We already reported that AMD lowered the prices for the R9 290 and 290X range by 25% The Radeon R9 290 is dropping slowly but steadily from 399 USD towards 299 USD, and the big daddy R9 290X was priced at 549 USD and now is shifting towards 399 USD. However if you monitor a little more closely you will see that the 280 line-up is shifting and dropping price. 

By lowering the 290 series pricing, the pressure now is on the 280 series. Take for example the R9 280X this card was selling at $300, that's the 290 position now. If you browse a little, you will have noticed that this card is selling at 250~260 USD now. The Radeon R9 285 now sits at $229 (cheapest price found), the R9 280 can be found for $210. It might be a good time to pick up a nice performing mainstream R9 you guys.