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AMD CEO Lisa Su promises to be competitive again in high-end GPUs
Things are a rough for AMDs Radeon design team, talented employees walked over towards Intel leaving quite a bit of worry in the GPU front, especially the high-end segment. We know a die shrink 7nm VEGA is on the way, but other than that it's quiet at AMD in terms of high-end desktop graphics for consumers and PC gamers.
The fastest consumer high-end card (from AMD) right now is the Radeon RX Vega 64 and let's be totally honest, it is no match to what NVIDIA is currently offering in features and performance with the RTX range. So that raises questions as to where AMD is headed, and what the future plans are. In an interview with AMD CEO Lisa Su, mentions the intent that the company wants to be competitive again in the high-end GPU segment.
We will be “competitive in high-end graphics,” she said. “We’re making high-performing quality products and building a solid long-term foundation.”
Su also mentioned that the company created a "solid foundation for performance high-quality products", and explicitly mentions the market for high-end graphics. AMD aims to catch up with Nvidia in that segment much like what they are doing with Ryzen and Threadripper CPUs on the processor market. Lisa Su, however, does not mention when these high-end GPUs would actually arrive in the market and the answers feel more like a long-term strategy.
7nm VEGA is expected to launch in late Q4 2018 or Q1 2019, but we expect a release for the professional market only. Next in line is the Navi architecture should appear in the H1 of 2019 but that is a mainstream / mid-range market product series much to what Polaris offers right now. On Polaris, this chip will get respun as well, on 12nm in the upcoming weeks we expect to publish some reviews. The reality, however, remains that it is year 2016 GPU architecture simply moved towards a smaller fabrication node.
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Corrupt^
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#5602619 Posted on: 11/02/2018 11:11 AM
Fingers crossed for 2019 I guess.
Fingers crossed for 2019 I guess.
Astyanax
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#5602620 Posted on: 11/02/2018 11:13 AM
>talented employees walked over towards Intel leaving quite a bit of worry in the GPU front.
Thats not the way i would describe Chris Hook.
>talented employees walked over towards Intel leaving quite a bit of worry in the GPU front.
Thats not the way i would describe Chris Hook.
nizzen
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#5602624 Posted on: 11/02/2018 11:39 AM
*2025 maybe... :p
Fingers crossed for 2019 I guess.
*2025 maybe... :p
cryohellinc
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#5602625 Posted on: 11/02/2018 11:46 AM
Its in best interests of everyone for AMD to develop something Solid in 2019. Otherwise we have Intel 2.0 situation, and nobody wants that.
Its in best interests of everyone for AMD to develop something Solid in 2019. Otherwise we have Intel 2.0 situation, and nobody wants that.
Fox2232
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#5602626 Posted on: 11/02/2018 11:51 AM
What a poor imagination right there. If you fell into coma now and woke up in 2025, you would likely by as confused as if you took someone from 18th century and shown him our world.
Or maybe you just fell out of the loop and therefore you are clueless. Either way, if I am to take your words in context of Lisa's... even marking you as clueless and ignorant is display of my kindness.
= = = =
As for the article. There will be few surprises. Not because AMD brings big guns soon, but because people forgot what is entry level GPU, what is mainstream level GPU, what is high-end level GPU and what is enthusiast level GPU.
People now think that mainstream is $500, high-end $800 and enthusiast $1200. And only those people who supported this shift are to blame.
*2025 maybe... :p
What a poor imagination right there. If you fell into coma now and woke up in 2025, you would likely by as confused as if you took someone from 18th century and shown him our world.
Or maybe you just fell out of the loop and therefore you are clueless. Either way, if I am to take your words in context of Lisa's... even marking you as clueless and ignorant is display of my kindness.
= = = =
As for the article. There will be few surprises. Not because AMD brings big guns soon, but because people forgot what is entry level GPU, what is mainstream level GPU, what is high-end level GPU and what is enthusiast level GPU.
People now think that mainstream is $500, high-end $800 and enthusiast $1200. And only those people who supported this shift are to blame.
cryohellinc
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Posts: 2490
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#5602627 Posted on: 11/02/2018 11:56 AM
What a poor imagination right there. If you fell into coma now and woke up in 2025, you would likely by as confused as if you took someone from 18th century and shown him our world.
Or maybe you just fell out of the loop and therefore you are clueless. Either way, if I am to take your words in context of Lisa's... even marking you as clueless and ignorant is display of my kindness.
= = = =
As for the article. There will be few surprises. Not because AMD brings big guns soon, but because people forgot what is entry level GPU, what is mainstream level GPU, what is high-end level GPU and what is enthusiast level GPU.
People now think that mainstream is $500, high-end $800 and enthusiast $1200. And only those people who supported this shift are to blame.
What a poor imagination right there. If you fell into coma now and woke up in 2025, you would likely by as confused as if you took someone from 18th century and shown him our world.
Or maybe you just fell out of the loop and therefore you are clueless. Either way, if I am to take your words in context of Lisa's... even marking you as clueless and ignorant is display of my kindness.
= = = =
As for the article. There will be few surprises. Not because AMD brings big guns soon, but because people forgot what is entry level GPU, what is mainstream level GPU, what is high-end level GPU and what is enthusiast level GPU.
People now think that mainstream is $500, high-end $800 and enthusiast $1200. And only those people who supported this shift are to blame.
HWgeek
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#5602630 Posted on: 11/02/2018 12:22 PM
Why no attention to my early news report about AMD's next big event? just now Anandtech made an article about that:
https://forums.guru3d.com/threads/amds-next-horizon-event-is-scheduled-for-tuesday-november-6-2018.423652/
Why no attention to my early news report about AMD's next big event? just now Anandtech made an article about that:
https://forums.guru3d.com/threads/amds-next-horizon-event-is-scheduled-for-tuesday-november-6-2018.423652/
FrostNixon
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#5602635 Posted on: 11/02/2018 12:52 PM
Sad to say, but chances of catching up with the high-end in the next 3 years is most likely none. They are too far behind already.
However catching up with the RTX 2070 with a budget GPU which doesn't use twice the power is what I am looking for and hopefully we will have that next year.
Sad to say, but chances of catching up with the high-end in the next 3 years is most likely none. They are too far behind already.
However catching up with the RTX 2070 with a budget GPU which doesn't use twice the power is what I am looking for and hopefully we will have that next year.
drac
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#5602641 Posted on: 11/02/2018 01:51 PM
I may not use AMD hardware but you gotta give them the utmost respect, someone has to push things forward! Hope they pop out some competitive GPU's next year!
I may not use AMD hardware but you gotta give them the utmost respect, someone has to push things forward! Hope they pop out some competitive GPU's next year!
drac
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#5602644 Posted on: 11/02/2018 02:02 PM
People now think that mainstream is $500, high-end $800 and enthusiast $1200. And only those people who supported this shift are to blame.
People get thirsty for new hardware, esp. when there is a large gap. I don't think consumers are to blame, its more so just a lack of competition.
People now think that mainstream is $500, high-end $800 and enthusiast $1200. And only those people who supported this shift are to blame.
People get thirsty for new hardware, esp. when there is a large gap. I don't think consumers are to blame, its more so just a lack of competition.
Picolete
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#5602647 Posted on: 11/02/2018 02:11 PM
It's more than likely for the 590
AMD has an event next Tuesday (Nov 6), and first rumors were flying around about Vega 7nm launch, but there is also a statement from Lisa Su that it will be datacenter focused. So maybe Vega 7nm Pro, but no consumer cards quite yet.
It's more than likely for the 590
sfdmalex
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#5602650 Posted on: 11/02/2018 02:17 PM
I think it's primarily consumers and cheap credit, or rather availability of credit. You would be surprised how much the younger generation is willing to spend on things some older folks would never imagine. People started to believe that just because they have the "ability" to buy certain things they can afford them. But it's ok, a global credit crunch is under way so things will change and people will have a lot less money to spend and prices will have to adjust.
People are blowing 1200$ on phones and on GPUs.
I head an IT department at work and there are quite a few kids here at work in junior support positions who buy the latest gear with borrowed money because I know what their paychecks are. I would never imagine spending a month's pay on a video card, but many people do.
People get thirsty for new hardware, esp. when there is a large gap. I don't think consumers are to blame, its more so just a lack of competition.
I think it's primarily consumers and cheap credit, or rather availability of credit. You would be surprised how much the younger generation is willing to spend on things some older folks would never imagine. People started to believe that just because they have the "ability" to buy certain things they can afford them. But it's ok, a global credit crunch is under way so things will change and people will have a lot less money to spend and prices will have to adjust.
People are blowing 1200$ on phones and on GPUs.
I head an IT department at work and there are quite a few kids here at work in junior support positions who buy the latest gear with borrowed money because I know what their paychecks are. I would never imagine spending a month's pay on a video card, but many people do.
Fox2232
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#5602663 Posted on: 11/02/2018 02:41 PM
I think it's primarily consumers and cheap credit, or rather availability of credit. You would be surprised how much the younger generation is willing to spend on things some older folks would never imagine. People started to believe that just because they have the "ability" to buy certain things they can afford them. But it's ok, a global credit crunch is under way so things will change and people will have a lot less money to spend and prices will have to adjust.
People are blowing 1200$ on phones and on GPUs.
I head an IT department at work and there are quite a few kids here at work in junior support positions who buy the latest gear with borrowed money because I know what their paychecks are. I would never imagine spending a month's pay on a video card, but many people do.
Tell that to China... Biggest enabler to Chinese debt for general population is one of our companies in Czech Republic.
And yes, in here it is popular as hell. Hard to understand that imbecile who thought that economical growth will be stimulated by "buying" something you'll be paying back next few years.
Before this system became wide spread infestation, people actually had money. Now they have debt instead.
I think it's primarily consumers and cheap credit, or rather availability of credit. You would be surprised how much the younger generation is willing to spend on things some older folks would never imagine. People started to believe that just because they have the "ability" to buy certain things they can afford them. But it's ok, a global credit crunch is under way so things will change and people will have a lot less money to spend and prices will have to adjust.
People are blowing 1200$ on phones and on GPUs.
I head an IT department at work and there are quite a few kids here at work in junior support positions who buy the latest gear with borrowed money because I know what their paychecks are. I would never imagine spending a month's pay on a video card, but many people do.
Tell that to China... Biggest enabler to Chinese debt for general population is one of our companies in Czech Republic.
And yes, in here it is popular as hell. Hard to understand that imbecile who thought that economical growth will be stimulated by "buying" something you'll be paying back next few years.
Before this system became wide spread infestation, people actually had money. Now they have debt instead.
gx-x
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#5602664 Posted on: 11/02/2018 02:45 PM
Their own roadmap doesn't show 12nm, yet here we are...I hope they come up with something, sooner then later.
Their own roadmap doesn't show 12nm, yet here we are...I hope they come up with something, sooner then later.
Click here to post a comment for this news story on the message forum.
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AMD has an event next Tuesday (Nov 6), and first rumors were flying around about Vega 7nm launch, but there is also a statement from Lisa Su that it will be datacenter focused. So maybe Vega 7nm Pro, but no consumer cards quite yet.