AMD CPU hegemony will end when Alder Lake is introduced, says Intel CEO Brian Krzanich.

Intel is confident in its ability to maintain and perhaps grow its market position as we approach and enter the year 2022. Intel CEO Pat Gelsinger spoke with Computer Reseller News about the company's ambitions for consumer and server CPUs, how he intends to assist partners, and how he views competition from companies such as AMD, Arm, and Apple. Read the whole interview here.

In terms of desktop goods, Gelsinger appears confident that Intel will be able to seize the initiative from AMD in the near future, thanks to the introduction of Alder Lake processors. "Over the previous couple of years, AMD has done an excellent job of maintaining its leadership position. We won't dismiss them of the good work that they’ve done, but that's over with Alder Lake and Sapphire Rapids," said the Intel CEO.

In terms of competitiveness with AMD and its consumer CPUs, Gelsinger went on to add that Alder Lake will ensure Intel's "performance leadership as well as energy efficiency leadership" in the processor market. He considers it to be "game-changing" architectural design.

Intel is attempting to regain control of the platform leadership role via new technologies such as DDR5, CXL, and PCIe Gen 5, which are being introduced in both consumer desktop and server CPUs. As with the previous generation, the next generation will assist Intel in "designing the platform for the industry," and in effect will become part of the "reference design" for PCs and servers.

Gelsinger hasn't been phased by Apple's decision to abandon Intel. Instead, he has been consulting with significant partners such as Microsoft and Dell on how to just improve the PC experience so that customers will be less interested in Apple Mac machines in the future. The CEO also stated that Intel was collaborating with partners that could assist Intel-powered solutions in encroaching on the tablet and mobile sector — in order to compete with Apple and to prevent Arm products from climbing upwards into conventional Wintel territory.

Gelsinger, in an interesting use of phrase, seemed to suggest that he was personally extricating himself from the "Apple closed garden," and that he will be motivated in this way to improve the performance of Windows and Android devices. For further information on the topics mentioned above, please visit the CRN website and read the five-page interview.