in the second half of the year.

Personal and commercial HP notebooks powered by 6th Generation AMD A-Series processors are available now through major retailers.







« BioStar adds budget H110MD PRO Motherboard · AMD Increases Notebook Market Traction · Review: G.Skill 32GB TridentZ 3200 MHz DDR4 memory kit »

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Cryio
Senior Member



Posts: 121
Joined: 2011-09-01

#5230669 Posted on: 02/11/2016 10:53 AM
APUs on laptops would be so good if laptops were configured with proper cooling, proper dual channel high frequency ram and good displays.

heffeque
Senior Member



Posts: 4095
Joined: 2003-03-03

#5230704 Posted on: 02/11/2016 12:54 PM
And non-crippled batteries, and maybe even SSD :-)

Dch48
Senior Member



Posts: 1822
Joined: 2011-10-09

#5230710 Posted on: 02/11/2016 01:06 PM
APUs on laptops would be so good if laptops were configured with proper cooling, proper dual channel high frequency ram and good displays.
I have an AM APU HP laptop and never had any problems.

These new APU's look very nice.

heffeque
Senior Member



Posts: 4095
Joined: 2003-03-03

#5230711 Posted on: 02/11/2016 01:11 PM
I have an AM APU HP laptop and never had any problems.

These new APU's look very nice.

He's not saying that you've got problems with your laptop, he's saying that most laptops with AMD APUs have crippled motherboards that only accept single channel RAM even if you fill 2 slots, and that most laptop manufacturers only put bad quality parts in them (screen, battery, storage...).

It's complicated to see premium laptops with AMD APUs in the market, even if you're willing to pay for it.

icedman
Senior Member



Posts: 1071
Joined: 2013-02-22

#5230714 Posted on: 02/11/2016 01:17 PM
It's really too bad they cheap out on laptop memory these APU'S could be so much more in notebooks than any Intel could ever be.

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