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AMD drops price on Radeon RX Vega 56 to Battle GeForce GTX 1660 Ti
As the title says, AMD is lowering the price on their Radeon RX Vega 56 to Battle GeForce GTX 1660 Ti. Starting today you'll see prices in the £249 / 285 EUR ranges for that still pretty dandy graphics card. You get three games as well.
These discounts could be regional, so I am not certain where on the globe it will take proper effect. Here's a press release:
Gamers looking for the best performance in today’s most popular AAA titles, from Apex Legends to Tom Clancy's The Division 2, need look no further than theAMD Radeon RX Vega 56 graphics card. Offering high-end performance and incredible features with an attractive price tag, the GPU is now available from £249 on eBuyer and OCUK.
Today’s top titles require increasing amounts of memory to deliver the performance, hyper-realistic settings and life-like characters gamers demand. With 8GB of HBM2 memory, the RX Vega 56 is purpose-built to power the most demanding titles. Harnessing the advanced AMD Vega GPU architecture, the RX Vega 56 also features:
- Rapid Packed Math doubles the rate of compute to allow for faster physics and compute calculations on RX Vega GPUs.
- Shader Intrinsics allow direct game-to-hardware access on RX Vega cards to extract more performance from the GPU.
- Radeon FreeSync display technology brings an end to choppy gameplay and broken frames with fluid, artifact-free performance at virtually any framerate, while FreeSync 2 HDR ensures low-latency, high-brightness pixels and a wide color gamut to High Dynamic Range (HDR) content for PC displays.
Further sweetening the deal, with AMD’s Raise the Game Fully Loaded bundle,
Gamers who purchase a Radeon RX Vega 56 or eligible Radeon RX Vega 56 powered PC will receive complimentary PC versions of Resident Evil 2, Devil May Cry 5 and Tom Clancy's The Division 2, three of 2019’s most anticipated titles.
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Denial
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#5655153 Posted on: 03/28/2019 04:49 PM
$239 for the RX 480 with more Vram and freesync at the time.
But how is that admitting defeat? That's staying competitive with pricing to what Nvidia has in their market now.
At some point you have to call it a defeat. Like if AMD dropped the RX480 price to $5 to compete with some insane Nvidia future card would you still say "its just staying competitive?"
There has to be a line somewhere where its like "okay yeah you're kind of "competitive" because you dropped the price of the card significantly and/or it competes with some GPU nvidia/intel/competitive xyz has at half the die size but really your product should be dead/replaced"
I don't know if the RX480 crossed that line yet but it's definitely approaching it. Which is why most people are waiting for Navi.
$239 for the RX 480 with more Vram and freesync at the time.
But how is that admitting defeat? That's staying competitive with pricing to what Nvidia has in their market now.
At some point you have to call it a defeat. Like if AMD dropped the RX480 price to $5 to compete with some insane Nvidia future card would you still say "its just staying competitive?"
There has to be a line somewhere where its like "okay yeah you're kind of "competitive" because you dropped the price of the card significantly and/or it competes with some GPU nvidia/intel/competitive xyz has at half the die size but really your product should be dead/replaced"
I don't know if the RX480 crossed that line yet but it's definitely approaching it. Which is why most people are waiting for Navi.
HardwareCaps
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Joined: 2018-05-03
#5655154 Posted on: 03/28/2019 04:49 PM
$239 for the RX 480 with more Vram and freesync at the time.
But how is that admitting defeat? That's staying competitive with pricing to what Nvidia has in their market now.
if you drop your prices to the point that there's almost no profit, you lose.
if you're forced to drop prices on current lineup because you can't keep up with the competition, you lose.
we don't want to see old products for less money, we want innovation and progress
$239 for the RX 480 with more Vram and freesync at the time.
But how is that admitting defeat? That's staying competitive with pricing to what Nvidia has in their market now.
if you drop your prices to the point that there's almost no profit, you lose.
if you're forced to drop prices on current lineup because you can't keep up with the competition, you lose.
we don't want to see old products for less money, we want innovation and progress
Undying
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Joined: 2008-08-28
#5655155 Posted on: 03/28/2019 04:52 PM
Idk i think rx480/580 ware much better buy than 1060. The fact that nvidia released 1660 to compete with Polaris shows that.
Idk i think rx480/580 ware much better buy than 1060. The fact that nvidia released 1660 to compete with Polaris shows that.
HardwareCaps
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#5655156 Posted on: 03/28/2019 04:54 PM
Yes but the 580 now competes with the 1600 series not 1000 series....
no-one needs to buy 3 years old tech and feel good about it. heck 3 years old tech should cost half what it did back then.
Idk i think rx480/580 ware much better buy than 1060. The fact that nvidia released 1660 to compete with Polaris shows that.
Yes but the 580 now competes with the 1600 series not 1000 series....
no-one needs to buy 3 years old tech and feel good about it. heck 3 years old tech should cost half what it did back then.
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Well pricing wise, the 4GB was 200$ but the full 8GB was 250$ just like the 1060 6GB. in most regions pricing was basically the same at launch.
AMD don't drop the prices because they want to, they drop the prices because they have to.
as I said, AMDs margins are already not great especially for Vega, dropping the prices is admitting defeat to Nvidia.
$239 for the RX 480 with more Vram and freesync at the time.
But how is that admitting defeat? That's staying competitive with pricing to what Nvidia has in their market now.